More and more app marketers are using Apple Search Ads as a prime mobile user acquisition channel.
When you promote iOS apps via this network, you enter the most common app discovery place – App Store search: as per Apple, 70% of App Store visitors use search to look for apps, and this search generates 65% of all app installs. It makes sense to compete for the blue-colored ad spot, isn’t it?
Another advantage of Apple Search Ads is its impressive average conversion rate of around 50%. Additionally, iOS app publishers who use this user acquisition channel get access to high-quality users willing to download and subsequently interact with the app.