Experts’ Take on ASO and App Growth Strategy

2021 has already started, and the IDFA deprecation will be enforced soon. Also, the coronavirus pandemiс has left a mark on everything, including the mobile apps and games market.

To help you adjust to all these big changes and stay on top of effective strategies, channels and tips, we introduce the AppGrowth Panel on the topic ASO Strategy for 2021. Unlocking App Growth with prominent experts on mobile marketing and growth – Thomas Kriebernegg, Peter Fodor and Daniel Peris Molina. Watch the video to get expert advice, eye-opening insights and actionable recommendations.


Daniel Peris Molina, startup enthusiast, entrepreneur, CEO and co-founder of TheTool (recently acquired by App Radar) and PickASO, an app marketing agency based in Barcelona.

Thomas Kriebernegg, app marketing expert and CEO at App Radar – an ASO Tool that helps app developers and marketers to increase their visibility within the app stores. 

Peter Fodor, prominent expert on mobile marketing and growth, founder & CEO at AppAgent, mobile marketing agency based in Prague.

Lina Danilchik, Marketing Manager and the App Growth Talks Host at SplitMetrics & SearchAdsHQ.

Here are the topics covered and the timecodes:

06:39 Changed in ASO: what to pay attention to in 2021

12:43 Which ASO tips for apps and mobile games will be effective

19:58 Why brand awareness is equally important for big and mid-size/small companies

27:42 Role of creatives for the whole mobile growth strategy in 2021

35:35 Text captions on screenshots and other visuals – to add or not to add

41:00 Tips for creatives that work for increasing CTR

46:10 Mobile A/B testing: what to test + tips

55:16 Portrait vs. landscape screenshots

57:25 The importance of poster frames for the autoplay

1:00:00 Are app store optimization and user acquisition inseparable in 2021? + Apple Search Ads as a way to streamline your organic ASO strategy

1:06:45 Alternative channels to grow your mobile game or app

1:08:50 Major mobile trends that will shape the industry in the near future + Which strategies to use to fit in those trends and accelerate app growth

1:12:55 “Affordable” app promotion & user acquisition channels for beginners

1:15:45 Ways to organically brand an app or game

1:17:35 Apple App Store Search & Google Search

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Lina Danilchik
Lina Danilchik
Content Marketing Lead & App Growth Evangelist at SplitMetrics
Lina is Content Marketing Lead at SplitMetrics. She provides mobile marketers with best practices and tips on app growth, ASO, user acquisition and Apple Search Ads. Lina is also the host of App Growth Talks.
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