— 7 Apr 2015

Top grossing mobile publishers use green as major color

Alexandra Lamachenka

While discovering Apple’s App Store Top Grossing charts, a keen observer may notice an interesting fact. Supercell uses green color for the most of its screenshots and, naturally, the games UI. Other big names, like Machine Zone and King.com follow that practice using green or its shades for the most of their products….

Top grossing mobile publishers use green as major color
Top grossing mobile publishers use green as major color
Top grossing mobile publishers use green as major color
Top grossing mobile publishers use green as major color
Top grossing mobile publishers use green as major color

From childhood we know that green is the color of life, renewal, nature, energy, and is also associated with meanings of growth, harmony and environment. But additionally, green also stands for money, finances, banking, ambition, greed, jealousy, and wall street… Is there any interconnection between top grossing, green and publishers…?  What do you think?

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Alexandra Lamachenka
Alexandra Lamachenka
ex-CMO at SplitMetrics, Senior Marketing Technology Specialist at Depop
As a marketing leader with over 7 years of experience, Alexandra is passionate about showing app teams how to go beyond what's possible in growth and marketing.
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