App Packs: When App Store Optimization meets SEO for apps

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This guest post was created by Ekaterina Zolotareva, a marketing manager at TheTool – performance-based app marketing & ASO tool for App Store and Google Play.

How ASO and App Store SEO can make you show up in App Packs

Are you making the most out of the opportunities to increase your app or game’s awareness? Did you know that ASO (App Store Optimization) doesn’t only increase your application visibility in the stores, but also affects the SEO (Search Engine Optimization) of your app store listing in the Google mobile search, and gives your application extra visibility in the App Packs?

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