This is an episode of App Growth Talks, series of interviews with experts on mobile marketing and growth. This episode’s special guest is Mariusz Gąsiewski, CEE Mobile Gaming Lead at Google. Mariusz is an expert on mobile gaming, growth strategies for mobile gaming businesses, efficient and scalable acquisition. What is more, Mariusz is also a founder of GameCamp, one of the biggest mobile app & game communities in Europe.
From this interview, you will learn everything about mobile gaming, key metrics, trends and the state of the market. Below, you will find some insights Mariusz shared during the App Growth Talk, while other insightful hints, actionable ideas and engaging tips you will find by listening the full version of the interview.
Q: Mariusz, you have an impressive background and a lot of experience working with mobile apps & games. How, in your opinion, has the mobile gaming industry changed over the last few years?
Also learn which emerging markets are playing more and more important role.
Q: How has the coronavirus pandemic affected the market? What game genres are on the rise today?
Bucket 1. Those genres that on the one hand are big already but on the other hand still growing significantly in terms of usage, monetization and revenue. They are:
– casual games
– adventure games
Listen to the podcast to learn about the two other buckets.
Q: Retention is the key performance metric for mobile games. Is it true today? While the competition is getting tougher, how to retain users in 2021?
There are a few sides of the question. Development of good games is about how to create the value for the user.
If you want to sell something, you need to make sure someone will use it and create the value.
And retention is showing how many people are not just using something once but actually coming back to a game. So this is a good metric and a sign that you created value for users since they are coming back.
Also find out a few more aspects Mariusz highlighted in regard to retention.
Q: What are other important KPIs to pay attention to?
Q: How do you recommend to measure LTV? When you launch a new game, what are some early signs of a good LTV?
Q: Now let’s move on to monetization – how to choose the right strategy when you’re building a mobile game?
Q: Do you agree that the future lies in the subscription model?
Find out the opinion of Mariusz in the podcast.
Q: As for creatives, have you ever noticed some patterns that work for specific genres?
It’s not really about genre but the reason why a specific user plays a specific type of the game.
Find out what you can do with your game’s creatives to show that it provides real value.
Q: Could you please tell our listeners more about your project – GameCamp? How did you come up with the idea, what purposes it serves?
Q: Maybe you could share some insights on what’s next with Google Play, how it’s going to transform in the near future? And also, overall growth strategies and trends are you excited about for 2021
Listen to the podcast to find out great news for publishers on Google Play!