Apple Search Ads Keywords Performance: Impressions, TTR, CVR, CPT & CPA by Match Type

Apple Search Ads keywords performance 2019

More and more app marketers are using Apple Search Ads as a prime mobile user acquisition channel.

When you promote iOS apps via this network, you enter the most common app discovery place – App Store search: as per Apple, 70% of App Store visitors use search to look for apps, and this ​search generates ​65% of all app installs. It makes sense to compete for the blue-colored ad spot, isn’t it?

Another advantage of Apple Search Ads is its impressive average conversion rate of around 50%​. Additionally, iOS app publishers who use this user acquisition channel get access to high-quality users willing to download and subsequently interact with the app.   
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ASO checklist

Improve your ASO with the World's Most Ultimatest App Store Optimization Guide!

SearchAdsHQ Update: How to Manage Apple Search Ads Storefronts

Apple Search Ads Storefronts management

The App Store ads support 59 Apple Search Ads storefronts after the latest update. The enhancement of available countries and regions doesn’t only mean wider coverage and more options. It also calls for smarter management approaches for Apple Search Ads.

SearchAdsHQ streamlines work with various Apple Search Ads storefronts thanks to the latest update. Now you can create campaigns with multiple countries and regions, make storefront edits to the existing campaigns, duplicate campaigns to different regions, create rules and filter data based on storefront parameter.
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How to Start with Apple Search Ads: Use Cases, Account Settings, Keywords

Apple Search Ads basic facts

First presented in October 2016, Apple Search Ads offers mobile publishers a chance to hold the top spot in the App Store search results. Apple claims that the average conversion rate of this app advertising channel is about 50%.

At a glance, this ad network seems like a go-to solution for anyone with an iOS app to promote. Nevertheless, even after a couple of years on the market, Apple Search Ads is a strange beast for many. That’s why we decided to compile everything you need to know about the App Store ads prior to setting up your first campaign.
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Case Study: Verv Reinforces Apple Search Ads Statistics with Post-Install Events

Apple Search Ads case study

Apple Search Ads can still be considered a relatively new ad platform but it has already established itself as one of the best user acquisition solutions for iOS app publishers. However, taming a new ad channel is never easy.

Laura Burankova, Senior ASO Manager at Verv, shares their experience of mastering the App Store ads with help of SearchAdsHQ.
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ASO Starter Pack: App Store Optimization, Mobile A/B Testing and Apple Search Ads

App Store optimization with SplitMetrics

If you’re new to the SplitMetrics blog, check out this post to equip yourself with insights into App Store Optimization (ASO), deep understanding of mobile A/B testing and the most efficient hacks to empowering your Apple Search Ads.
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Keyword Expansion in Apple Search Ads: Scale your Profitability

Keyword expansion method in Search Ads

Keyword expansion is a technique used to add new keywords to your current Apple Search Ads list of keywords. If done right, it helps drive traffic and find new users. Read on to learn the ins and outs of keyword expansion and how to perform it properly.
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Google Play App Description: Tips and Tricks for the Best Conversions

SplitMetrics Google Play description tips

Are you looking to create a description for your new Android app that will help you to achieve maximum conversions? Searching for the best practices of Google Play app description is a good idea.

The truth is even the best app in the world won’t be successful if it’s not marketed properly. Besides, with 3.8 million apps in Google Play Store, competition is fierce in every category, so standing out from the crowd is simply essential.

Since the description of your Google Play app is one of the most important aspects of app store optimization (ASO), we’re going to take a smart approach and give you all the tips you need to capture a potential user’s attention.
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10 SearchAdsHQ Filters for Apple Search Ads Optimization

Apple Search Ads filters

Filters are an efficient method of Apple Search Ads optimization. They are basic, yet powerful, as they can provide revealing insights and help identify areas for improvement. This is particularly relevant to large ad accounts with thousands of keywords, where it is so easy to miss important things.

Let’s discover what they look like and how to optimize Apple Search Ads by using them in our platform. The good news is that if you have experience with Google Ads, you’ll probably find some things familiar.
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SearchAdsHQ Launches Extension for Checking App Store Keywords Popularity

App Store keywords popularity checker

Over the last few months, Apple Search Ads made a huge leap forward with Creative Sets introduction and significant storefronts extension. Ads in the App Store have already passed the stage of being effective yet optional user acquisition channel turning into an essential ingredient of any successful marketing strategy.

Taking into consideration that wise keywords choice predetermines the efficiency of your Apple Search Ads activity,  App Store keywords popularity should come into your sharp focus. To streamline keywords related decision-making, we are happy and proud to introduce our brand new Google Chrome extension ‘Apple Search Ads Keyword Popularity Checker’.
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App Store Search Benchmarks and Tips on Improving Ranking

SplitMetrics App Store search benchmarks

It’s no secret that if you want to hit organic traffic jackpot, you should pay closer attention to optimization of your app listing in the App Store Search. Indeed, Apple claims that 65% of App Store downloads come from search queries. Ignoring this fact is an act of folly which may cost your app thousands of lost users.

To fend off organic traffic losses, we collected the most important App Store Search benchmarks and tips on improving your ranking in this post.
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