SplitMetrics A/B Tests: How to Win with No Winner Experiments

No Winner A:B Tests

Running A/B tests implies that you may end up with a no winner result. In fact, getting a winner on the first A/B experiment that you run is highly unlikely. Although finding a variation with better conversion is the ultimate goal, no winner A/B tests are not at all time or money wasters. On the contrary, they can be the source of valuable insights for further A/B experiments.   
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ASO Starter Pack

New to the SplitMetrics blog? Check out this post to equip yourself with insights into mobile marketing.

App Growth Talks: Thomas Kriebernegg

Thomas Kriebernegg

This is the episode #6 of App Growth Talks, a series of interviews with ASO, user acquisition and mobile growth experts. Today’s special guest is Thomas Kriebernegg, app enthusiast, keynote speaker, CEO and co-founder of App Radar.
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App Growth Talks: Steve P. Young

Steve P. Young

This is the fifth episode of App Growth Talks, a series of interviews with ASO, user acquisition and app growth experts. Today’s special guest is Steve P. Young, a prominent expert on app store optimization, user acquisition and mobile marketing. Steve is a Founder and CEO at App Masters, an app marketing agency.

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Mobile Marketing Trends for late 2020, early 2021

Mobile App Trends 2020-2021

The pandemic of COVID-19 has had a tremendous effect not only on millions of people across the globe, but also on the world economy, online and offline businesses. Mobile app industry has also been affected: the balance of power in this highly-competitive market has shifted, and the industry continues its transformation.

While the coronavirus has led apps from some categories to stagnation, other apps, on the contrary, are experiencing a phenomenal growth. At the same time, innovations and new trends are emerging allowing the latter ones to push the envelope and the former ones – beat the odds in the fight.

We have carried out research, talked to mobile industry experts and brought together the most noticeable mobile app trends that publishers should bear in mind in order to adjust to a new reality.
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The Impact of COVID-19 on Apple Search Ads in Q1-Q2 2020

The impact of COVID-19 on Apple Search Ads 2020

The world keeps fighting against the pandemic and dealing with its consequences. In some countries, the pandemic appears to have peaked, while others are still struggling. Despite the fact that the economies of almost all countries have been affected and industries are trying to adjust to the new reality, some categories in the app industry are experiencing unprecedented growth.

New market conditions have forced mobile app companies to adjust their user acquisition strategies. To understand the changes brought about by coronavirus, SearchAdsHQ made research on the impact of COVID-19 on Apple Search Ads. 

The report covers Apple Search Ads trends in Q1-Q2 2020 based on the sample of our customer data. We have analyzed 558M impressions and 21.2M downloads in 60 countries and regions and focused on 18 of them.
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App Growth Talks: Johannes von Cramon

Johannes von Cramon

This is the third episode of App Growth Talks, a series of interviews with ASO, user acquisition, mobile analytics and app growth experts. Today’s special guest is Johannes von Cramon, a prominent expert on mobile marketing, Apple Search Ads, app store optimization, mobile analytics and retention. Johannes is also a co-founder of Growfirst, an app marketing agency based in München .

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Science-Backed Tips on Designing App Store Creatives With People & Characters

App store creatives with people

App stores are overloaded with visual information. With about 4.4 billion apps on the App Store and Google Play Store combined, users may look at icons and screenshots but they don’t consciously see each and every one of them. So winning user conscious attention is a vital prerequisite for conversions, downloads and, thus, subsequent revenue.  

But what grabs the user’s conscious attention? And how to design noticeable visual assets that drive conversions? To get the answers, we referred to neuroscience.
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Ultimate Guide to Tools You Need for Successful Work with Apple Search Ads

Tools for Successful Work with Apple Search Ads

Looking for powerful app marketing tools to leverage the potential of Apple Search Ads? We’ve got you covered. In this article, we share the list of tools for Apple Search Ads best practices that will help you find relevant keywords, keep an eye on your competitors, analyze post-install events & measure user retention, choose best performing visuals, automate & optimize Search Ads campaigns – and thus achieve synergy.
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Apple Search Ads for Gaming: Why Use SearchAdsHQ for Mobile Game Advertising

SearchAdsHQ for Mobile Game Advertising

When it comes to Apple Search Ads, gaming publishers have specific goals and challenges related to the ads channel. Running ads for a game is not the same as for a subscription app. And it comes as no surprise that mobile games marketers will have specific expectations about the third-party platform to manage Apple Search Ads. 

If you’re a game publisher looking for such a platform, this article is for you. We’ve tried to explain why you should seriously consider SearchAdsHQ for mobile game advertising and satisfying your key Apple Search Ads goals. 
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App Growth Talks: Nadir Garouche

App Growth Talks_Nadir Garouche

This is the second episode of App Growth Talks, series of interviews with ASO, User Acquisition, Mobile Analytics and App Growth experts. Today’s special guest is Nadir Garouche, a noted expert on mobile gaming, app store optimization, user acquisition and mobile analytics. Nadir is currently a Growth Marketing Manager at Oh Bibi.

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