SplitMetrics Unveils New Tool to Monitor Competitors’ Custom Product Pages
Lina Danilchik
Lina Danilchik 
We are excited to announce that SplitMetrics has developed a cutting-edge CPP Intelligence tool that enables our customers to check their competitors’ custom product pages on the App Store.
With this new feature, mobile developers and marketers can gain valuable insights into how their competitors are presenting their app offerings and features, what design and captions they are utilizing, and how they are engaging users through custom product pages and promotions.
When custom product pages (CPP) were introduced on the App Store, they revolutionized the way developers showcase apps to potential users. With this feature, mobile marketers can create highly personalized and engaging experiences for potential or returning users that highlight the unique features and specific offerings of apps.
You can create up to 35 additional versions of your App Store product page that showcase the versatile functionality of an app, specific features, updates, or promotional offers. With custom product pages, you can build tailored ad variations in Apple Search Ads, reduce bounce rate, increase user engagement and conversion, improve ROAS and ultimately drive business growth.
The advantages of using the CPP intelligence feature by SplitMetrics are monumental. By analyzing their competitors’ custom product pages, mobile publishers can identify best practices, trends, and potential areas of improvement for their own ones.
CPP Intelligence, as a part of SplitMetrics Acquire platform, is designed to enable the leading mobile companies and brands to compare the performance of their custom product pages against the competitors and make informed decisions when enhancing their strategy on the App Store.
We are thrilled to offer this powerful new product to our customers and look forward to seeing the positive impact it will have on their business success.
With just a few clicks, SplitMetrics Acquire users can search by keyword and view a custom product page a competitor utilizes for it. The custom product page creatives are displayed in the same order as they are in the App Store search results.
Source: SplitMetrics Acquire
Source: SplitMetrics Acquire
If you already have a SplitMetrics Acquire account, reach out to your Customer Success Manager for best practices and instructions on how to start taking advantage of the CPP Intelligence solution. In case you don’t have the active account in SplitMetrics Acquire, but want to see the solution in action – request a live demo, and our app growth experts will be happy to help.
