Facebook Pixel Integration with SplitMetrics: Benefits, Detailed How-To Guides, Custom and Lookalike Audiences

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The latest report of Social Media Examiner states that Facebook is still in the lead of ad channels for both B2C and B2B marketers. 72% of B2C companies use Facebook Ads as their primary social advertising channel. With more than 2.2 billion monthly active users, this ad platform offers incredible targeting options.

The high quality of this ad channel makes it a perfect traffic source for A/B tests. SplitMetrics decided to help publishers to extend their Facebook Ads experience even further introducing  Facebook Pixel integration which helps to increase conversion rate and lower CPI.
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Improve your ASO with the World's Most Ultimatest App Store Optimization Guide!

Facebook App Install Ads: 7 Steps to Creating High-Converting Campaigns

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If you just start working with Facebook mobile ads for both acquiring new users for your app or driving traffic to your mobile A/B testing campaign, you may have a lot of questions.

Indeed, it is not always clear what steps you should take to set up and launch impactful Facebook App Install Ads. Yet, since you’re on this path, this checklist created by Jane Artemova, VP Global Sales at Appness – a unique marketplace for Facebook mobile advertising, will help you streamline your workflow, get your ads up faster, and increase the number of installs spending less.

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Ultimate Guide to App Advertising: Tools, Insights and Tips to Empower Mobile Marketing

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Emarketer says that $101 billion was spent on mobile ads globally last year.

Let’s think about it – the sum is more than 5 times bigger than the corresponding one in 2012. Moreover, it’s expected that the increase in mobile marketing expenses will continue even though its growth pace may decelerate a little.

In the context of dashing market evolution and severe competition, it’s vital to identify the most effective mobile app advertisement methods for your application and keep up with mobile marketing trends as new ad channels – such as Apple Search Ads – appear.

So how do you do it, exactly?

Here are key tactics for choosing channels to advertise a mobile app and equip with the best possible mobile marketing sources and tools.
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Why do Facebook and SplitMetrics reports differ?

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A question that we often get from users driving traffic to their experiments from Facebook is:

  • Why do I see significantly more clicks in my Facebook ad reports that visitors to my experiments in SplitMetrics dashboard?

To answer this question we need to clarify how SplitMetrics measures experiment visitors and what Facebook reports as clicks.

At SplitMetrics we only count Unique Visitors to an experiment. If 5 users visit your experiment page 15 times, Splitmetrics will only report 5 Unique Visitors. This is done to ensure accurate results and avoid any errors or bias caused by duplicate events.

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