Success Story: Flowkey and SearchAdsHQ

Name: Success Story: Flowkey and SearchAdsHQ
Uploaded: 2020-09-01T19:18:00+03:00
Duration: 29 min

Search Ads — 1 Sep 2020 — Maryna Dorash

29 min watch

Within one year Flowkey were able to scale significantly:

Spend increased for about 70% and ROAS doubled.
New downloads increased for about 80% and custom conversions for about 200%.
Also the share of new downloads in their new markets (JP, TW, KR, HK) increased dramatically
+900%.

Watch our webinar with Sirid Krüger, marketing manager at Flowkey – multi-platform piano learning app – to find out how they did it.

As referenced at 23:35 here are links to the report about the impact of COVID-19 on Apple Search Ads (Q1-Q2 2020)
Here’s the presentation featured in the video

User acquisition app marketing Search Ads Mobile advertising SearchAdsHQ Apple App Store App Store Mobile marketing

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Maryna Dorash

Marketing Manager at SplitMetrics

Full-stack digital marketing specialist with a focus on driving growth through marketing analytics insights, marketing automation and paid user acquisition. Passionate about app marketing and mobile growth.

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