Today, mobile devices are the primary aspect of digital media success. They transform market opportunities, business models, and operating models at an enhanced rate. Hence, when implemented significantly, can help revolutionize your business plan of action.
This article is a result of a cooperation between SplitMetrics and FinancesOnline, a platform for SaaS / B2B software and financial products reviews. Taking from both of our backgrounds in finances, SaaS / B2B software and mobile app marketing, we bring you this list of trends to look out for in 2023.
As a result, here’s a list of the top 16 mobile trends 2023 that we believe all app developers, publishers and marketers should be aware of.
Main trends in mobile for 2023
Feel free to jump right ahead to the one most interesting to you:
The June 2022 Ericsson Mobility Report shows that around 580 million mobile consumers chose 5G subscriptions by the end of 2021. In 2022, the number is expected to hit 1 billion, which by 2027 will be 4.4 billion.
5G global adoption renders many benefits over 4G. It delivers faster connectivity, the latency of less than one millisecond, better user experience, and functionality. Additionally, 5G service providers provide more data and improved services.
Future mobile app development technologies also include virtual reality, IoT-enabled healthcare, connected vehicles and homes, e-commerce, and wearables. Thus, there’s high scope for 5G in the future of mobile communications.
With the adoption of 5G, businesses can perform complex tasks quickly, without much interruption. Faster internet connectivity also provides exponential growth opportunities for businesses.
2. Progressive Web Apps
Progressive Web Apps (PWA), also referred to as Hybrid apps, are utilized to build web technologies that are on track to become mobile app future trends. They are employed to provide the users with experience equivalent to native apps.
They are cost-effective, cheaper to build and operate offline. Likewise, they are linkable (and shareable). These apps can be optimized for search engines and don’t even need app marketing to be discovered by the users.
In addition, Progressive Web Apps can boost customer engagement, increase page views, and reduce bounce rates. They require less storage space as compared to other native apps.
For instance, Twitter Lite PWA requires less storage space than the Twitter app for Android devices or iOS. PWAs offer major advantages to businesses, especially SMEs (Small Business Enterprises).
They enhance mobile traffic, reduce the use of device storage, and augment load and installation speed. Hence, increasing the average conversion and engagement for businesses. PWAs will remain a significant trend in 2023 and the coming years.
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Payment apps have been around for a while now and as of now the market is strong and diverse, with great solutions coming from banks, operators and independent service providers contributing to its continuous growth. The list of available solutions is impressive: PayPal, Google Pay, Apple Pay, Samsung Pay, Venmo, Cash App, Zelle… and many more.
Mobile payments are convenient, fast, and, most importantly, safe.
The advancement of technology for better functionality, automation, better safety and privacy features played a key role in shaping our expectations beyond 2022. ReportCrux estimates that by the end of 2027, the market will reach USD 8,724.2 billion, at a CAGR of 34.2%. Pretty impressive, considering that in 2019 it was USD 827.6 billion.
Offline transactions also contributed to this trend. Since the Covid-19 pandemic started, the number of in-person communications has significantly decreased and mobile payments have become a safer option. Proximity transactions with smartphones require no person-to-person contact or exchange of money or coins (touched by others). And, they offer an additional layer of security.
Mobile payments eliminate the need of carrying credit cards or cash. Yes, a smartphone can also be stolen, but sensitive data is protected..
With mobile payments, businesses can expedite transactions, creating a quicker and more user-friendly experience for their customers. Both online & offline.
4. m-Commerce / Mobile Commerce
Mobile commerce was one of the most significant mobile trends in 2022 and will be in 2023. Adhering to the lockdown and social distancing scenario, mobile commerce sales have risen at a surprising rate.
Why surprising? Although smartphones were considered key elements of a user’s journey towards a purchase, the domination of a PC as the tool chosen to finalize it was undisputed. During the Covid-19 pandemic e-commerce exploded in general and m-commerce followed. Mobile payments, better shopping apps and improved mobile web design did the job it seems.
According to Insider Intelligence, mobile commerce value should reach $620 billion in 2024, or 42% of e-commerce. The research agency claims that tablets, despite forming a significantly smaller population of devices, were important to the formation of this trend. So this may be a piece of information that app publishers should keep in mind.
Mobile commerce can be convenient, fast, and secure. Besides, it offers a plethora of benefits for businesses and companies. Developed with an easy-to-use system, businesses can use mobile commerce to conduct transactions efficiently. It provides a broader reach, allowing businesses to target consumers based on their location, the type of device they use, and their service providers.
From smart jewelry (rings, wristbands, watches) to body-mounted sensors and fitness trackers, people use wearables for various purposes. According to Statista, the number of wearables will reach more than 1 billion by the end of 2022. In 2023 the wearables market is set to surpass $54 billion according to Globaldata.
Wearable technology gives us more than just accessories for fun. Smart watches, for instance, are used by many to monitor their health as a fitness tracker.