Starting Your Apple Search Ads Account from Scratch. Keyword Planner

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One of the questions we get asked a lot is, “How to start working with Apple Search Ads?”

It’s kind of a broad question, right?

Since Apple Search Ads differs from the classic user acquisition channels – Facebook, Google and in-app ads, app developers get confused when it comes to creating and managing campaigns in Apple Search Ads. Instead of targeting and visuals optimization, they dive into a brand new world of keywords and match types.

As it turns out, app marketers who are used to working with Google search ads and keyword optimization can quickly capture the essence and start showing results with Apple Search Ads.

Because they share the same structure, optimization strategies, and bidding tactics.

However, do not hurry to put aside Apple Search Ads if you do not have such experience. There’s no magic or nuclear physics behind Apple Search Ads.

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How does iOS 11 influence ASO (App Store Optimization)? We’ve analyzed 250K users.

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It seems that the iOS 11 App Store design will influence the way app developers do App Store Optimization.

In SplitMetrics’ recent study, we’ve analyzed 57 A/B tests made by top-grossing app publishers and the behavior of 250K users. According to it, app listings that have not been optimized for the new store showed 7% drop in Tap-through-Rate (TTR) and Tap-to-Install conversions.

This is an important insight as now it is clear that even the minor features of the App Store help it shift the focus from an app discovery platform to the store itself.

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ASO checklist

Improve your ASO with the World's Most Ultimatest App Store Optimization Guide!

Apple App Store Guidelines: objectionable content, metadata, privacy and minimum functionality

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About 52% of global users surf the internet utilizing mobile devices according to GO-Globe. It’s predicted that this rate will reach 80% by 2018.

Except for apparent hopeful prospects, it’s also easier to create mobile apps rather than desktop ones. The Apple App Store is one of the biggest treasure chests in the world of mobile. With more than 2.2 million available apps, it’s a great way to reach millions of potential customers around the world.

However, before entering the App Store stage every publisher should have a keen understanding of all Apple requirements and guidelines to make the process of submission as smooth as possible. Even a little thing can predetermine rejection of an app.

This guide will help to take your bearings in all App Store requirements.
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The Ultimate Guide to App Store Screenshots: Sizes, Styles, Tips and Best Practices

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There are constant debates about the most impactful app store product page elements that help you grow app organically. Some growth hackers do believe that description really matters, some ASO specialists are assured that icon beats all page elements when it comes to significance.

The latter assumption makes a lot of sense for search ads and store search results conversion. However, when a user gets on the product page, screenshots tend to catch the best part of attention due to its visual nature and a large proportion of page space.

After all, it’s proven that less than 2% of users tap “read more” button and some ignore app description entirely. It’s not surprising as visual communication has a better influence on people than written one. Thus, app screenshots are responsible for grabbing the attention of potential users and argue them into installing an app.
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Facebook App Install Ads: 7 Steps to Creating High-Converting Campaigns

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If you just start working with Facebook mobile ads for both acquiring new users for your app or driving traffic to your mobile A/B testing campaign, you may have a lot of questions.

Indeed, it is not always clear what steps you should take to set up and launch impactful Facebook App Install Ads. Yet, since you’re on this path, this checklist created by Jane Artemova, VP Global Sales at Appness – a unique marketplace for Facebook mobile advertising, will help you streamline your workflow, get your ads up faster, and increase the number of installs spending less.

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The Ultimate Guide to App Keyword Optimization: Research, Tactics, Tools and Tips

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Wondering what is the best way of growing app installs if your ads budget is limited?

You need to find cheap user acquisition channels and methods of getting your application to the customer. How to achieve this? Well, go to where your customers are!

According to Apple, organic app store search initiates 65% of all downloads on the average. People tend to go directly to the App Store or Google Play for finding an application they need, and keyword optimization is what makes an app visible to this audience. 

Since app store keyword optimization influences both installs and revenue (organic users are more likely to become paid), the growing number of organic app installs leads to higher ROI.

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SplitMetrics Lets You See How Your Apps Perform in New App Store Design

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With the news that Apple’s redesigned the App Store, we have started receiving questions about A/B experiments in a new design in SplitMetrics.

We can clearly see that app development companies are concerned about how the App Store redesign will influence their rankings and conversions.

There’s no wonder as the redesign not only impacts a number of characters in the title but switches the whole focus from the developers’ vision to the product side. For instance, each in-app purchase can be presented in a form of a card with a title, icon, description and a price. Will this feature influence conversions? Heck yes, it will!

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10 App Store Screenshots Optimization Tactics Used by Popular Apps

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This guest post was created by Josh Kocaurek, a founder of  Appsposure – a marketing agency specializing in mobile marketing and app store optimization. Josh helps app development companies get more organic users and increase conversions in their user acquisition funnel.

There are tons of strategies to market an app for sure. Nevertheless, perfecting your app store screenshots should hold highest positions on your priority list once you proceed with App Store Optimization.

Just like people judge a book by its cover, people will also judge an app by its app store screenshots. In fact, screenshots design improvements tend to increase an app conversion rate by 18% on the average. Yet, many publishers wonder what great app screenshots actually look like.

When it comes to design related affairs on the app store page, it’s usually difficult to put core principles into words without seeing real examples. That’s why in this post I’ll deconstruct 10 unique app store screenshots and identify what makes them great.
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Why the App Store and App Analytics Tools Show Different Data

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Apple introduced Search Ads less than a year ago but this ads type has already proven its validity and efficiency. This is not particularly surprising as over 65% of App Store mobile installs come from users’ search queries.

Hardly any marketer neglects mobile application analytics when it comes to measuring the performance of user acquisition channels. Attribution Partners’ reports provide vital mobile app data analytics which assists in ads campaign evaluation and refining of Search Ads activities game plan.

Nevertheless, almost every publisher is doomed to encounter the discrepancy between App Store data and reports of third-party mobile apps analytics tools. There’s no need to accuse such attribution partners of negligence and fraud right off. The truth is, various reasons beyond our control may stand behind such varying datum.
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How to Work With App Store Reviews (Yes, Negative Too)

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Apple finally green-lighted developers responding to users reviews and rating scores on the App Store with iOS 10.3 emergence. It deleted halts and streamlined the process of responding to iOS customers feedback.

Apple also introduced new API which allows iPad and iPhone users leave Apple App Store reviews and rating score without being redirected to the Store app. Furthermore, it limited the annual number of review and rating scores requests to three per app. This will appease customers who are sick and tired of being interrupted by constant iOS App Store review begging.
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