Driving Growth with Apple Search Ads: Latest Market Insights, Benchmarks & Trends

In the competitive world of mobile apps, finding an effective user acquisition channel is key to success. And with Apple Search Ads, you have just that. After all, where else can you find an advertising platform that has an average conversion rate of 60%

To maximize the success of your campaigns here, make sure to monitor Apple Search Ads benchmarks. Following the mission to keep you informed, we at SplitMetrics regularly compile special Apple Search Ads Benchmarks Reports. 

Cover of Apple Search Ads Search Results Benchmarks report, on a square background

Our latest report offers a comprehensive analysis of the average CPT, CPA, TTR, and CR for search results campaigns on the platform. It breaks down this data not only by overall performance, but also by categories and markets, so that you can gain a granular understanding of how your campaigns are performing across different segments. With this level of detail at your fingertips, you’ll be able to optimize your Apple Search Ads campaigns like never before.

Download the latest Apple Search Ads Search Results Benchmarks Report

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Driving Growth with Apple Search Ads: Latest Market Insights, Benchmarks & Trends

This report will help you stay ahead of the game. How so? Watch our recent webinar “Driving Growth with Apple Search Ads: Latest Market Insights, Benchmarks & Trends” headlined by SplitMetrics’ Olga Noha and Lina Danilchik. 

Our experts here present the latest market insights extracted from the brand new Apple Search Ads Search Results Benchmarks Report and explain in full detail all the trends across different app categories and regions.

Driving Growth with Apple Search Ads: Latest Market Insights, Benchmarks & Trends

To define the benchmarks, we leverage anonymized data of mobile companies running their Apple Search Ads campaigns via SplitMetrics Acquire platform. Of course, we exclude data of companies that opted out of this. For Search results campaigns run in July — December 2022 (H2 2022), we analyzed 4.5M keywords, 1.2B impressions, 109M taps, 71.7M downloads, 15 categories, 61 countries.

Olga Noha, Chief Marketing Officer at SplitMetrics

And, naturally, our teammates answered all the questions coming from the audience. 

Topics We Covered

  • The importance of keeping an eye on Apple Search Ads benchmarks for your user acquisition strategy.
  • What SplitMetrics’ Benchmarks Report is about and how it can help you navigate the changes in the key metrics.
  • What some of the key metrics that advertisers should pay attention to when analyzing their performance in Apple Search Ads are.
  • What  the average TTR, CR, CPT, and CPA are according to the report.
  • Which categories headed the list in terms of these performance indicators.
  • The situation across different markets and regions.
  • The best practices and tips for optimizing Apple Search Ads campaigns. 


Olga Noha, Chief Marketing Officer at SplitMetrics. Olga has over 17 years of experience in building and scaling B2B marketing functions for global tech companies to help them grow faster. Olga is genuinely fascinated by people and psychology and loves marketing because it’s all about people.

Lina Danilchik, Marketing & Communications Lead at SplitMetrics. Lina has more than 10 years of digital marketing experience within B2B SaaS solutions. She provides mobile marketers with best practices and tips on app growth, ASO, user acquisition and Apple Search Ads.

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Anastasiya Starovoytova
Anastasiya Starovoytova
Content Manager
Anastasiya is Content Manager at SplitMetrics. She lives and breathes writing and has a real feeling for app marketing and mobile growth.
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