SearchAdsHQ Update: How to Manage Apple Search Ads Storefronts

Apple Search Ads Storefronts management

The App Store ads support 59 Apple Search Ads storefronts after the latest update. The enhancement of available countries and regions doesn’t only mean wider coverage and more options. It also calls for smarter management approaches for Apple Search Ads.

SearchAdsHQ streamlines work with various Apple Search Ads storefronts thanks to the latest update. Now you can create campaigns with multiple countries and regions, make storefront edits to the existing campaigns, duplicate campaigns to different regions, create rules and filter data based on storefront parameter.
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Apple Search Ads Benchmarks 2019 by 16 App Store Categories

Apple Search Ads Benchmarks report 2019

There are approximately 2 million apps out there on the App Store. Visibility and discoverability in this huge ocean of apps may be quite a challenge for app marketers.

Apple Search Ads has emerged as a tool to reach out to potential highly motivated users at the exact moment they do the app searching.  Apple claims remarkable performance of its paid network: a 50% average conversion rate and a 65% download rate that results from a search on the App Store.

But how does Apple Search Ads cope with user acquisition in practice? To get the real picture, we’ve researched the accounts linked to our SearchAdsHQ platform.
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How to Start with Apple Search Ads: Use Cases, Account Settings, Keywords

Apple Search Ads basic facts

First presented in October 2016, Apple Search Ads offers mobile publishers a chance to hold the top spot in the App Store search results. Apple claims that the average conversion rate of this app advertising channel is about 50%.

At a glance, this ad network seems like a go-to solution for anyone with an iOS app to promote. Nevertheless, even after a couple of years on the market, Apple Search Ads is a strange beast for many. That’s why we decided to compile everything you need to know about the App Store ads prior to setting up your first campaign.
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Case Study: InnoGames Generates 22.5% More Profit Optimizing Campaigns with SearchAdsHQ

InnoGames case study with SearchAdsHQ

If you decide to give a new UA channel a try on early stages, your priorities will probably include making the most of the first mover advantage and generating positive results. However, it’s not always possible without opting for a quality third-party solution which can close gaps of Beta state.

André Ziller from Innogames shares their Apple Search Ads journey – from becoming an early adopter to optimizing long-running campaigns with SearchAdsHQ and improving the generated profit by 22.5%.

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SearchAdsHQ supports 46 Extra Apple Search Ads Storefronts from Day 1

Apple Search Ads storefronts update

A big event has happened in the mobile marketing world this week: Apple has announced the expansion of its ad network to 46 new storefronts globally. Before the announcement, publishers could promote their apps in only 13 countries.

The release came out on 27 March, and this is the first time Apple Search Ads has been expanded since August 2018, when France, Germany, Italy, Japan, South Korea and Spain were added to the list of available storefronts.   
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Comparing the Most Popular Mobile App Advertising Channels: Apple Search Ads, Google Ads and Facebook Ads

mobile app advertising channels comparison

Mobile apps represent one of the best-selling product groups of our time. It’s not a surprise given the fact that the number of smartphone users has breached three billion globally. Users downloaded more than 200 million apps in 2018 alone, thus making mobile products a highly profitable industry.

With six million mobile apps currently available on Google Play, iOS, and Amazon App Store, it’s not all that easy to sell a mobile app. In such circumstances, hoping for a major sales boost organically may not be the best tactic possible. On the contrary, promoting your product through paid mobile app advertising becomes a critical precondition of business success.

But do you know which advertising platform to choose? Would you rather pick Google Ads, Apple Search Ads, or Facebook Ads? In this post, we will compare these mobile advertising app channels, show their features and explain how they function.
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Branded Keywords in Apple Search Ads: Cannibalization or Brand Protection?

Branded Keywords in Apple Search Ads

Marketers voice many cons to running Apple Search Ads for branded keywords. Well-known companies usually say, “We have a recognizable brand and already rank #1 in the organic listing on the App Store. If we bid on the branded keywords, we simply buy the traffic we would get for free”.

Indeed, why should you bother paying for the brand keywords if they are already triggered by your organic listing? Especially if you have a well-known brand that people think of right away. You think about taxi – you search for Uber, you want to watch a new season of a show – you search for Netflix.

However, it’s not that straightforward as it might seem. Let’s figure out whether branded keywords in Apple Search Ads are budget wasters or brand protection guards.
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Case Study: Verv Reinforces Apple Search Ads Statistics with Post-Install Events

Apple Search Ads case study

Apple Search Ads can still be considered a relatively new ad platform but it has already established itself as one of the best user acquisition solutions for iOS app publishers. However, taming a new ad channel is never easy.

Laura Burankova, Senior ASO Manager at Verv, shares their experience of mastering the App Store ads with help of SearchAdsHQ.
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5 Most Important Apple Search Ads Metrics and How to Optimize Them

Metrics in Apple Search Ads

Cost-per-tap is an Apple Search Ads advertising model where you pay for every tap on your banner. The trick about CPT is that you don’t earn from the tap itself. You earn from what happens after.

After users tap on your ad, they find themselves on an app store product page, then (if things shape up well) they download, install and open your app. Only upon these actions users may make an in-app purchase, buy a subscription or view native ads.
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How to Run Apple Search Ads Discovery Campaigns?

apple search ads discovery campaigns

There’s an enormous ocean of keywords out there, and chances are that you miss some valuable fish. But what is the reason to catch it?

If you are not in the habit of revising your list of keywords from time to time, you bring your Apple Search Ads account to a standstill. And that means you definitely generate less revenue than you could. Because you know how it all works: more relevant keywords added result in more relevant traffic; more relevant traffic means more potential conversions, and conversions eventually bring in revenue.   

This is the rationale behind keyword expansion. There are different approaches that user acquisitions managers adopt to search and add extra relevant keywords. Here, we’ll dwell on the most straightforward one – building discovery campaigns.
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