ASO Benchmarks and Mobile Trends Report 2021

Get actionable insights into ASO for Health & Fitness apps, Simulation games and Casino games, find out key benchmarks for these categories on the App Store & Google Play.

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ASO Benchmarks and Mobile Trends Report 2021

Data behind the report

3 app categories
Health & Fitness, Сasino games, Simulation games
2 app stores
App Store & Google Play
600 experiments
600 A/B testing experiments on SplitMetrics
Max Kamenkov, CEO at SplitMetrics & SearchAdsHQ

As the market evolves, app marketers have to quickly adjust and provide users and players with experience tailored to their specific needs and expectations. Keeping abreast of ASO trends and knowing what target users are looking for helps to make the best first impression. A/B testing and concept validation are becoming more important than ever and constitute a cornerstone for mobile app businesses.

Max Kamenkov, CEO at SplitMetrics & SearchAdsHQ
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Prequel got 75% improvement with A/B testing of video
The Prequel app is closely related to photo and video editing, where nothing stands still and we do our utmost to always be at the forefront of the latest trends. Through mobile A/B testing of visual assets, we validate our hypotheses about potential user reactions to our ideas and values. We discovered that the SplitMetrics platform is the best possible option. This is an important tool for out-of-store A/B testing experiments that helps us optimize our app listing on the App Store and Google Play without risking to drop the conversion rate.
Stas Levshin, Growth Product Manager at Prequel
Stas Levshin
Growth Product Manager at Prequel
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Nanobit increased the conversion by 18% with SplitMetrics
After applying the new icon, we had an 18% conversion rate uplift for organic users, and increased the total number of organic installs by 22% in 40 days.
Daniel Jajetic, User Acquisition Manager at Nanobit
Daniel Jajetic
User Acquisition Manager at Nanobit
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Lab Cave got 314% increase in installs with SplitMetrics.
Testing and having the ability to analyze data are key for successfully redesigning a live game storefront. It is always risky, but taking a look at the outcome of your experiments should always tell you the right way to go. Even if the results aren’t what you hoped for! For Lab Cave, testing helped us realize who the right target audience was and that helped us grow more than we initially forecasted.
Sergio Martinez
ASO Lead at Lab Cave
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