Mobile apps represent one of the best-selling product groups of our time. It’s not a surprise given the fact that the number of smartphone users has breached three billion globally. Users downloaded more than 200 million apps in 2018 alone, thus making mobile products a highly profitable industry.
With six million mobile apps currently available on Google Play, iOS, and Amazon App Store, it’s not all that easy to sell a mobile app. In such circumstances, hoping for a major sales boost organically may not be the best tactic possible. On the contrary, promoting your product through paid mobile app advertising becomes a critical precondition of business success.
But do you know which advertising platform to choose? Would you rather pick Google Ads, Apple Search Ads, or Facebook Ads? In this post, we will compare these mobile advertising app channels, show their features and explain how they function.