Cohort

Clusters of consumers that have factors shared between them over a specific period of time, defining a group, or a market segment. Cohort analysis helps mobile publishers to get a deeper understanding of the app performance and engagement, define user patterns, get insights, make predictions and plan out the marketing budget more efficiently. SplitMetrics Acquire platform provides the cohort metrics on day 1, 3, 7, and 30 to monitor dynamic and reveal segments that bring more revenue.