Get the recoding of the live App Growth Panel, where seasoned UA & ASO practitioners from Freeletics, Hily, and SplitMetrics discussed ways to maximize the effectiveness of custom product pages and drive better conversions.
Learn how industry leaders approach custom product pages hypothesis mining, audience segmentation, and design the development process.
Explore how to run experiments, analyze results, and iterate on your designs to boost the effectiveness of your custom product pages.
Discover top-notch software solutions that stand behind well-thought-out and data-backed custom product page strategies.
Anton is a Berlin-based marketer, currently working as a Senior ASO & Apple Search Ads manager at Freeletics. Prior to that he spent 3 years in Phiture, managing ASO for developers of all sizes, from S&P 500 companies to startups. Earlier in his career he worked as a Head of Marketing in SplitMetrics.
Maryna Orobets is an ASA manager at Hily, a dating app with over 26M users. Relying on 9 years of marketing experience, Maryna is among innovative ASA specialists who successfully adopted Custom Product Pages in their campaigns.
Alexandra Barkar is an ASO manager at Hily dating app. Last year, she introduced Custom Product Pages for diverse audience segments in ASA, TikTok, Snapchat, Facebook, achieving 50% higher conversion rates and improving target sales metrics.
Anna is a skilled Customer Success Manager, specializing in serving both SMB and enterprise clients at SplitMetrics Agency. Her primary responsibilities revolve around optimizing app growth strategies and fostering seamless collaborations between clients and the Agency’s UA, ASO, and Design teams. Within her diverse client portfolio, Anna assists app developers at various stages, ranging from those entering the market (pre-launch stage) to those in the early growth phase (testing) and major market players aiming for significant scaling.
Diana is a multilingual professional with 8+ years of experience in client and partner-oriented roles, helping global companies grow revenue through reliable IT and SaaS solutions. Passionate about data, information, and blockchain technologies, Diana is committed to driving customer success and establishing cross-cultural communication for impactful results. At SplitMetrics, she helps mobile-first businesses unlock new levels of app growth.