Get actionable insights into ASO for Health & Fitness apps, Simulation games and Casino games, find out key benchmarks for these categories on the App Store & Google Play.
— Max Kamenkov, CEO at SplitMetrics
As the market evolves, app marketers have to quickly adjust and provide users and players with experience tailored to their specific needs and expectations. Keeping abreast of ASO trends and knowing what target users are looking for helps to make the best first impression. A/B testing and concept validation are becoming more important than ever and constitute a cornerstone for mobile app businesses.
ASO Benchmarks and Mobile Trends Report 2021 is based on the aggregated behavior data of thousands of app store users tracked during experiments on SplitMetrics Optimize.
Find out the latest ASO Benchmarks for the App Store & Google Play:
Check how these indicators changed compared to 2020 and find out the latest ASO and creatives' design trends (icon, screenshots, app previews).
Download this report to get a deeper understanding of market trends and your audience, make data-driven decisions, choose the right concepts and build strong go-to-market strategies.
Get the App Store icon tech requirements, optimization best practices, tips on style.
Get the App Store screenshots requirements, styles, tips & optimization best practices.
Learn how to reduce costs using ASO, Apple Search Ads & app store A/B testing.