10 Ways to Use Mobile A/B Testing in Pre-Launch: from Ideas Validation to Product Page Refinement

mobile A/B testing in pre-launch

Nowadays, winning users hearts is not an easy task it used to be at the dawn of major app stores. The industry matured and the competition is enormous. Judge for yourself, there are approximately  2.1 million Android apps in the Play Market and almost 1.8 iOS apps available in the App Store.

There’s no use developing a random app in the hope of overnight success. You have to play it smart and validate every single idea before bringing it to life. The best possible way of doing it is mobile A/B testing in pre-launch.
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ASO checklist

Improve your ASO with the World's Most Ultimatest App Store Optimization Guide!

Branded Keywords in Apple Search Ads: Cannibalization or Brand Protection?

Branded Keywords in Apple Search Ads

Marketers voice many cons to running Apple Search Ads for branded keywords. Well-known companies usually say, “We have a recognizable brand and already rank #1 in the organic listing on the App Store. If we bid on the branded keywords, we simply buy the traffic we would get for free”.

Indeed, why should you bother paying for the brand keywords if they are already triggered by your organic listing? Especially if you have a well-known brand that people think of right away. You think about taxi – you search for Uber, you want to watch a new season of a show – you search for Netflix.

However, it’s not that straightforward as it might seem. Let’s figure out whether branded keywords in Apple Search Ads are budget wasters or brand protection guards.
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Case Study: Verv Reinforces Apple Search Ads Statistics with Post-Install Events

Apple Search Ads case study

Apple Search Ads can still be considered a relatively new ad platform but it has already established itself as one of the best user acquisition solutions for iOS app publishers. However, taming a new ad channel is never easy.

Laura Burankova, Senior ASO Manager at Verv, shares their experience of mastering the App Store ads with help of SearchAdsHQ.
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Guide to Mobile App Engagement across Apps Life Сycle

mobile user engagement guide

80% of app users churn within 3 days after a download, this sad statistics is true for most mobile apps. That’s why it’s so important to have a decent mobile app engagement strategy in place. It will help you get users that keep coming back to your app.

In this guide, we’ll review 4 phases of a user life cycle and relevant activities that can improve mobile user engagement.
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ASO Starter Pack: App Store Optimization, Mobile A/B Testing and Apple Search Ads

App Store optimization with SplitMetrics

If you’re new to the SplitMetrics blog, check out this post to equip yourself with insights into App Store Optimization (ASO), deep understanding of mobile A/B testing and the most efficient hacks to empowering your Apple Search Ads.
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Guide to Mobile A/B Testing: Proven Strategies, Professional Tips, and App Store Optimization Best Practices

mobile A/B testing guide by SplitMetrics

Mobile A/B testing has been around for quite a while and for a good reason. It can be widely used for marketing purposes: from getting data on the behavior of the target audience to user acquisition on major app stores.

If you understand the value of data-driven decisions, mobile A/B testing might become your go-to solution as it lets you get beyond the guesswork. Splitmetrics teamed up with Apptimize and created a comprehensive guide to App Store and in-app A/B testing which will help you grow your mobile business.

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Google Play App Description: Tips and Tricks for the Best Conversions

SplitMetrics Google Play description tips

Are you looking to create a description for your new Android app that will help you to achieve maximum conversions? Searching for the best practices of Google Play app description is a good idea.

The truth is even the best app in the world won’t be successful if it’s not marketed properly. Besides, with 3.8 million apps in Google Play Store, competition is fierce in every category, so standing out from the crowd is simply essential.

Since the description of your Google Play app is one of the most important aspects of app store optimization (ASO), we’re going to take a smart approach and give you all the tips you need to capture a potential user’s attention.
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App Store Optimization Tips: From Ideas Validation to Installs and Further

App store optimization best practices

It’s been almost a decade since Apple App Store was launched. Back in 2009, it offered just 500 free and paid applications. Nowadays, with millions of apps in major app stores, publishers face a real turf battle even for being discovered.

In this post, we’ll go over different aspects of ASO best practices using straightforward app success roadmap. It was developed by SplitMetrics team to maximize your app growth in a quick and easy way.
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App Store Icon Requirements, Best Practices and Tips

SplitMetrics guide to mobile icons

Imagine that you are opening App Store seeking out new apps you may like – some keywords in a search bar, quick scanning – and the choice is made – you are on the selected app page deciding whether to download it or not. What caught your eye and determined your choice?

Considering the fact that human brain processes visual information much faster than text, the way mobile icons look must be a governing factor for ASO. In this article, we will give you a brief overview of what requirements a “good” mobile icon must meet. We’ll also share best practices, discuss variations of styles and offer a couple of handy icon optimization tips to start with.
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Case Study: OLBG A/B Tests iOS Screenshots and Gets 61% Conversion Boost

ios screenshot tests with SplitMetrics

With ever increasing ad costs, harnessing organic traffic and achieving massive App Store presence should be publishers priority. OLBG, the company that creates apps with sports betting tips, is no exception.

OLBG decided to use A/B testing to improve their iOS screenshots, increase conversion rate and maximize presence in the App Store as it was their biggest source of free organic installsJess who looks after the marketing at OLBG agreed to share the story behind the optimization of their iOS screenshots.
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