Uncover Growth Opportunities with Our New AI Bid Optimization and Bid Simulator

Our internal research, based on data from customers using SplitMetrics Acquire to run Apple Search Ads, reveals that less than 10% of keywords receive consistent attention in their campaigns. This suggests that growth experts often concentrate efforts on a select group of keywords they view as high-impact. While this approach makes efficient use of resources, it may also leave room to uncover further growth potential across a broader range of keywords. SplitMetrics is here to help maximize every opportunity, even among those keywords that receive less focus.

To support your growth efforts, we’ve developed and integrated powerful new features into SplitMetrics Acquire – AI Bid Optimization and AI Bid Simulator. With these tools, you can uncover untapped potential within your keyword portfolio and seamlessly manage a wider array of keywords. Our AI-driven solutions help you manage a larger portion of keywords without added complexity, maximizing your campaigns’ impact.

How Does AI Bid Optimization Transform Your Bidding Strategies?

AI Bid Optimization is designed to maximize conversions while maintaining your target cost-per-action (CPA), all without manual adjustments. Powered by SplitMetrics AI, this feature follows a goal-oriented strategy that automates bid management at the campaign level.

This holistic approach evaluates the entire performance of your keyword portfolio, automatically adjusting bids to meet your campaign’s target KPIs. It represents a significant shift from traditional bid management, where the focus is often limited to less than 10% of keywords.

Now, with AI Bid Optimization, the entire keyword portfolio is managed dynamically and strategically. Here’s how it works:

• Predictive Modeling: The algorithm uses data from Apple Search Ads, MMPs, and your historical performance to forecast how each keyword will perform.
• Real-Time Adjustments: The AI continuously recalibrates bids, ensuring alignment with your CPA goals.
• Frequent Updates: While manual bidding may result in adjustments 1.25 times per month and automatic methods around 8 times per month, AI Bid Optimization updates bids approximately 14 times per month—factoring in up to 10 simulations per keyword to optimize performance.

As part of a pilot program, some of our customers have already tested AI Bid Optimization and experienced impressive results.

With this feature, you’re no longer restricted to managing just a small portion of your keywords. The AI-driven system handles large-scale campaigns with precision, optimizing your budget to drive conversions across your entire keyword portfolio.

Key Benefits:

• Holistic Campaign Management: AI optimizes bids for your entire keyword set, focusing on overall campaign success, not just isolated keywords.
• Data-Driven Precision: By analyzing extensive datasets, the AI makes accurate predictions about each keyword’s potential performance.
• Time Efficiency: AI handles bid adjustments, freeing you to focus on strategic initiatives rather than manual bid management.

AI Bid Optimization has been successfully implemented since May 1st, ensuring CPA targets are met despite changing conditions in the tCPA during the inspection period.

Forecast Your Keyword Performance with AI Bid Simulator

In addition to AI Bid Optimization, we’ve introduced the AI Bid Simulator in SplitMetrics Acquire. This feature enables you to forecast keyword performance (conversion cost and volume) based on various Cost-Per-Tap (CPT) bids, allowing you to make data-driven decisions that maximize ad spend efficiency.

We developed the AI Bid Simulator to address several pain points that mobile marketers frequently encounter:

• Uncertainty in Bid Adjustments: Marketers often struggle with uncertainty around the impact of bid changes. The AI Bid Simulator eliminates this guesswork, providing reliable predictions of potential outcomes.
• Inefficient Budget Spending: Wasting budget on ineffective bids is a common concern. The AI Bid Simulator helps prevent this by allowing you to simulate bid changes and make adjustments based on predicted conversion volume and costs.
• Difficulty Scaling Campaigns: Scaling campaigns efficiently can be a challenge for growth marketers. The AI Bid Simulator identifies cost-effective bids that help you scale campaigns while improving results.

Key Capabilities of AI Bid Simulator:

• Accurate Predictions: The tool analyzes historical data to simulate how different CPT bids impact CPA, conversions, and spend.
• Multiple Scenario Forecasting: Run various simulations to determine the optimal CPT bid for maximizing performance and controlling costs.
• Real-Time Market Insights: Receive daily updates and projections to stay informed about the shifting competitive landscape.

Discover how your keywords will perform at different bid values. Based on historical data and simulations, the AI Bid Simulator forecasts daily performance for each bid, detailing potential spend, conversion volume, and CPA. This comprehensive analysis provides clarity on how adjustments will influence key campaign metrics.

Best Practices for Using AI Bid Simulator

• Run Multiple Scenarios: Don’t settle for just one simulation. Test various CPT bids to find the sweet spot where you maximize conversions at the lowest cost.
• Review Data Daily: The ad landscape changes rapidly. Use the AI Bid Simulator’s daily insights to adjust your strategy based on the latest data.

The Bid Simulator is a powerful, AI-driven tool that enables you to optimize your Apple Search Ads campaigns with precision. Whether scaling your efforts or fine-tuning your strategy, the AI Bid Simulator provides a competitive edge.

Request a demo today to experience the full power of AI Bid Optimization and the AI Bid Simulator. Discover how these advanced tools can streamline your bidding strategy, enhance campaign performance, and drive sustainable growth.