— 16 Nov 2016

Make your A/B testing as easy as A and B: Tests via Smart Banners

Lina Danilchik

The most common problem our users encounter when setting up tests is where to get a sufficient number of users to ensure accurate test results. Up until now, you had only a single option — sending traffic from ad sources such as Facebook, AdWords, etc. Today, we proudly announce a new option — sending free website traffic via Smart Banners.


What Is A Smart Banner?

A Smart Banner is a banner which appears on a mobile website and encourages users to install the app. Banners are displayed unobtrusively at the bottom of a web page and don’t interrupt the web content. The info displayed on the banner is pulled from the app store page and tapping the banner will take users to the appropriate application store: Google Play or App Store.


Smart Banners when A/B testing

A Smart Banner is a good way to significantly improve the user’s browsing experience compared to other promotional methods. But when it comes to A/B testing, a Smart Banner is a must. Here’s why:

  1. Smart Banners save you money. Smart Banners allow you to drive free qualified website users to the Experiment URL instead of sending traffic from ad sources such as Facebook, AdWords, etc.
  2. Your chances of getting skewed test results are minimized. Setting up an experiment is not easy; setting up Facebook campaigns is much harder, especially if you are new to it. Due to the fact that banners will only be displayed to users with the devices defined in the experiment, you are unlikely to make any mistakes and this increases your chances of receiving a clear winner.

A guide to configuring Smart Banners

Log in to your account and in the dashboard of your Experiment, find “Integrations”.  There, select “Website Smart Banner” and follow 2 easy steps:

  1. Copy the unique code generated for your App and add it to each website page you’d like your banner to appear in.
  2. Enable Smart Banners for your Experiment.

Once you’ve implemented Smart Banners, you can use them for all your future tests. What is awesome here is that we are smartly routing users to the appropriate platform of your experiment. The people with iOS devices will be directed to the iOS experiments, and Android users will be shown Android landing pages.

Analyzing Results

To get the breakdown of results by the user’s home country, language and the devices that people were using when they saw your advert, please create a filter and apply it.


Smart Banners are really a great way to “smartly” detect your targeted users and drive them to the Experiment URL.

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Lina Danilchik
Lina Danilchik
Content Marketing Lead & App Growth Evangelist at SplitMetrics
Lina is Content Marketing Lead at SplitMetrics. She provides mobile marketers with best practices and tips on app growth, ASO, user acquisition and Apple Search Ads. Lina is also the host of App Growth Talks.
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