10 Ways to Use Mobile A/B Testing in Pre-Launch: from Ideas Validation to Product Page Refinement

mobile A/B testing in pre-launch

Nowadays, winning users hearts is not an easy task it used to be at the dawn of major app stores. The industry matured and the competition is enormous. Judge for yourself, there are approximately  2.1 million Android apps in the Play Market and almost 1.8 iOS apps available in the App Store.

There’s no use developing a random app in the hope of overnight success. You have to play it smart and validate every single idea before bringing it to life. The best possible way of doing it is mobile A/B testing in pre-launch.
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ASO checklist

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Apple App Store Guidelines: Requirements for All Product Page Elements

apple app store guidelines

Before the app finds itself on the App Store, it has to get through a review. For the process to be completed quickly and successfully, Apple provides requirements for each product page element. In this guideline, we’ve gathered all the information you need to consider before submitting your app to the App Store.
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ASO Starter Pack: App Store Optimization, Mobile A/B Testing and Apple Search Ads

App Store optimization with SplitMetrics

If you’re new to the SplitMetrics blog, check out this post to equip yourself with insights into App Store Optimization (ASO), deep understanding of mobile A/B testing and the most efficient hacks to empowering your Apple Search Ads.
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App Store Icon Requirements, Best Practices and Tips

SplitMetrics guide to mobile icons

Imagine that you are opening App Store seeking out new apps you may like – some keywords in a search bar, quick scanning – and the choice is made – you are on the selected app page deciding whether to download it or not. What caught your eye and determined your choice?

Considering the fact that human brain processes visual information much faster than text, the way mobile icons look must be a governing factor for ASO. In this article, we will give you a brief overview of what requirements a “good” mobile icon must meet. We’ll also share best practices, discuss variations of styles and offer a couple of handy icon optimization tips to start with.
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Ultimate Guide to Preparing Your App Store Page for Holidays

splitmetrics holiday app store page

The winter holidays are knocking at your door and every publisher writes to Santa asking for skyrocketing conversions and unprecedented revenues. It is quite an option for those who want to rely on old man’s favor.

In fact,  you can become your own Santa and be on a roll this Christmas. Wonder how it can be done? The answer is simple – thorough preparation of your app and its store product page – from icons and promo texts to app store screenshots – for the holiday season.

Apple reports that the App Store visitors made $240 million in customer purchases on New Year’s day 2017. It became the busiest day in the history of the App Store. It is also expected that this record will be topped this year.

It’s a convincing reason to put aside all your tasks and engage in the festive optimization of your app. We, in our turn, will provide you with surefire tactics of boosting mobile growth this Christmas.

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Prisma: How We A/B tested and Optimized 2016’s App of the Year

20 app ab testing case study splitmetrics prisma app

App Store and Google Play don’t always agree on things, but this time they unanimously picked Prisma as the app of 2016. MSQRD was named runner up for best app of the year for iPhone and a top trending app of 2016 for Android.

What do Prisma and MSQRD have in common (apart from both being photo/video apps, obviously)? …They both used Splitmetrics to A/B test and optimize their store pages and improve conversion rates. Now, of course, we’re not saying that we’re the reason behind the immense success (because we’re too modest and humble :). But we’re happy and proud to have been part of these great stories and would like to share our chapter with you.

In case you missed it, catch up on how MSQRD used Splitmetrics for their ASO efforts. And today let’s take a behind-the-scenes peek at…
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How to Create an App Icon That Will Be Easy to Understand

19 app store icon ab testing splitmetrics

Although the app icon might be physically small, optimizing the icon will have a positive effect on each step of the user’s journey in the App Store, as it’s the only graphic asset that’s shown in the search results, on the product page, and on the category page.

While 65% of App Store downloads come directly from searches, one of the best ways to find out how well your app icon stands out from the crowd is by testing your variations on the category page. This is because category pages are the only pages where you can minimize the impact of other factors (e.g. the impact of screenshots when testing icons in the search results) on your conversion rates.

That’s what the developers from Darby did with their How To Videos app. The main objective of the experiment was to test two competing approaches: relying on trends and popular styles or creating an easy to understand icon.


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App A/B Testing of Halloween Icons: Why The Pumpkin Variation Won

15 icons screenshots mobile ab testing splitmetrics

Each year, more and more developers take note of the annual Halloween tradition. Some even dress up their app icons and screenshots in “Halloween costume” to draw additional attention to their apps. However, the pumpkin winner of our current case study has nothing to do with the Halloween craze. This A/B test finished several months ago and it showed good results simply because it had a clear concept and thoughtfully prepared variations.

As we know, the main purpose of placing a character in the game app icon is to try and promote a sense of action which intensifies the user’s desire to start playing right nowDevelopers from MyTona in their test for Seekers Notes: Hidden Mistery app decided to test which character serves this purpose the best.
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Case Study: How to double your app downloads just by changing the app icon, by Per Haglund

PerHaglund

Per Haglund is an entrepreneur, expert product manager and independent developer of great apps for kids. Today he shares a story of how he does Google Play optimization and A/B tests icons. Per claims that adopting a culture of continuous experimentation and A/B testing will always surprise you with powerful results.


A while ago I built a jigsaw puzzle app – Super Puzzle. Designed for small children, it had sweet cartoon graphics and simple, yet intuitive interface. To polish the game I acquired professional translations for my App Store listing and crafted an appropriate promo image.

The game is free, and I did everything I could think of in terms of ASO. The conversion rate (the percentage of users who buy the IAP to unlock all the puzzles) was relatively high compared to some of my other applications. It is about 2.5% for the US in recent years, sometimes getting higher.

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