5 Most Important Apple Search Ads Metrics and How to Optimize Them

Metrics in Apple Search Ads

Cost-per-tap is an Apple Search Ads advertising model where you pay for every tap on your banner. The trick about CPT is that you don’t earn from the tap itself. You earn from what happens after.

After users tap on your ad, they find themselves on an app store product page, then (if things shape up well) they download, install and open your app. Only upon these actions users may make an in-app purchase, buy a subscription or view native ads.
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How to Run Apple Search Ads Discovery Campaigns?

apple search ads discovery campaigns

There’s an enormous ocean of keywords out there, and chances are that you miss some valuable fish. But what is the reason to catch it?

If you are not in the habit of revising your list of keywords from time to time, you bring your Apple Search Ads account to a standstill. And that means you definitely generate less revenue than you could. Because you know how it all works: more relevant keywords added result in more relevant traffic; more relevant traffic means more potential conversions, and conversions eventually bring in revenue.   

This is the rationale behind keyword expansion. There are different approaches that user acquisitions managers adopt to search and add extra relevant keywords. Here, we’ll dwell on the most straightforward one – building discovery campaigns.
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Adding Transparency to Apple Search Ads – New Discrepancy Metrics in SearchAdsHQ

Apple Search Ads discrepancy metrics

As we all know, Apple Search Ads gives app publishers a chance to get the prime spot in the App Store search results. This premium ad network is famous for its fraud-free environment, pre-qualified users and high conversion rate.

That’s all well and good, but it’s not always that easy to measure the return on the App Store ads spend. The thing is the difference between Apple Search Ads self-reports and data provided by Mobile Measurement Partners (MMPs) might reach from 30% to 70%.

The latest SearchAdsHQ update helps to shed light on such substantial discrepancy. 8 new metrics were introduced to add transparency to Apple Search Ads and assist in identifying the reasons behind data discrepancy
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Looking Back on 2018: What Was Changed in Apple Search Ads?

Search Ads Roundup 2018

When one year ends and another begins, many of us, willingly or unwillingly though, look back on our ups and downs, achievements and challenges. Now, the calendar suggests summing up the results of the past 12 months. Today we reflect on 2018 and recall the features introduced into Apple Search Ads during the year. Enjoy our roundup!
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SearchAdsHQ Update: Graphic Visualization of Your Apple Search Ads Performance

Apple Search Ads Charts

The SearchAdsHQ team is happy and proud to announce the introduction of charts within our platform for management and optimization of Apple Search Ads. The charts are all about dynamics in metrics over time and data analysis. They favor the discovery of trends, patterns, spikes, drop-offs and metrics correlations.

In general, charts is a powerful way of information representation which makes it easier to compare different data and numbers. A survey by Aberdeen Group found that managers that rely on visualized data along with dashboards and reporting are 28% more likely to gain relevant insights.

In the context of Apple Search Ads, metrics visualization assists in more efficient assessment of App Store ads performance fluctuations which in its turn streamlines your decision-making process.
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Keyword Expansion in Apple Search Ads: Scale your Profitability

Keyword expansion method in Search Ads

Keyword expansion is a technique used to add new keywords to your current Apple Search Ads list of keywords. If done right, it helps drive traffic and find new users. Read on to learn the ins and outs of keyword expansion and how to perform it properly.
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10 SearchAdsHQ Filters for Apple Search Ads Optimization

Apple Search Ads filters

Filters are an efficient method of Apple Search Ads optimization. They are basic, yet powerful, as they can provide revealing insights and help identify areas for improvement. This is particularly relevant to large ad accounts with thousands of keywords, where it is so easy to miss important things.

Let’s discover what they look like and how they work in our platform. The good news is that if you have experience with Google Ads, you’ll probably find some things familiar.
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SearchAdsHQ Update: Introducing Cohort Analysis for Apple Search Ads

Apple Search Ads Cohort Analysis

The SearchAdsHQ team has wonderful news to share.  The most anticipated feature – Cohort Analysis for Apple Search Ads – is finally here! Multiple new metrics were added to the SearchAdsHQ dashboard which means not only more detailed analytics but better filters and more flexible automatic rules for keywords management.

Thanks to the introduction of cohort analysis, SearchAdsHQ users are now equipped with the tool that helps them understand the rate of return and the amount of ROAS (return on ad spend) and revenue coming from Apple Search Ads.
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SearchAdsHQ Launches Extension for Checking App Store Keywords Popularity

App Store keywords popularity checker

Over the last few months, Apple Search Ads made a huge leap forward with Creative Sets introduction and significant storefronts extension. Ads in the App Store have already passed the stage of being effective yet optional user acquisition channel turning into an essential ingredient of any successful marketing strategy.

Taking into consideration that wise keywords choice predetermines the efficiency of your Apple Search Ads activity,  App Store keywords popularity should come into your sharp focus. To streamline keywords related decision-making, we are happy and proud to introduce our brand new Google Chrome extension ‘Apple Search Ads Keyword Popularity Checker’.
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Apple’s September Event: What App Store Updates to Expect

App Store updates predictions

The world is looking forward to Apple’s September event each year. Weeks before this annual presentation, speculations on new iPhones design, Apple watch novelties, iPad updates, etc. congest the internet and fuel curiosity of tech and gadget fans all over the world.

App publishers and mobile marketers, in their turn, try to foresee Apple Search Ads further upgrades and possible App Store updates that new iOS might bring. We reached out to the industry influencers to discuss their predictions regarding the upcoming event and its potential impact on ASO.
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