The first AI Agent for Apple Ads is here! Access is limited.
Introducing Display Intelligence: Your Competitive View Into Apple Ads Display
Anastasiya Starovoytova
Anastasiya Starovoytova 
It’s hard to know where your competitors are showing up. You might be running campaigns, but without visibility into who else is in high-impact placements like the Today tab ads or Search tab ads, it’s difficult to assess how well you’re positioned — or what you’re missing.
Display Intelligence in SplitMetrics Acquire helps identify trends in app visibility across Today tab and Search tab ads, offering a clearer view of the competitive landscape across multiple markets.
These insights help you plan with more accuracy and prioritise the placements that actually matter. How so? Take a look at what Display Intelligence shows you — it’s all right there.
Display Intelligence gives you data on Share of Voice (SOV) by app, market, and placement over the last 30 days. You can:
The module is fully integrated with App Intelligence and Campaign Launcher, so the insights you gather here can directly support your planning and launch workflows.
Today tab and Search tab ad placements are highly visible and appear early in the user journey.
Knowing which apps are being promoted in these spaces helps you understand where competitors are active and how they’re distributing their display budget. It can also surface new opportunities — placements or regions where your app could gain visibility with less effort or lower cost.
Let’s say you manage a fitness app primarily focused on North America and run Apple Ads campaigns to promote it. Using Display Intelligence, you notice that several competitors have a strong presence in the Today tab ad in the UK and Australia, but there’s little competition in Germany. This could point to a gap in the market — one where your app could gain top-of-store visibility more easily.
You also see that in North America, your app appears in the Search tab ads less often than others in your category. This gives you a clear signal that it’s time to adjust your bids or shift budget to match competitor presence.
What’s more, this feature tracks storefront-level SOV for Apple Ads Display. It’s designed to provide directional and actionable insights into display activity trends across regions and placements.
It also works alongside the rest of your toolkit, so you don’t need to rely on separate sources or assumptions when making decisions about display campaigns.
Display Intelligence is available now in SplitMetrics Acquire right under Market Intelligence.
This release adds a new layer of insight to help you evaluate display strategies with more precision. Whether you’re comparing against top apps or looking for underused placements, Display Intelligence can support your next move. Additionally, check SplitMetrics Acquire App Intelligence module for further details on competitor spend, keywords, and more.
