Mobile A/B Testing for App Idea Validation: Tips by SplitMetrics & Phiture

During our webinar dedicated to the best practices in mobile A/B testing, we have spoken to Maggie Ngai, ASO Expert from Phiture, and discussed how mobile publishers can benefit from validating app ideas with the help of app store A/B testing and pretotyping.

Watch the webinar recording to find out:

  • New concept in terms of product idea validation – pretotyping
  • What app pretotype is
  • How mobile publishers use app store A/B testing together with pretotyping
  • Major approaches to app store A/B testing
  • How to validate app ideas, concepts, features, mobile game settings with pretotyping & mobile A/B testing
  • Localization testing as a way to improve the conversion rate
  • 7 biggest mistakes in app store A/B testing

and even more!

Here is a link to the webinar presentation.

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Lina Danilchik
Lina Danilchik
Content Marketing Lead & App Growth Evangelist at SplitMetrics
Lina is Content Marketing Lead at SplitMetrics. She provides mobile marketers with best practices and tips on app growth, ASO, user acquisition and Apple Search Ads. Lina is also the host of App Growth Talks.
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