During our webinar dedicated to the best practices in mobile A/B testing, we have spoken to Maggie Ngai, ASO Expert from Phiture, and discussed how mobile publishers can benefit from validating app ideas with the help of app store A/B testing and pretotyping.
ASO Starter Pack
New to the SplitMetrics blog? Check out this post to equip yourself with insights into mobile marketing.
How to Manage Bids Using Automated Rules
It comes as no surprise that both in brick-and-mortar stores and on the app stores, customers tend to behave differently on Mondays and Fridays, on workdays and on holidays. So, when running your Apple Search Ads (ASA), you should take into account these differences and constantly tweak your campaigns to make sure they are as efficient as possible at each time point.
You can say that you have a lot on your plate, while constant monitoring and tweaking Apple Search Ads takes loads of time. That’s true but, fortunately, there are tools that automatically increase and decrease bids, pause and enable keywords depending on the conditions you specify.
In this post, we will look into the most effective Apple Search Ads strategies for managing bids through custom rules and actionable tips that will enable you to automate your campaign and bid management.
Apple Search Ads accounts of any scale require regular health checks, management and optimization actions. Think about the things you have to routinely perform. Do you:
- Monitor your keywords for important changes?
- Transfer keywords from one ad group to another?
- Pause or add to negatives poorly performing keywords?
- Gradually raise bids for keywords that work?
Doing such things manually on a regular basis can be time-consuming. Things get even more complicated when you have to manage a few accounts with thousands of keywords in hundreds of ad groups and campaigns.
In our new SearchAdsHQ ASA Talk, we spoke to Michael Shubin, an independent consultant on Apple Search Ads. In the interview, Michael shares how to promote apps and mobile games on the App Store with the help of Apple Search Ads.
Keyword selection is vital for your apps’ visibility in a competitive environment. To get the maximum Share of Voice, it makes sense to consider the App Store keyword search volume. Only if keywords are already searched by users can they potentially drive more traffic.
One of the ways to assess the App Store search volume is to check Apple Search Ads Search Popularity scores. This indicator shows the share of users who entered a search query in this or that storefront.
We know a few mobile publishers who started working with Apple Search Ads but then gave up on it, since they didn’t manage to achieve the desired ROI and CPA. In this post, we will explore the most common mistakes in managing Apple Search Ads that undermine the effectiveness of ad campaigns. You will also find actionable tips on how to avoid fails and make the most of this promising channel.
Non-Trivial Insights and App Store Optimization Tips to Help You Boost Your App Downloads.
With mobile riding the waves, mobile apps are often the first to introduce the latest technologies. But what about platforms where mobile apps are placed? App stores are rapidly evolving as well. For the success of your app, you need to keep abreast of all Google Play and Apple’s App Store innovations, test new concepts and adapt to changes. To make your life a little bit easier, we have drawn together updates, insights and tips for app store optimization that are worthy of your attention right now and will remain relevant in early 2020.
Many clients turn to us with the same question: can we do anything more to optimize keywords and other metadata on the App Store and Google Play? They are already pretty good, but the sky is the limit, right?
However, the truth is that you cannot optimize app store product page metadata again and again, and expect a big boost in organic downloads.
Apple App Store Guidelines: objectionable content, metadata, privacy and minimum functionality
The Ultimate Guide to App Keyword Optimization: Research, Tactics, Tools and Tips
Ultimate Guide to App Advertising: Tools, Insights and Tips to Empower Mobile Marketing
World’s Most Ultimatest App Store Optimization Checklist
App Conversion Rate: 10 Ways Marketers Use App Store Page Analytics To Increase It
New Apple Search Ads Course
Learn to manage Apple Search Ads campaigns, discover keywords and optimize important performance metrics