Why A/B Test: Experiments for Apps & Games at Different App’s Lifecycle Stages

Why A:B test_strategic a:b testing

This is the first episode of “The Strategic Part of A/B Testing.” In this video, we explain why mobile app marketers should A/B test overall, and cover the A/B testing application cases specific to games versus apps. Moreover, we’ll break down the use cases of A/B testing at each stage of the  app’s lifecycle – pre-launch, launch and post-launch. 

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ASO Starter Pack

New to the SplitMetrics blog? Check out this post to equip yourself with insights into mobile marketing.

SearchAdsHQ Answers Burning Questions on Apple Search Ads

This is the first episode of Apple Search Ads from A to Z with SearchAdsHQ. In this video, SearchAdsHQ team members answer burning questions on our product and the channel itself, cover most pressing issues and provide some really insightful tips.
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App Growth Talks: Peter Fodor

Peter Fodor

This is a new season of App Growth Talks, series of interviews with ASO, user acquisition, mobile analytics and app growth experts. This episode’s special guest is Peter Fodor, a prominent expert on mobile marketing, user acquisition, strategy and growth. Peter is a founder & CEO at AppAgent – Strategic & Creative Mobile Marketing Agency based in Prague.
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App Growth Experts Take on the Post-IDFA World

App Growth Panel on the post-IDFA change

As you might already know, Apple is introducing the App Tracking Transparency (ATT) framework and starting from iOS 14, mobile publishers, namely advertisers won’t be able to target users unless they explicitly consent. iOS 14 is already there, but IDFA deprecation was delayed and should be enforced in early 2021.

We’ve held an AppGrowth Panel #1 where the leading app industry experts – Thomas Petit, Andrea Raggi, Johannes von Cramon and Ryan Goeden – shared their thoughts and valuable advice on the topic. Read this post to learn what some of the most talented, competent and knowledgeable guys in the app industry think of the IDFA deprecation and what strategies they recommend in order to adjust to a new app marketing reality.
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App Growth News Monthly: App Store Privacy Labels, iPhone & iPad Apps Coming to Mac

app growth news oct-nov_2020

In this App Growth News Monthly digest, we’ve gathered the most prominent updates in app stores and mobile marketing news for October and November 2020. Read on to keep up and reconsider your app store optimization and app growth efforts.  
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Must-have certificates for UA managers

user acquisition certificates

Today’s mobile user acquisition managers outdo Julius Caesar in the number and variety of tasks they are performing day by day. They are inundated with tons of data, multiple tools and ways to get new users through campaigns that generate millions of downloads for apps and mobile game titles played around the world.

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App Store Optimization: Experts Take on ASO Tips and Trends for 2021

The topic of app store optimization never gets old: app store rules are changing at the speed of light, and what worked on the App Store and Google Play yesterday doesn’t always work today, while publishers have to cater to both app store requirements and user needs.

To help you stay on top of the latest ASO trends and have a greater understanding of what we should expect from 2021, we’ve brought together app store optimization tips and strategies by the leading mobile industry experts who shared their thoughts and insights during App Growth Talks.
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How App Store A/B Testing Helps to Increase ROI

All mobile publishers are seeking to optimize the conversion rate and increase the return on investment (ROI) from user acquisition campaigns and app store optimization.

Optimizing visual elements of your app store listing can positively affect the decision of users and induce them to download your app, which will bring you more conversions. But how to optimize app store visual assets in order to achieve the desired results?

The easiest way to optimize the conversion rate and improve ROI is app store A/B testing.

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App Growth Talks: Daniel Peris Molina

Daniel Peris

This is the episode #7 of App Growth Talks, a series of interviews with ASO, user acquisition and mobile growth experts. Today’s special guest is Daniel Peris Molina, startup enthusiast, entrepreneur, Growth Engineer, CEO and co-founder of TheTool, performance-based ASO tool and PickASO, app marketing agency based in Barcelona.

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App Growth News Monthly: iOS 14 Release & IDFA Deprecation

App Growth Monthly News September 2020

In this blog post, we are going to reflect on the recent industry changes that might be important to you as you do App Store Optimization and make app growth decisions. Read mobile marketing news for September 2020. 
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