SearchAdsHQ Update: How to Manage Apple Search Ads Storefronts

Apple Search Ads Storefronts management

The App Store ads support 59 Apple Search Ads storefronts after the latest update. The enhancement of available countries and regions doesn’t only mean wider coverage and more options. It also calls for smarter management approaches for Apple Search Ads.

SearchAdsHQ streamlines work with various Apple Search Ads storefronts thanks to the latest update. Now you can create campaigns with multiple countries and regions, make storefront edits to the existing campaigns, duplicate campaigns to different regions, create rules and filter data based on storefront parameter.
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How to Start with Apple Search Ads: Use Cases, Account Settings, Keywords

Apple Search Ads basic facts

First presented in October 2016, Apple Search Ads offers mobile publishers a chance to hold the top spot in the App Store search results. Apple claims that the average conversion rate of this app advertising channel is about 50%.

At a glance, this ad network seems like a go-to solution for anyone with an iOS app to promote. Nevertheless, even after a couple of years on the market, Apple Search Ads is a strange beast for many. That’s why we decided to compile everything you need to know about the App Store ads prior to setting up your first campaign.
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Apple App Store Guidelines: Requirements for All Product Page Elements

apple app store guidelines

Before the app finds itself on the App Store, it has to get through a review. For the process to be completed quickly and successfully, Apple provides requirements for each product page element. In this guideline, we’ve gathered all the information you need to consider before submitting your app to the App Store.
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Looking Back on 2018: What Was Changed in Apple Search Ads?

Search Ads Roundup 2018

When one year ends and another begins, many of us, willingly or unwillingly though, look back on our ups and downs, achievements and challenges. Now, the calendar suggests summing up the results of the past 12 months. Today we reflect on 2018 and recall the features introduced into Apple Search Ads during the year. Enjoy our roundup!
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SearchAdsHQ Update: Graphic Visualization of Your Apple Search Ads Performance

Apple Search Ads Charts

The SearchAdsHQ team is happy and proud to announce the introduction of charts within our platform for management and optimization of Apple Search Ads. The charts are all about dynamics in metrics over time and data analysis. They favor the discovery of trends, patterns, spikes, drop-offs and metrics correlations.

In general, charts is a powerful way of information representation which makes it easier to compare different data and numbers. A survey by Aberdeen Group found that managers that rely on visualized data along with dashboards and reporting are 28% more likely to gain relevant insights.

In the context of Apple Search Ads, metrics visualization assists in more efficient assessment of App Store ads performance fluctuations which in its turn streamlines your decision-making process.
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Apple’s September Event: What App Store Updates to Expect

App Store updates predictions

The world is looking forward to Apple’s September event each year. Weeks before this annual presentation, speculations on new iPhones design, Apple watch novelties, iPad updates, etc. congest the internet and fuel curiosity of tech and gadget fans all over the world.

App publishers and mobile marketers, in their turn, try to foresee Apple Search Ads further upgrades and possible App Store updates that new iOS might bring. We reached out to the industry influencers to discuss their predictions regarding the upcoming event and its potential impact on ASO.
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Apple Enhances Screenshots Limit and SplitMetrics Supports These Changes in A/B Tests

10 app store screenshots splitmetircs main

App publishers all over the world started February 22 with news from Apple – now store product pages can feature up to 10 app store screenshots. These screens limit increase is on a per-device basis which means you can upload sets of 10 different screenshots for iPhone, iPad, Apple Watch, and Apple TV.

SplitMetrics, in its turn, is excited to announce that now our platform supports product page A/B tests with 10 screenshots. This update gives marketers an opportunity to check whether it’s worth investing in the design of the 10-screenshot set.

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Everything You Need to Know about Apple Search Ads and SearchAdsHQ Latest Updates, October 17

apple search ads update october 17

After the major iOS 11 App Store update, Apple announced out the expansion of Search Ads storefronts list adding Canada, Mexico, and Switzerland. Ad campaigns on new locales are allowed to go live on October 17th.

Search Ads will be introduced to non-english-speaking countries for the first time. Probably, we can expect further expansion in the near future. For now, it’s possible to promote and grow app in the following countries:

  • Australia;
  • Canada;
  • Mexico;
  • New Zealand;
  • Switzerland;
  • the United Kingdom;
  • the United States.

Other aspects of Apple Search Ads keep evolving as well. For example, now users can duplicate current data sets and use them in their new campaigns. Besides, a new manager role was introduced within the Campaign dashboard, it allows more access to the Search Ads dashboard data.

SearchAdsHQ, the platform which optimizes work with Apple Search Ads, progresses ahead as well. There are quite a few exciting updates we are happy to share.

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App Analytics: Everything You Need to Know about Apple’s Latest Feature

Apple announced on its official developer blog that the company updated iTunes Connect with expanded App Analytics. All developer accounts were broadened with additional information on where an app was found by a user by adding App Store Sources and Referrers.

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