A Campaign ID is a unique identifier associated with a specific marketing campaign. It’s typically assigned when a campaign is created and remains constant throughout the campaign’s life. This unique identifier is used to track and measure the performance of individual marketing campaigns across various channels, platforms, and tactics.
Campaign IDs can be found in digital marketing platforms such as Apple Search Ads, Google Ads, Facebook Ads Manager, and many others. They are usually associated with key metrics like clicks, impressions, conversions, and other user interactions.
Campaign IDs serve several essential functions in digital marketing: