Automate Keyword Discovery with Keyword Expansion Strategies in SplitMetrics Acquire

Many high-potential keywords never make it into campaigns. They’re hidden in competitor sets, phrased differently than expected, or too time-consuming to evaluate at scale. Finding them takes time, and time is often the one thing you don’t have enough of.

That’s why we built Keyword Expansion Strategies: to help you automatically discover what’s missing, understand what’s worth adding, and deploy new keywords with clarity and control — all without slowing down your workflow.

This new feature in SplitMetrics Acquire uses competitor and market data to find relevant keywords you’re not bidding on — and adds them to your Apple Ads campaigns with the right structure, bids, and tracking.

No magic, just a smarter way to grow with the keywords that matter.

How Keyword Expansion Strategies Work

Keyword Expansion Strategies look at your competitors, find what you’re missing, and put high-potential keywords into your campaigns. All in a few clicks. You choose a campaign, a market, and a few competitors. The system does the rest:

1. Finds gaps between your keywords and your competitors’ visibility.
2. Expands your keyword set with typos, translations, long-tail terms, and variations.
3. Scores each keyword using real and fresh market data and performance signals.
4. Deploys the top ones into new ad groups with competitive bid values.
5. Labels everything so you can track what’s new, where it came from and scale them with automation.

A Quiet Win for Performance

Say you’re running campaigns for a mindfulness app. You cover the basics — “meditation,” “stress relief,” maybe a few brand terms. But your competitors also show up for queries like “white noise sleep,” “evening anxiety,” and app name typos that still pull strong intent.

This feature finds those gaps for you. It surfaces overlooked, high-performing keywords and feeds them directly into your campaign flow. 

Why It Matters to You

Even with a solid structure, you’re often stuck reacting — stretching discovery campaigns or scrambling to keep up.

With Keyword Expansion Strategies, you get a system that delivers high-potential keywords, already sorted by relevance, efficiency, and traffic value:

• You discover new competitors’ on local markets  as part of your regular workflow — no extra research required.
• You capture traffic your competitors already benefit from.
• You reach new users at a quicker pace.
• You keep your campaigns lean, clear, and effective.
• You get more results with less effort.

How to Start Using Keyword Expansion Strategies

You’ll find Keyword Expansion Strategies in the Optimization Hub tab. Currently, it’s available to all full-access users. 

Whether you run a few clear campaign types or manage more complex setups — you can apply Keyword Expansion Strategies without changing the way you work. Use them in new or existing campaigns, evaluate results, and make changes as needed. It’s flexible, and built to grow with your account.

Grow faster, scale Apple Ads with new keywords effortlessly. Explore Keyword Expansion Strategies in SplitMetrics Acquire.