In the world of advertising, the term “ad unit” refers to a specific type of advertising space or placement. It is a standardized measure of ad inventory, which is used by advertisers, publishers, and ad networks to determine the cost and placement of ads.
Types of Ad Units
- Display Ads: These are static or animated image-based ads that appear on a website or app. They can be placed in different locations on the page, such as the header, footer, sidebar, or within the content.
- Video Ads: These are ads that play before, during, or after a video content on a website or app. They can be in-stream or out-stream, depending on their placement.
- Native Ads: These are ads that match the look and feel of the content they appear alongside. They are often integrated into the content of a website or app, making them less disruptive to the user experience.
- Audio Ads: These are ads that play before, during, or after an audio content, such as music or podcasts. They can be streamed or downloaded.
Ad Unit Sizes
Ad units come in different sizes, which are measured in pixels. The most common ad unit sizes for display ads are:
- 300×250 (Medium Rectangle)
- 728×90 (Leaderboard)
- 160×600 (Wide Skyscraper)
- 320×50 (Mobile Banner)
For video ads, the most common ad unit size is 300×250, while for audio ads, it is 30 seconds.
Ad Unit Placement
Ad unit placement refers to where the ad is located on a website or app. The placement of an ad can have a significant impact on its performance and visibility. Some common ad unit placements are:
- Above the fold: This refers to the portion of a webpage that is visible without scrolling. Ads placed above the fold are generally more visible to users and have higher click-through rates.
- Below the fold: This refers to the portion of a webpage that is only visible after scrolling. Ads placed below the fold may have lower visibility, but can still be effective if they are relevant and engaging.
- In-text: These are ads that appear within the content of an article or webpage. They are often contextual and relevant to the content, making them more engaging to users.