— 18 Feb 2020

SearchAdsHQ Releases Course and Exam on Apple Search Ads

Lina Danilchik

We did it. We put our expertise, lessons learned and effort into creating a first of its kind comprehensive Apple Search Ads Course & Exam for mobile marketers and user acquisition managers.

Since the beginning, we have been writing educational materials that go beyond the scope of what is related to our products. We have always strived to enable mobile publishers to gain the best results on the app stores, and shared with them everything that could help: from technical requirements to findings generated from our own experience.

With the advent of Apple Search Ads and SearchAdsHQ, our tool for Apple Search Ads optimization and automated management, we learned that our clients were looking for efficient strategies in Apple Search Ads and found no resources on this user acquisition channel that would answer all their questions.

Then we rolled out a unique Apple Search Ads Course designed to help mobile publishers make the most of Apple Search Ads, provide them with best practices, step-by-step guides, and actionable tips.

Building on years of hands-on experience managing and optimizing Apple Search Ads for hundreds of prominent mobile brands, we did our best to create the most comprehensive educational piece that would fit the needs of both beginners and advanced experts in Apple Search Ads. 

The course is absolutely free and provides mobile marketers and user acquisition managers with insights on:

  • how to lay the groundwork: build scalable account structure
  • how to constantly find new keywords through discovery campaigns
  • effective strategies for improving key metrics & performance optimization
  • ways to save a lot of time by automating campaigns. 

Thomas Petit, a Mobile Growth Expert, noted,

This course by SearchAdsHQ is among the best resources on Apple Search Ads and I found myself sharing it to many mobile app developers to get them up to speed on the channel.

And here is what Michael Shubin, an expert and consultant on Apple Search Ads, thinks of this Apple Search Ads Course:

Now as the final unit – Lesson 9 is live, we are excited to roll out the SearchAdsHQ Professional Exam for Search Ads.

SearchAdsHQ Professional Exam for Search Ads

To help you consolidate the knowledge gained in our Apple Search Ads Course, or check your level of proficiency in this user acquisition channel, we designed a SearchAdsHQ Professional Exam for Search Ads

To date, this is the most all-embracing Exam on Apple Search Ads that covers essentially all Apple Search Ads-related aspects.

Challenge yourself: take the Exam and check your knowledge in:

  • building a scalable Apple Search Ads account structure
  • keyword management
  • tracking and meeting KPIs
  • optimizing ROI
  • dealing with data discrepancies
  • automating  campaigns.

SearchAdsHQ Professional Exam includes 100 questions (many of them are multiple-choice) and takes 120 minutes to complete.

Bonus: if you successfully pass the Exam (and we believe you will), you will get a personalized certificate from Apple Search Ads Partner – SearchAdsHQ, proving your knowledge of Apple Search Ads

By the way, taking this SearchAdsHQ Professional Exam for Search Ads and getting a certificate is also absolutely free. Go ahead!

The Complete Apple Search Ads Course & Exam
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Lina Danilchik
Lina Danilchik
Content Marketing Lead & App Growth Evangelist at SplitMetrics
Lina is Content Marketing Lead at SplitMetrics. She provides mobile marketers with best practices and tips on app growth, ASO, user acquisition and Apple Search Ads. Lina is also the host of App Growth Talks.
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