Ulta Beauty: Makeup & Skincare

4.9 (1.4M)
126.9 MB
Age rating
Current version
Ulta Salon, Cosmetics & Fragrance, Inc
Last update
2 weeks ago
Version OS
16.0 or later
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User Reviews for Ulta Beauty: Makeup & Skincare

4.87 out of 5
1.4M Ratings
7 years ago, AvidRunner
UX is Clean
I'm rating this app more from the point of view as UX/UI designer. All in all the app has been more impressive than I thought possible. I have access to what I want, in the areas I expect them to be. As someone who had never interacted with the app before, I was able to find a coupon to use starting day one. I checked out my profile info and was able to edit my new shipping address straight from the app. When I'm on a product page, I can favorite my specific skin tone on a foundation. I can write a review straight within the app as well, although I noticed that I can't apply review tags as I am able to do on the desktop site. I'd also like the ability to save my nickname when rating, but that seems like more of an account issue than the app. Since I'm talking about the review and rating ability in this app, I'd like to mention that I almost missed the "Write a Review" link after I tapped the Reviews button. My suggestion would be to make it a button in order to give the CTA more attention. All in all, solid app. The best design is the one you don't notice, and this experience was very smooth. Props to the team who developed the Ulta app. EDIT: Forgot to mention, I'd love the ability to add items to a wishlist within the app.
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6 years ago, allabaaby
Pretty Good App..
I love basically everything about the app, EXCEPT I absolutely hate how there isn’t multiple pictures of one product. Especially if I’m looking at colored cosmetics... Obviously if I really was concerned about making sure I’m getting the correct shade of something or if I’m trying to color match myself, I would then just go to the nearest Ulta location. But still, I wish they would have the option of being able to at least see some kind of side by side swatches of the products, (similar to the Sephora App work...), so you could see all the shades next to one another in a photo to help you compare the different shades of one product. Especially when it comes to any colored base products like foundations, concealers, bronzers, etc. because I still believe that you could make a decent choice when shade matching or whatever using the Ulta App or their website if you have the right photos. And I know you could also research some photos online through Instagram as well for further side by side swatches. Instagram does have the best photos of swatches and I’m not asking for the Ulta App to compete with that, but just to have some would be amazing!!! But honestly it’s such a great app for the most part! Yeah I have a few other annoyances about the app but this would for sure be at the top of that list! But nonetheless...I definitely would recommend!
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2 years ago, Sjsgshxudnakduvn
Serious flaws with the credit card/online ordering
I love Ulta! I used to love that items could be sent to me from there. Over the past few months I have had every order rejected. After several (I believe 3 could have been 4)messages sent inquiring why my orders are continually rejected. Yes I have money available, card is active, no holds, stop payments, or any logical reason card services can find as to why, I cannot order online or the app. I am unable to go to a store for many reasons including some items are only available online. I spent 1 hour and 18 minutes on the phone and hold. I was transferred to 4 different people. Only sort of answer was to many identities. I have toddlers not teens, my husband doesn’t use Ulta, etc. I asked what this means, they cannot answer, they don’t have the details, support team might find something we will email you, no fraud department either. One person had me place an order just to test what happens with the card. Goes through on card services end but is immediately canceled via the app. There is no one who can help. Beware the app. It may decide you can’t order anymore, and no one can give an answer outside of 5-7 business days please reach back out if not resolved. All responses via messages and two people I spoke to gave this answer. 🤦🏼‍♀️ Also last person transferred to answered then radio silence, not disconnected because I waited 10 minutes before I hung up.
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5 years ago, Gmwlover6
I love ulta so much and this app is so helpful!
First of all, I have only one or two complaints about this app. Other than the few complaints its mostly ideas on how to make it work better/more efficiently. The complaints are the following, the app does crash from time to time which is obviously going to happen. Also, some of the products that I know are out in stores weren't showing up to buy from the app. But other than that I think that's all the complaints I have. For the improvements/things, I think would make it better. I think it would be nice to have a live HUMAN ”assistant” for finding out what products would be best for your skin shade, undertone, type and more. (without sacrificing privacy and all) Also if you can't find your undertone have a test to see what undertone you are. Also, a button or something to click to get a small sample of perfume before you buy it may be for free or a couple of dollars something reasonable for something you're just trying to smell before you buy the whole thing. And what about an alert when something that has been out of stock comes back in stock. (hint hint James Charles morphe pallet lol) but I think that concludes this review! Keep up the great work!!❤️✨🙌🏼
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6 years ago, manna.elinor
It’s ohmeh...
It's good! I wish it would take from Sephora and be more descriptive in shades and give more photos and videos to preview products. Also a way to help find shades of foundation that match up to what you could put in a profile would be amazing. Sephora has a skin tone ID system. They also have a skin care system and this helps tremendously when it comes to purchasing products online. Also the sample game needs to be stepped up because Ulta stores are like the Walmart of Makeup stores while Sephora is more akin to the Sephora’s in the world. Ya see Ulta has a lot of catching up to do. I would love to see Ulta succeed and do better but that requires treating your customers like they’re clients not pests off the street. Here’s a major hint. When a lot of people go shopping they don’t flaunt their wealth because who wants to be robbed. So don’t treat one person better than the others. And we all know your butts can afford to give out samples of product and then place it in our profiles so if we enjoy it then we can purchase it. Now I am telling y’all give QUALITY samples. And please hire people who know how to do brows.
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5 months ago, annoyed088
Cannot use multiple gift cards!
As a person that shops at Ulta very often, I expect to be able to use the multiple gift cards that I have gotten for the holidays in one transaction on the app or website especially when the closest Ulta store is about 3035 minutes away from my home because they close down the one that is about 15 minutes away. it is frustrating not being able to use all the gift cards that I have in one transaction and I feel forced to have to spend my money and what is the point of shopping there if you can’t use what you already have! I feel like this is something that this company should have already fixed on the app and the website and if you can’t hire good technicians to be able to do that on the app or the website then maybe you should change some of the things that your support agents can do and allow them to apply multiple gift cards for one transaction! Not forced customers to have to spend their money so they can’t use their gift cards and their coupons in one transaction! Please get it together because if I can’t use multiple gift cards and one transaction online when there is not a close enough store around me, I will just stop purchasing anything at Ulta, and tell people who gift me things do not buy me ulta gift cards again!
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6 years ago, Jennchapman009
I prefer to purchase my products from Ulta versus Sephora since Ulta's rewards program is far superior in my opinion. Yet, in researching products prior to purchase I primarily use the Sephora app because, again in my opinion, Sephora's app is WAY better than Ulta's. While both apps are user friendly and easy to navigate, Ulta's app is lacking in some areas. Sephora provides multiple photos of products as well as photos of the product(s) shown on different skin tones. It seems odd to me that Ulta would only provide one photo, especially pertaining to items where photos of the inside (makeup bags, etc.) would be extremely helpful! The second most important area would be the reviews section. I, like most people today, always look at reviews on items before I make a purchase, and I ALWAYS check the average star rating out of five. That is something I reference on any and all products I purchase online, and Ulta does not have this feature. Another thing in Sephora's review section that is great is the details they give you surrounding the person who actually wrote the review. You can look for reviews with similar features to yourself and that is very helpful! I hope at some point Ulta will upgrade some of these things on the app so I can use only your app for both research and purchase!
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2 months ago, Kaitlyn McKernan
Zero Security
On Wednesday the 24th I got an email saying my address information on my online account was updated. I didn’t do that so I immediately logged in and changed my password thinking that would kick anyone logged in out of my account. They don’t have a button to log out all devices. I got another email saying an order had been placed and called as soon as I saw it. Customer service told me they couldn’t kick the other device(s) out but would escalate it and would have someone call me that could. They also flagged the order as fraud and told me my rewards points would be returned. Imagine my surprise when I received another email the following day that said my order had shipped. I called again and they told me they could see the order had been marked as fraud but they don’t always cancel flagged orders?? They assured me my points would still be returned (which really isn’t my main concern at this point) and someone is still going to call me about kicking the other user out. The order delivered on Friday so I hope the thief enjoys their Dolce & Gabbana Light Blue for men 🥳 4 days later and someone is still in my Ulta account as far as I know so even if they do return the points, nothing is stopping them from using them again. I guess the moral of the story is switch to Sephora 😂
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5 years ago, Mrs.Weathersbee
Excellent salon service
Today I came in for my hair color to be fixed from a bad home dye job (ZICRI) listened & asked the whole 3 hour visit. To my great surprise the Balayage color scheme was gorgeous. She offered a hair mask because of the bleaching. Which helped very much. Her performance and customer service was great. I will be back using the salon from now on because of her. On a separate visit as I shop every couple weeks. I came on a busy Saturday afternoon Adriana I hope I am spelling correctly tried helping me with my getting a credit card with y’all. The issue wasn’t able to be fixed but she gave me customer service info. Which did help. She also gave me a small free gift for my inconvenience which I was surprised with pleasure about. She was very upbeat and happy. She’s been working several times I’ve been in to shop and is always a very great help. Actually she goes above and beyond. I couldn’t be happier. Thank you and see y’all soon. This is regarding the Hinesville Ga location. Kindly, Melissa Weathersbee.
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9 months ago, SamIAmAGreenBayFan
Illegal stuff and I can’t order
This app used to be the best and then they went and changed it. Now, I’ve been using the same shipping address for over a decade when ordering from ulta. And suddenly my address isn’t valid anymore. So now I can’t even order! Coupons don’t work either. And I used some points ($35 worth) and it deducted almost $100 worth. Also, I placed an order with a beauty steal and other items using a coupon. To my surprise, the coupon worked (for once). When I placed the order it showed I got the price of the beauty steal and the coupon discount applied to the other items in my cart. I screen shotted the final order after it was placed because it wasn’t showing my order history in the app (another issue). Sure enough, after I received my order, I noticed they changed the amount of the beauty steal to full price so I was charged a different amount without saying a word or sending me an email. Almost sure this is illegal? Been a diamond member for years but I am DONE with ulta. The nearest location is over and hour away and they don’t carry things I like in store anyway. I hate Sephora but at least they are consistent and don’t have some kid running their app.
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3 years ago, expbeard
Poor Logistics
Address doesn’t port over to shipment correctly, and coupons aren’t labeled properly. See my story below. Where to begin? On the surface the app looks great. Unfortunately this is not the case. My shipping address is correct in my profile, but once ordered the shipment no longer displays my apartment number. The first time I assumed this was my fault. The order was returned and refunded, no big deal. I double checked my address, re-ordered with a coupon this time (wonderful coincidence) and went back to work. After a bit I remembered to double check my order, and there it was; still missing my apartment number. So I called and asked them to fix this issue. Apparently they’re so fast with orders that it wasn’t possible to fix the issue. Which is awesome if they really are that fast. However, I still will not receive this purchase. I put in a family member’s address and attempted to make the purchase a third time. Well now the coupon is one time use. I look at the coupon and that is not stated anywhere, and the coupon remains in my “inbox” on the app inviting me to use it. This has been beyond aggravating. I have wasted hours of my day trying to fix these issues.
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9 months ago, gwenramon
Long time shopper.
I have been shopping at ulta for years and I like the app when I'm unable to go to the store or I want to have the order ready for me to pick up at the store however it has been awful lately and I've made sure it's up to date. Everyday I have to hard kill the app before I can do anything or it shows an extremely old interface and doesn't let me do anything, there are times where it won't let me add things that available to the cart, the most current annoyance though is there is a 21 days of ulta sale going on and I can't purchase anything. It's quite sad because I have an ulta 10 minutes away from me but a few weeks ago there was a fire inside and now it's closed temporarily so the next closest one is 45 minutes away so I would love to use the app, especially during the sale so I can take advantage of the prices but once everything is added to the cart, it won't do anything. It won't let me check out no matter what so I can see the sales but I can't do anything else with me. It is quite frustrating.
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6 years ago, lilblondie4u
Best Shopping App
This app has no issues. It keeps me logged in with all my updated information, I can view both my online & in-store purchases, as well as itemized point history in real time. This helps make the most of both the reward membership and help to keep track of shopping/order details. This app is by far my most used and loved. Any additional suggestions I would take advantage of would be to search new arrivals by category i.e.: What's New in hair/ New in skincare/ etc. I would like to be able to make "verified reviews" from my ordered items. It would also be cool if Ulta offered a reward point for verified reviews! If at all possible, I would love for there to be a way to enter a search keyword that would also be able to search within ingredient listings. And one other suggestion would be a way to search through your personal favorited/saved items. Thank you to Ulta for keeping your app updated, efficient, and an easy, one-stop click for your shoppers.
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3 years ago, mieh6969420666
I hate going to ulta, so i got the app
I love shopping but i would dread going to my local ulta, the line was always CRAZY long and i would see why when i would get to the cashier and they are (probably forced) to ask you all your personal information EVERYTIME. I had an account with them but for some reason my phone number was never enough, theyd ask for my email and address; every. single. time. Does that not make anyone else uncomfortable? Announcing your address to the whole store while making everyone in line wait for that lol?? So i caved and downloaded the app just so id never have to experience that again and i cant tell you how happy i am that i did!!! There are RIDICULOUSLY good sales exclusive to the app. Something good is always 50% off and sometimes they're value sets not sold in stores. And if i ever do decide to go in store shopping again i can just use the barcode in the app for my ulta points instead of having to tell them everything over again!! Im so stoked!
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6 years ago, TerriTerriQuiteContrary
My new go to beauty needs store at my hole!!
I adore Ulta Beauty!! It is where I go should I find I am running low on anything because Ulta Beauty has it!! Ulta also has beauty rewards that give you rewards each and every time I shop Ulta. These points add up, too!! So I can get, Smashbox, Too Faced, Estée Lauder plus so many more product like Urban Decay, and Mac. It’s just too easy too as long as I don’t get addicted and defeat the purpose!! I’m good to go. I’m hear to check the status of my order which anyone whom has ordered a product or products. I cannot say enough for this app. All the prices seem to be at or below retail cost. It would be great if they could by in quantity so they can pass the savings on to their customers. But you cannot always get that what you wish for. So all in all I gave Ulta a five star rating because Ulta deserves it!!! Keep up the good work and send those samples because I have purchased each of them!! Thank you Ulta for the great customer service!! My hat’s off to you!!
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2 years ago, chelsmystique
No longer supporting a business that treats its employees like criminals. I’ve never worked for this company but I have seen enough and heard from enough former employees of the disgusting practices. There are larger issues in this world that we should focus on rather than assuming a working class citizen is only out to steal from their place of employment. How thoughtless can a corporation be? Ulta takes the cake for being incredibly thoughtless in its loss prevention witch hunt against its own employees. They throw out perfectly good makeup all the time but their own employees can possibly be humiliated in front of customers over a dried up clearly over-loved makeup product the employee happened to have in their personal belongings? As a woman, you won’t catch me without my travel size products that I carry in my purse. If an employer harassed and practically searched/seized my personal property the way they do their employees there would be no need to ever have worked there. Ulta it is 2022. Loss prevention is the least of your worries when it comes to losing your customers, isn’t that what keeps this company going? I’ll support small/local women own POC business before I ever shop at Ulta again.
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5 years ago, Ptness247
Poor online set up
I have been a long time buyer at Ulta and frequently use the app to browse, search specific product reviews and make purchases. Today however, Ulta lost a purchase. I received two gift cards as Christmas gifts and wanted to use them today to make an online purchase because the closest Ulta to me is 10 miles and the weather is horrible. While trying to make my purchase, I notice that it won’t allow me to use more than one gift card towards my order. Thinking that maybe customer chat support can help, I reach out to them. TaylorW is who I receive as a chat support tech and when I ask if there is a way they can help me use more than one gift card, I receive the response of “sorry, the site does not allow for more than one gift card per order.” Then I proceed to inquire as to whether there is a way I can transfer the balance of one gift card to another to ultimately give me one gift card to use and the response was “sorry. We don’t have a way to do that either.” Well, thanks for nothing Ulta. Your site support is less than helpful, your ability to make purchases online using gift cards is laughable and you just lost a purchase today because of the inability and inadequacy of your site. I do hope you update your site and allow for more than one gift card to be utilized and/or for the ability to merge gift cards so that a customer can make a purchase.
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4 months ago, nickanickname
Going Back to Brick & Mortar Only
I’ve had the app for few years. I used it an embarrassing amount for COVID/boredom shopping, no problems, and Ulta gladly took my money. Recently, Apple Pay has stopped working. I’ve tried for several months and end up deciding I don’t actually need the stuff, which is true. When I double click, it spins and returns to my cart. I’ll receive an email saying that my address has been updated for each time I try to use Apple Pay, but the purchase does not go through. Another challenge has been getting hung up in checkout because “items cannot be shipped to my address.” Most companies will flag these items so I can (sadly) remove them from my cart. Not Ulta. I called customer service and the very nice rep said she would check each individual cart item for me. I thanked her, but also let her know this is not how I plan to shop every time. In the end of our 20 minute call, I scrapped that purchase, plan to delete the app so I don’t go through this frustration, and will unsubscribe from emails to reduce shopping temptation. I love Ulta, and will still shop in stores, but you no longer get my easy impulse buys via the app.
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10 months ago, Oh_That_MLE
Not a fan of all these 2020 updates
UPDATE 19 August 2023: Again, another update that keeps this app at 2 ⭐️. Saved Favorites are not front and center, so why bother keeping a list of things you buy often or wish to buy in the future? The all-white theme gums too bright and a dark mode would be amazing. UPDATE 20 January 2022: The app remains 2 stars. I don’t love that it doesn’t remember you when writing reviews. I wish you could interact with reviews on app (helpful/not helpful). The in-app Chat with support is awful - if they send a link you click, it kicks you out of your chat, so you don’t get any help. Overall disappointing. The app used to be pink and colorful and worked well. In the last few weeks there have been many changes and some aren’t great. I’m not a fan that the cart/bag moved from the bottom dock to a tiny icon at the top right. I love that my status to Platinum or Diamond is on the home screen but it’s stark and very white now. I like the For You screen displays items previously purchased multiple times but I wish I could remove items I won’t buy again.
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3 years ago, Rolltidetinaturnerwithgaye
2 weeks later 🙄
I will honestly just buy directly from the supplier, from Belk, or from Sephora. I contacted customer Service about not receiving my order and being not being able to track it. They told me they had to wait 8 days. I was contacting them on the 8th day and told them that. So, after 8 days of not receiving my order and the tracking not being updated, I was told to come back in 4 more days if I still didn’t have it. I did and they said my order was lost. I needed this by the 29th. They told me they could reship my items but could not guarantee they would be here on time. So I either waited a week for my money to appear in my account as a refund or just hope the items get here on time. THEN, I check my new order and one of the items I ordered wasn’t even shipped! After all of this, Ulta could have contacted me about a replacement item for the one they didn’t ship unless they blatantly just forgot and offered me free expedited shipping. Terrible customer service all the way around. Again, I only used Ulta for the convenience of buying different brands at once but there was NOTHING convenient about this experience.
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5 years ago, GIANNA ROCKS PINK
The Ulta app makes it easy to find what you are looking for, and more!
Ulta’s app, makes it very easy to find what your looking for and gives you access to all the info you need. You can look at your messages from Ulta, and check to see special offers, which are usually more,mthe higher your tier is. You also can see certain items that are double the points or triple the points, that you may have already thought of buying. Your points are shown on the screen, and as a diamond member, I can tell you they add up real quick. The app is overall very user friendly, and have the Ulta coupon(s) for that month, in case you lost your magazine or do not receive them. I can go on and on about how awesome this app is, end up writing 10 long paragraphs and still forget 25 things If you love shopping at Ulta you should definitely go download the app and see for yourself!! I bet you won't be disappointed!
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7 months ago, ⓋⒾⒸⓉⓄⓇⒾⒶ
Recent update makes app obsolete
I’ve used the ULTA app for years and became a Platinum member because the app was so easy to track promotions, save Favorites, and see new product releases. Unfortunately, the recent app update from Summer 2023 has not allowed me to make ANY purchases, add favorites, or use “Save for Later” option during checkout. The app crashes, does not let me check out with Credit/Debit card, AfterPay, or an ULTA gift card making the app obsolete. I missed a few promotions due to this but I waited for it to get fixed or another update to fix the glitches. Once I had to go into the store to buy an item, the shopping experience was underwhelming to say the least, unable to find specific items, out of stock inventory, so I’ve decided I’m just unloading the ULTA application and moving on. It doesn’t serve its purpose and not enough of their customers experiencing this problem for ULTA to care to address it. I’ve tried escalating it but their Customer Service Dept is useless. Nothing is resolved and the problem persists. If I can’t check out, then I cannot buy or make a purchase; simple as that.
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3 years ago, Crazi4HelloKitE
Not only do I love the app but I absolutely love the store! They literally have everything I need and want... from the latest perfumes,the hottest trends in make up, hair products, styling tools, one of my faves is nail polish 💅🏽(they even had a special OPI LIMITED EDITION HELLO KITTY SET WHICH TO ME WAS LIKE CHRISTMAS)....bath soaps and loofahs....AND REALLY I BARELY EVEN HIT ON HALF OF WHAT THEY HAVE AND HOW MUCH FUN IT IS JUST TO SHOP THERE-and ONLINE!! (WITH A FRIEND IS BETTER and I'm 42!) WHOOT! 💄💋 I have not yet tried the salon 💇🏻 or had a make over but I hope to! IF ANYONE HAS HAD A HAIRCUT AT THE SALON, please leave it in your feedback please 🙏! I'm really picky about my hair and I'm sure everyone can relate to at least 1 hair stylist that said, I'm just GOING TO DO A TRIM about an inch and you walk out without any hair!!! Anyway-APP is great! Love the variety of name brand products, I DON'T LIKE HOW SOME ITEMS ARE A little pricey BUT I can't think of anything bad to say ⭐️⭐️⭐️⭐️⭐️ 💛 I LOVE ULTA 💙
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4 years ago, bad shipping experience
Shipping address didn’t update in the system
I moved from California to Texas recently, I usually go and pick up my orders. They didn’t have what I wanted at my local store so I decided to place an order online. Since I recently moved I always check the shipping address because I haven’t shopped online at ulta since I moved. Long story short I updated my address I placed my order and everything seemed fine. Honestly I didn’t check the email that got sent to confirm the order because I made sure to update all my information before placing the order even my credit card and billing address, which I have the email to prove. Anyways, it was time for my order to be delivered check the tracking and realized it was delivered to my previous address, went into the app to check the address info in my account and it was the correct address. Contacted ulta and they said they cannot refund or do anything because it was my fault. Although while I was on the phone they saw my precioso address on their system and me in the app saw my current address. I’m really upset my order is in California somewhere and I can’t get a refund nor my products.
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7 months ago, Carmenw1
I placed an order with Ulta and immediately after placing the order I realized that the address I used was an old address that I had as my primary address. So immediately tried to cancel order or edit it. I then talked to a specialist about canceling the order or shipping it to the correct address. She said I couldn’t cancel the order and that they have to put a request in to someone higher up to re-route the package. First of all, the order was still processing and it says in the FAQ that u can cancel orders an hour after placing it. This was only 10 mins max. She said someone would email about re-routing the package. I got no email and waited a day or 2 and then saw my package was shipped. I then talked to a different specialist about this and she said that their is a request in for a re-rought. Still nothing was done. That being said, my package is being delivered at a different location and now have to go and drive 25 mins out of my way to try and get the package in a gated community in hopes the person who lives there is nice and gives the package back. What an insane experience.
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7 years ago, Danni Chris
Enjoy the brow bar, not the skin bar so much
I look forward to going and getting my brows waxed/plucked. However, my last visit will be my last visit, to that particular store. Novi. I dared myself, to try out their skin bar. Last month, and while getting a microzone facial, I couldn't help but notice this woman did not wear any gloves. I could feel her gel overlay nails on my skin. Not to mention, my skin is highly sensitive already. I'm sure this didn't help. My parents brought me to my appointment. I'm physically disabled, my speech be delayed and quiet- but I'm 100% cognitive. I had my aunt call the store on my behalf to complain. And, I see it's going to be my word vs. hers. Because she wondered why my parents didn't call? Their recommendations were "just don't go back" and why am I just now having my aunt call? Because it took a whole month for my face to heal. She left black scabs over the blackheads she should have extracted.
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6 years ago, Savage and Annoyed
They need to add all the services to the booking feature
EVERY TIME I need to book a brow bar appointment the process is long and tedious because they never have the brow appointments available when you actually are ready to book your appointment on the app. Brow services, and their starting prices, are listed under services but as soon as you go to the booking feature everything EXCEPT brows is available for selection. So I end up having to call which is EVEN MORE FRUSTRATING because you just get put on hold and bounced around and it’s not the best experience if you happen to get someone on the phone who isn’t the friendliest or may be having a rough day. It seems like such a simple thing but Ulta still has yet to figure out that if you’re going to list all of your available services on the app then you need to make the app user friendly enough for your customers to actually book ALL of the services they partake of. PLEASE FIX THIS! It’s too simple a thing to STILL not be addressed. Thanks in advance.
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2 years ago, SeriphNox
Ulta Addict here
What can I say? I absolutely love it. The features are really nice ie filtering, category selection, fun quizzes, search bar, and a free membership that alots points towards money off/towards a future purchase. Once in awhile it will re-make me log into the app. Not too bothersome, slightly annoying though. I don’t care too much for paying for shipping for purchases under $35/usd when I know Sephora’s been doing the last year for free. Not necessarily an app issue though more like a business/company/brand issue. Anything you buy above that does get free shipping. I love that you can contact support through the app for questions, advice, or customer service. A huge plus in my book. Simplified layout, that makes it nice to enjoy the best out of a shopping experience. Side note: returns are sent back per your expense, but exchanges are free when in-stock
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2 years ago, Akskzlsm
Discrimination With Accessibility
Whoever did the UX design for the web to app transition either had zero concept of accessibility or there was a business team/management pushing them to achieve higher number of downloads to the point the designers lost the accessibility concept! I was trying to shop online then I realized I cannot look at any individual item on Ulta anymore! You can look at their collection list but no particular item when you click on each of them! As of right now they force me to install the app by not making the pages for individual products visible on the mobile browser if I am using my phone’s internet browser! This is a form of discrimination in my opinion! What if someone’s phone didn’t have enough storage for an app installation and they didn’t have access to a regular computer? They should have a hard time? Even worse would be if a physical store or a particular item was not accessible to them or they had difficulty to physically shop too? They should be having extreme difficulties for simple online shopping? Wow
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4 years ago, lib55
great but needs better search results
let me just start out by saying i love this app. as an ulta employee, i always recommend it to customers who like to know what deals we have going on, like to know their points balance, and like to know earrings on certain products. it also comes in really handy when i’m with a guest trying to find a product that they don’t quite know he name of, but know maybe the brand or product type (lip gloss, face cleanser, etc.). despite all these positive things, there is one thing i struggle with when it comes to the search bar feature. despite looking up items and sorting them by “relevance”, i get a bunch of products that are unrelated to what i looked up. for example, when looking up “lip oil” in the search bar, i got results for a bunch of cream lipsticks, lip glosses, and lip balms before i came across a single actual lip oil. not every search is like this, but when it happens, it’s difficult to search through the long list of unrelated products to find what i’m looking for. i’m going to guess what happens is that it pulls search results that include the words i type, whether rose words come from the product name, ingredients, description, or wherever else altogether instead of doing it in an ordered list such as product name title first, description second, and ingredients third. i could be totally wrong too but 🤷🏽‍♀️. is there any way this could get fixed so products are more accurately sorted by relevance?
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4 years ago, snowbunny83090
Best App Ever - Take My Money
What can I say? It’s where I spend my money. I absolutely love Ulta. The points system is incredible. 2000 pts = $125 of whatever products you want! Diamond members always get a minimum of 1.5 pts per dollar spent. Sometimes I get 3x or 5x the points. There are even 10x point events/products throughout the year. Using their Credit Card gets you an extra point per dollar spent as well. Do the math and see how quickly these beauty rewards add up. Plus, the app itself just keeps getting better over time with their continuous updates. The shipping is always fast and free (if you spend $25 or more as a Diamond member.) I just can’t say enough about them. You can afford to use prestige brands if you just shop the events and save up your points. The longer you save, the more value you get when redeeming your points 😘
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7 years ago, TR Merrick
A 100% Happy Customer!!!
What can I say🤔😲😍 I love you Ulta 💕 great prices...great customer service and wonderful brands that make every woman feel beautiful and not feel bad about their appearance 😊 thank you Ulta because when I was ill 😷 I would shop for makeup 💄 there at a reasonable price and would feel beautiful even though my battle was rough... Now God gave me another chance in life and I continue to visit you to get dolled up🙏🏼🙌🏼✨😃😍💄✨. *Makeup can really change your feelings sometimes because when I was ill 😷 I honestly felt like the ugliest living thing on earth I was 20yrs old,5”4 and weighted 86lbs sick and useless due to my illness then I found Ulta and felt pretty again after buying some makeup that would make me feel alive even though I really thought I wouldn’t ever make it. Sorry for the long info but (Once again THANK YOU ULTA FOR THINKING OF ALL WOMEN AND CHANGING LIVES).💙
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4 weeks ago, Hanna1864
Terrible checkout bugs/issues
This app in terms of product searching and data is great, HOWEVER, the checkout process hasn’t worked in forever. Apple Pay throws an error every single time and says invalid, both credit cards decline every time, address says invalid even though it isn’t. Trying to place order for pickup or same day ship throws an error and fails every time as well. My cards and Apple Pay work everywhere else aside from Ulta. On the ONE time I could get the payment method to show as valid, my order was processed and then threw an error AFTER my credit card charge processed. I was charged for the full order even though it didn’t complete in Ulta’s system? It doesn’t even show as having been ordered, and the items are still in my cart-yet I was charged? I’m still trying to figure out with their support team how to get my money back. This app makes me want to pull my hair out. There are other reviews going back over 6 months where people are having the same issues, and yet they still haven’t resolved the issues.
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3 years ago, jxd20
Love Ulta, but the app is unintuitive
Regarding the UI, compared to the website it is really difficult to navigate. When using filters, you can’t select items within a broad price range, say, I might want to do from $1-$100. However, you can’t do that. You must pick from categories such as $0-$10, $10-$20, etc etc. And you can’t select multiple at a time, or it offers a weird random one. And you also can’t select multiple filters at a time, you have to select one at a time, go back into the filter menu, even within the same category that you’re trying to filter. AND you also can’t deselect single filters, you can only clear all of them! I will definitely not be using the app for casual browsing, which is a shame, because most people spend more time on their phones nowadays, which might make for more business. Only if I have something specific in mind will I be using the app unless the UI, and especially the filtering system gets an overhaul.
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10 months ago, Redjill
What happened to this app?
I used to love using the Ulta app. The interface was one of the most friendly ones on the market. But slowly it’s been glitching more and more: items appearing to be in stock but saying out of stock when you try to add it to bag, getting a “no reviews yet” message when it clearly shows that there are hundreds or thousands of reviews on a product, sometimes even products refusing to load at all. Now with this new update, it’s the worst it has ever been. Now I can’t scroll along the points bar to see what reward amounts I’ll get when I level my points up. Now I can’t see any orders beyond the one order I placed this month. Now I can’t add new items to my favorites list at all. Now I have multiple items disappearing from or refusing to save in my “save for later” function in my bag, even though all the items are shown as in stock. Now Ulta’s app is one of the worst on the market. I sure hope they fix all this mess soon, for their sake. 💸
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4 years ago, P Flowers
Worse online shopping
After 5 attempts to place order on my own and 4 phone calls to customer service was able to place my order. I do a lot of online shopping and this has been the worse experience, if it wasn’t cause i had a gift card i would have been done after the 2nd attempt. Felt like I was begging them to take my money. The 2 reps I spoke to just gave me a bunch of BS to get me off the phone, one of them sent me to there CC department, after I told him I was paying with Gift card and debit card. He then transferred me to the rep that was finally able to help me place the order. Also when I 1st started my order they were having a sale on some of there products, by time I was finally able to place my order I couldn’t get the discount.
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7 months ago, nonicknamesareleftanymore
There are genuine issues with this app. The “search” is almost completely useless. Sometimes even if you search the exact brand name and name item you’re looking for, it won’t come up and will have hundreds of ridiculous recommendations that are sometimes completely irrelevant. Adding to your “loves” category has not worked for almost a year. I usually liked to use it to remind myself of everything I’m getting in a trip but I haven’t been able to add to it for a while. Now I just use the cart. If you leave a normal, bad review for a product sometimes it won’t get posted for whatever reason. But then there will be reviews that aren’t even for that product on there, or ones that have been transferred. While I do think that if you shop at Ulta you need the app, it’s been extremely frustrating lately. It’s really convenient to have access to what they sell and see the ingredient lists for everything when finding new products to use. There’s also always a lot of deals that are sometimes only available within the app. You can prepare for your trips to the store with the app by checking and making sure your rewards and coupons are redeemed. They also can’t decide if they want to allow the user to see how the points system actually works so they keep changing it in the app.
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1 year ago, enderlicynthia
Never Again!!
I usually shop at Sephora store and online or on the app. However, this past holiday season I noticed that Ulta had some great deals on a couple of products that I was interested in. I ordered my items on Jan. 3rd and received my first package 3 days later which was great but for some reason they had to split the order into 2 packages. The 2nd package never arrived and when I attempted to exchange my powder for a different shade at Ulta beauty store, they refused to let me exchange unless I paid the “difference”. I had paid a different price online but I was attempting to get the exact same item in store… just a different shade. I have never had an issue with any store when doing an even exchange. I think it’s ridiculous because my powder isn’t even open and still factory sealed and I have my online receipt. I will never again do business with Ulta. I have been a loyal customer to Sephora for years now and never have had any issues with online orders or in store. If I could rate 0 stars for Ulta then I definitely would.
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2 months ago, dk512ak
Does not allow reward points while shopping in app
Shopping in the app is ok, it gets the job done most of the time. The problem is that I have to click through prompt after prompt suggesting that I join the rewards program which I am already a member of. I have spoken with 3 different guest services representatives and none can help me so I do not get points for any purchases in the app. Briefly, there was an option to link my account with my own account (yes, it makes no sense), but the process only produced a spinning wheel which never resolved into completing the transaction. Two of the Ulta representatives suggested that going into a store would be the only way to resolve this issue but the closest one is over an hour away and when I called they said they couldn’t do anything different to help. At this point, for online/app shopping, I will switch to exclusively using the Sephora app. Their rewards program works flawlessly in store, online, and in the app.
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6 years ago, lori clemons
Not many sales on name brand
My review is more of a suggestion than anything bad or good. It would be nice if you would put the name brands on sale or include them in with coupons. The coupons and sales could be better. The main suggestion is to put the Ulta brand next to the name brand so than we can try those instead. For example if I like bare minerals and Ulta has their brand that is synonymous to bare minerals place it next to the brand name and offer sales the current coupon of 3.50 cannot be name brands and you have to spend a certain amount which does no one any good ! That needs to be reconstructed and if the Ulta brands are labeled same as the name brand and / or near them I would try them. The only complaint is the coupon it’s an insult the way it is structured! Thanks hope corporate reviews this suggestion and implements the same as name brand. All the Ulta products I have tried are really good just no way to know which brands they are similar to.
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9 months ago, LR-2124
Now can’t even order?? points never correct, can’t view reviews…
I’m not sure what’s going on with the app but it’s been over a year now with the glitches. Now I can’t place any orders. I’ve missed out on the entire 21 days of beauty sale so far. It’s a widespread issue and Ulta hasn’t made a statement to its customers? Ridiculous.

In General over the past year: I can never see more than four or five reviews of an item, no matter what I do, and that’s if they load at all. prices on an item’s page are routinely different from what they are on the search results page, My cart glitches out and items either aren’t added to it, or items I moved out of it months ago, have been moved back into it again.

Also the interface is not engaging. It requires a lot of scrolling and clicking to find what I need and your search function is AWFUL. I know I’m missing out on some great products simply because I never see them in your app.

Lastly, my points are never correct, your prices have skyrocketed, and your shipping used to be quick but now it takes a week to get a shipping notice and another week for delivery. I was SUPER loyal but I don’t think I will even make Diamond for next year. It’s cheaper to shop elsewhere even with rewards. Brand websites have sales and offer deals. Plus using this app is such a chore now. I actually made a Sephora account too, and downloaded their app. Which works btw. I miss your old app so much :-(

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1 month ago, panculka
I have been having issue with my rewards and account since January of 2024. I had collected over $125 of rewards. Account hacked and rewards stolen. I got them back. I am unable to use my rewards since then and unable to make purchases. Case opened, but Ulta beauty customer service is unable to resolve this. Rewards stolen for the second time. Both time it was done in a different state and picked up by a person. MANAGERS of those stores didn't verify the identity of the person and released the items to fraudsters. Mind you, I AM STILL UNABLE TO MAKE PURCHASES AND USE MY OWN REWARDS MYSELF, but fraudsters are able to. I missed on lots of sales, gifts with the purchases and lots of benefits since then. This has been going on since January of this month, it May 2024!!! Today on top of everything, they emptied my cart that I spent lots of time carefully selecting shades and brands. STILL NO RESOLUTION. Customer service or whoever is working on this issue is very useless. VERY DISAPPOINTED. Cannot compare to SEPHORA and therefor. I am done with ulta!
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2 years ago, Emily Ganzales
Great but the delivery is horrible
Okay so Ulta is literally amazing. The best makeup app in my opinion and all that jazz right. But the problem lies in the lack of care in the delivery process. The terrible delivery company “Lazership” makes using Ulta a little less appealing honestly. I ordered a package a while ago and I was SO excited for my delivery to arrive. The ulta app had said that it was on its way and should be at my home that day. Keep in mind it was already 7 PM at this time. I waited and waited and NO package. Then I did a little research about lazership and wow what I found was shocking. 1.3 STARS AND HORRIBLE REVIEWS!!! ULTA WHAT ARE YOU THINKING!? You are such a great company! Why RUIN your reputation with such a horrible delivery company. Continuing on what I found, I discovered that lazership does not even deliver past 5PM!! Why claim that my package will arrive that day when lazership has closed already. All in all, I am so disappointed in both Ulta and this despicable delivery company. Ulta do something about this immediately.
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12 months ago, MetedithClaire
Excellent website and extremely user friendly.
I love how user friendly this website is. They always have great sales going on and stay up to date with all of the new products. Whether they are skin care, hair care/tools perfume etc. I was even able to find a Conair cooling tool that was sold out everywhere and I really wanted to try it . Many of your customers with my hair type said great things about it. Plus you return policy is spectacular !I love the fact you verify your purchasers! That way on knowI get what I’m paying for. I love it! I have such fine long hair that NEVER holds curl! Now I can sleep on it and it’s still cute and curly the next day! This is my all time favorite store. Everyone in my life knows to get me a gift certificate to Ulta for special occasions and I’m ecstatic!!!!
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10 months ago, Sarahk415
The favorites category needs to be fixed
Ever since the new update of the app the favorites category has gotten much worse. Before when you added a new item to favorites it always put it at the bottom. Since the fix that has changed but to see your older favorites you can only click on recent favorites or A-Z or Z-A. I wish they would be in the order that you’ve added them like before(except your most recent would be at the bottom) When I go to remove a favorite on A-Z it will automatically take me back to my recent faves so I have to continuously click on the A-Z option every single time I want to remove something. Which is very frustrating. It also takes longer to load. The older way wasn’t the greatest but they new way is so much worse. Please fix this problem Ulta or put the favorites back the way they used to be.
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6 years ago, MoJo32180
Almost Perfect
F/U-I got a response from the developer that my request was already in place. It is not. I have the most recent version of the app as I regularly shop Ulta. It does not save my gift cards when I add them. I tried to place an order today and I was asked to enter the info again and it was no longer even available to check the balance. It’s not a problem to enter it, it would just be nice if it saved like credit and debit cards. Thank you for the response! I love Ulta and use the app daily. It’s great. I used the find in store feature and it directed me to an Ulta that didn’t even carry the brand much less the product I was looking for. It would be great if that could be tweaked. The other thing missing is saving gift cards as a payment option so you don’t have to keep entering them. Fix those two things and the app is perfect!
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4 years ago, 🧐🤷🏽‍♀️🌎
Do not shop online
Supervisor on the phone male named Alex was very unhelpful. If you shop online you will run the risk of getting your packages late. Then. When requested a refund you will have to go through a 30 min wait of them trying to explain that it’s still shipping. You will have to request supervisor after supervisor to get your GIVEN REFUND. I hadn’t received my packages on time so I called to cancel all of them and get a refund. After the first cancellation of an item to be received the 22nd of May yet wasn’t received that day, I called to cancel all my orders. She cancelled the one that was already shipped and late, stated it would be 3-5 business days. Then when I stated I need my others cancelled she stated she “can’t cancel them because they’re already shipped” that’s a lie because THE ORDER WE JUST CANCELLED WAS ALREADY SHIPPED. SO SHE LIES TO ME. I HAD TO REQUEST ANOTHER SUPERVISOR. IM ON HOLD CURRENTLY SO WE SHALL SEE IF THEY CANCEL AND GIVE ME MY MONEY BACK I WILL NEVER SHOP WITH ULTA BEAUTY AGAIN. I HAD THREE OF MY OWN ORDERS AND THREE MADE BY MY BOYFRIEND. ALL ARE BEING CANCELLED DUE TO THIS ORDEAL ULTAS ONLINE SERVICE AND CUSTOMER SERVICE HAS PUT ME THROUGH.
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6 years ago, UnhappyWThisApp
The Ulta app needs to be fixed...
I have even deleted and re-downloaded and the Ulta app several times and it is still extremely slow and often, my searches will not even pull up the pictures of the products while I am able to do so on the Ulta website if I go directly there on my phone browser rather than using the app. I do not have this problem with any of my other apps on my phone have and my internet connection is fine. In my experience, apps typically work faster than utilizing the website with my phone browser which has not been my experience with Ulta. I can’t imagine how much business Ulta has lost if others experience these types of issues. These problems caused me to utilize Sephora. My Sephora app works wonderfully and I went into a Sephora store for the first time recently givel all of my Ulta app issues. Sephora actually has enough staff to help you in the store unlike Ulta where I can rarely obtain assistance! AND the two staff members at Sephora were extremely knowledgeable and accurately helped me choose well-matched shades of foundation from two different brands which has never happened before. I typically get foundation home only to discover a mismatched color. I guess I should be thanking Ulta for their terrible app leading me to Sephora? You’d think that for such a large corporation that Ulta would make IT a priority but apparently not. I highly recommend making the switch to Sephora; they are superior to Ulta in so many ways!
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6 years ago, Jdomw44
Ulta All The Way
As a beauty lover and makeup collector ( let's be honest, I'm addicted lol) Ulta is the best! As someone who is constantly looking for the perfect routine, ulta comes in handy. They stay current with new releases and give more incentive to shop than Sephora. The point system is literally the best and I never feel bad about making multiple purchases. The ration of high end and drugstore is perfect! I nolonger even shop at Sephora because most, if not all, of my favorite brands are already at Ulta! They continue to bring more brands and it makes it so easy to have a one stop shop experience. The app is amazing as well and makes things so easy! Seriously, you can't go wrong with Ulta and the credit card really does make things so much easier, though I guess you don't truly need it! I just a triple bonus for me with helping my credit, making purchases super quick, and racking up those points!! Ulta, you're the real MVP!!
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6 months ago, Mackery1234455689098754
Now asks for tips
Asks for tips for delivery now?? After advertising free same day delivery, it takes the option away last minute when you click pay. it says free in the total until when you actually go to put in your card information it jumps up 6.95 plus tipping the doordasher, making it 12 dollars to deliver it. I know that 6.95 isn’t going to the doordasher if they are ADDITIONALLY asking me to also pay the doordasher, so why charge it other than to pocket it as extra profit? What is that 7 dollar fee going to if i’m also paying the doordash driver a 5 dollar tip? Is it not worth it for me just to doordash it myself and lose the middleman 6.95 fee? I am already continuously less and less impressed with the quality of ingredients in a lot of the skincare and hair care brands ulta has. They still advertise nioxin for thinning hair when it’s top ingredients DESTROY your hair!!! it’s the same ingredients put in heavier duty acne cleansers made to dry out your skin. They also don’t carry Kayali fragrances, but sephora does.
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