This is a GameCamp’s webinar by Google for Startups dedicated to the topic of app store optimisation via mobile A/B testing. SplitMetrics shared insights, recommendations, case studies and best practices on how to make the most of app store A/B testing.
Watch the recording to find out all about:
- user flow for app store A/B testing;
- what you may test before launching your mobile app or game;
- real cases of pre-launch A/B testing for mobile games & apps;
- weak and strong hypotheses;
- the most important app store product page elements;
- how to test those elements to get outstanding results;
- whether you should add a video preview to app stores;
- tips for mobile game publishers;
- major mistakes in mobile A/B testing
and even more.
Put you knowledge into practice: try out SplitMetrics app store A/B testing platform, attract new users, boost the install rate and optimise the overall performance of your app or game on the App Store or Google Play.