During our webinar dedicated to the best practices in mobile A/B testing, we have spoken to Maggie Ngai, ASO Expert from Phiture, and discussed how mobile publishers can benefit from validating app ideas with the help of app store A/B testing and pretotyping.
Watch the webinar recording to find out:
- New concept in terms of product idea validation – pretotyping
- What app pretotype is
- How mobile publishers use app store A/B testing together with pretotyping
- Major approaches to app store A/B testing
- How to validate app ideas, concepts, features, mobile game settings with pretotyping & mobile A/B testing
- Localization testing as a way to improve the conversion rate
- 7 biggest mistakes in app store A/B testing
and even more!
Here is a link to the webinar presentation.