SplitMetrics Latest Update: Advanced Video Analytics for App Preview A/B Tests

SplitMetrics app preview A/B tests

Video content is conquering the world. According to Hubspot, 90% of users state that product videos facilitate the decision-making process. However, when it comes to app previews in the App Store, one shouldn’t rush to pack their product pages with three 30-second long videos.

There are a lot of cases when a clumsy app preview doomed app’s conversion giving the impression that the publisher doesn’t really care. Nevertheless, smart app previews work their video magic and boost downloads. According to our study, optimization of video previews triggers the average conversion increase of around 16%.

A/B testing is one of the best ways to reduce the risk factor of app previews. To take your video experiments to the next level making them even more impactful, the SplitMetrics team prepared brand new advanced analytics for app previews in the App Store.
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10 Insights into Creating Pitch-Perfect App Preview for Apple App Store

app preview optimization with SplitMetrics and Apptamin

Video app preview is considered a dark horse of store product pages. Some publishers are in the mistaken belief that uploading any video will favor conversion rate growth. The truth is app previews can skyrocket your conversion as well as drive potential users away.

It shouldn’t come as a surprise that video quality is a major game changer when it comes to the efficiency of app previews. However, different types of video previews work for different kind of apps.

How to reduce a gambling factor of placing app preview on your store product page? A/B testing is the answer. Optimize your video assets properly, make sure they are able to boost conversions and only then update your App Store page.

SplitMetrics and Apptamin, the agency for app videos, prepared the list of insights based on the experiments launched within our A/B testing platform and Apptamin’s experience of creating app previews. These tips can help you get bearings and nail a perfect video preview for your product page.
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