Case Study: Zimad Gets 36% Conversion Uplift by Optimizing Screenshots for Japan

People prefer visual content over text. Applying this trend to app store optimization, it becomes crystal clear that publishers should pay close attention to such product page elements as screenshots, icons, etc. After all, screenshots take a great proportion of app’s store page and get the the best part of users’ attention.

Yet, how to turn your visuals into a converting machine?

The internet offers loads of information on how you should design your icons and screenshots, but constant experiments of our clients prove that every game and app is individual.

Sure, there are some common app store screenshots patterns that you can use, but it’s important to keep in mind that every target audience will react on them in a different way, maybe even in opposite. Especially, when it comes to designing screenshots for new regions.

That’s why it’s essential to make optimization for different markets an integral element of your ASO strategy.

Valeria who leads app store optimization in Zimad shares their case study on using app A/B testing for optimization of their app product pages for the Japanese culture. 
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Question: How to Choose a Mobile App Marketing Agency?

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Wondering how best to choose a mobile app marketing agency?

Want to know what services app marketing agencies usually offer?

We’ve talked to Gabe Kwakyi, a founder of the mobile app marketing agency Incipia, to find out when it’s a right time to outsource app marketing to an agency, how agencies do mobile marketing and what they do to avoid miscommunication with clients.

Make sure you’ve read Gabe’s interview before signing the agency on.

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Key App Store Optimization Techniques: How to Get Profitable Users Cheaply

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Many quality apps fail to gain traction, trigger downloads, and generate returns in rapidly changing app store environment. Anthony Hurtado realized it thanks to his experience in leading BizDev for Latin America’s largest mobile gaming company and launching a mobile ad network.

So, he decided to help app publishers get the right app store users and convert more downloads to dollars via Mobile Yield Strategies. We managed to talk to Anthony about app store optimization (ASO) and mobile marketing tips.

SplitMetrics: Hi Anthony, thanks for your time. It is always great to have an ASO expert sharing his insights. Let’s start with a warm-up question – What is ASO?

Anthony Hurtado: ASO is any organic and non-paid effort that leads to app downloads and higher ranking in app stores.
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