Apple Search Ads Keywords Performance: Impressions, TTR, CVR, CPT & CPA by Match Type

Apple Search Ads keywords performance 2019

More and more app marketers are using Apple Search Ads as a prime mobile user acquisition channel.

When you promote iOS apps via this network, you enter the most common app discovery place – App Store search: as per Apple, 70% of App Store visitors use search to look for apps, and this ​search generates ​65% of all app installs. It makes sense to compete for the blue-colored ad spot, isn’t it?

Another advantage of Apple Search Ads is its impressive average conversion rate of around 50%​. Additionally, iOS app publishers who use this user acquisition channel get access to high-quality users willing to download and subsequently interact with the app.   
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2019 Apple Search Ads Benchmarks by 13 Storefronts

Apple Search Ads Benchmarks Report 2019 – Storefronts

Around 70% of  App Store visitors use search to find apps which,  according to Apple, provokes 65% of all app installs. Together with the average Conversion Rate of 50%,  such statistics argue for the fact: there’s no better place for your app to hit than App Store ads.

Publishers running  Apple Search Ads used to have access to 13 locations. But Apple’s advertising network has recently expanded its coverage, now present in 59 countries and regions. After the release on March 27,  you can target users in Africa, the Middle East, and India as well as Latin America and the Caribbean.
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Apple Search Ads Benchmarks 2019 by 16 App Store Categories

Apple Search Ads Benchmarks report 2019 – Categories

There are approximately 2 million apps out there on the App Store. Visibility and discoverability in this huge ocean of apps may be quite a challenge for app marketers.

Apple Search Ads has emerged as a tool to reach out to potential highly motivated users at the exact moment they do the app searching.  Apple claims remarkable performance of its paid network: a 50% average conversion rate and a 65% download rate that results from a search on the App Store.

But how does Apple Search Ads cope with user acquisition in practice? To get the real picture, we’ve researched the accounts linked to our SearchAdsHQ platform.
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Looking Back on 2018: What Was Changed in Apple Search Ads?

Search Ads Roundup 2018

When one year ends and another begins, many of us, willingly or unwillingly though, look back on our ups and downs, achievements and challenges. Now, the calendar suggests summing up the results of the past 12 months. Today we reflect on 2018 and recall the features introduced into Apple Search Ads during the year. Enjoy our roundup!
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What’s a Good App Conversion Rate for an App Store Page?

what's a good conversion rate app store PM

When clients call to talk about experiments they can run with our A/B testing platform, one of the questions that keeps coming up is what’s a good conversion rate. It makes sense, it’s mobile app analytics basics. Indeed, it doesn’t matter how pretty the icon looks unless it brings you more installs and makes your products the best apps to advertise.

But what’s good app store conversion? How do you measure your app store page performance? Aggregated mobile app analytics and conversion data from other apps will help you see where you stand so that you can set better, smarter, and more tangible goals.

This post summarizes the data we’ve gathered from hundreds of experiments with over 10 million users. It also breaks down the median app store page and app store ads conversion stats by category. You can use these benchmarks as a starting point to guide your ASO activities (or to break and set new records in conversion optimization). Game on!

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