Apple Search Ads & SearchAdsHQ Amid IDFA Deprecation: What Has Changed?

IDFA deprecation_Apple Search Ads

Apple’s IDFA deprecation is altering the ecosystem. Although the changes haven’t been implemented yet, mobile measurement partners, ad platforms and third-party mobile app marketing tools are taking steps to adapt themselves to the new reality.

This is a list of frequently asked questions that might arise on Apple Search Ads, tracking and SearchAdsHQ (by SplitMetrics) amid the upcoming Apple’s changes to IDFA. The FAQ will be updated as new information on the changes comes in. 

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ASO Starter Pack

New to the SplitMetrics blog? Check out this post to equip yourself with insights into mobile marketing.

Must-have certificates for UA managers

user acquisition certificates

Today’s mobile user acquisition managers outdo Julius Caesar in the number and variety of tasks they are performing day by day. They are inundated with tons of data, multiple tools and ways to get new users through campaigns that generate millions of downloads for apps and mobile game titles played around the world.

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Apple Search Ads: Best Practices and Views of Experts on This Channel

Although Apple launched an ad platform a few years ago, mobile publishers and app marketers are still struggling to optimize Apple Search Ads, find best practices and make the most of this channel.

In case you are also looking for effective ways to use Apple Search Ads, seeking to fit it into your user acquisition and performance marketing strategy, we’ve brought together what app industry experts think of this channel, cannibalization and incrementality, optimization and scaling, along with valuable insights and actionable tips they shared during App Growth Talks.
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App Growth Talks: Steve P. Young

Steve P. Young

This is the fifth episode of App Growth Talks, a series of interviews with ASO, user acquisition and app growth experts. Today’s special guest is Steve P. Young, a prominent expert on app store optimization, user acquisition and mobile marketing. Steve is a Founder and CEO at App Masters, an app marketing agency.

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Mobile Marketing Trends for late 2020, early 2021

Mobile App Trends 2020-2021

The pandemic of COVID-19 has had a tremendous effect not only on millions of people across the globe, but also on the world economy, online and offline businesses. Mobile app industry has also been affected: the balance of power in this highly-competitive market has shifted, and the industry continues its transformation.

While the coronavirus has led apps from some categories to stagnation, other apps, on the contrary, are experiencing a phenomenal growth. At the same time, innovations and new trends are emerging allowing the latter ones to push the envelope and the former ones – beat the odds in the fight.

We have carried out research, talked to mobile industry experts and brought together the most noticeable mobile app trends that publishers should bear in mind in order to adjust to a new reality.
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The Impact of COVID-19 on Apple Search Ads in Q1-Q2 2020

The impact of COVID-19 on Apple Search Ads 2020

The world keeps fighting against the pandemic and dealing with its consequences. In some countries, the pandemic appears to have peaked, while others are still struggling. Despite the fact that the economies of almost all countries have been affected and industries are trying to adjust to the new reality, some categories in the app industry are experiencing unprecedented growth.

New market conditions have forced mobile app companies to adjust their user acquisition strategies. To understand the changes brought about by coronavirus, SearchAdsHQ made research on the impact of COVID-19 on Apple Search Ads. 

The report covers Apple Search Ads trends in Q1-Q2 2020 based on the sample of our customer data. We have analyzed 558M impressions and 21.2M downloads in 60 countries and regions and focused on 18 of them.
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App Growth Talks: Andrea Raggi

Andrea Raggi

This is the fourth episode of App Growth Talks, a series of interviews with ASO, Apple Search Ads, mobile analytics and growth experts. Today’s special guest is Andrea Raggi, a prominent expert on mobile performance marketing, user acquisition, in particular Apple Search Ads, and Store Ads Team Lead at Phiture, Mobile Growth Consultancy based in Berlin.
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NEW: Creative Sets Duplication & Campaign Automation in SearchAdsHQ, Multivariate Tests in SplitMetrics

SplitMetrics and SearchAdsHQ features august 2020

Our team keeps improving your experience with the two products that we make – SearchAdsHQ, a platform for Apple Search Ads automation and optimization, and SplitMetrics, the A/B testing platform. 

This is a wrap-up of features introduced in both products from May to August 2020. Jump to the platform you’re interested in using the navigation above and browse our new functionality.
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App Growth Talks: Johannes von Cramon

Johannes von Cramon

This is the third episode of App Growth Talks, a series of interviews with ASO, user acquisition, mobile analytics and app growth experts. Today’s special guest is Johannes von Cramon, a prominent expert on mobile marketing, Apple Search Ads, app store optimization, mobile analytics and retention. Johannes is also a co-founder of Growfirst, an app marketing agency based in München .

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Case study: Stocard optimizes campaigns for 20+ countries with automation rules

Case study: Stocard optimizes campaigns for 20+ countries with automation rules

The Stocard app is available internationally and has campaigns in more than 20 countries and regions. Campaign management can be quite time-consuming in terms of optimizing their campaign strategies and applying updates and changes.. Thus, they were looking for a solution to make it even easier to help them more efficiently manage and optimize their Apple Search Ads campaigns, as well as to improve the KPIs within their user acquisition channel.

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