Join App Growth Week 2025 for free. Learn actionable insights from global leaders in Apple Ads, ASO, and AI-driven growth.
Learn more
    • SplitMetrics Acquire
      SplitMetrics Acquire
      Automate and optimize Apple Ads campaigns at scale
    • SplitMetrics Optimize
      SplitMetrics Optimize
      Run mobile A/B tests, validate hypothesis, launch games and apps
    • App Radar by SplitMetrics
      App Radar by SplitMetrics
      Improve ASO, drive organic installs, elevate app store performance
    • SplitMetrics Intelligence
      SplitMetrics Intelligence
      Unlock 10x marketing efficiency with AI-powered solutions
    Create a free SplitMetrics Acquire account
    Optimize & automate Apple Ads
    SplitMetrics’ Apple Ads Benchmark Dashboard
    Data-driven insights to fuel innovation and growth
  • Pricing
    • Ultimate App Growth Suite
    • App Store Optimization Turnkey
    • Fully-Managed Apple Ads
    Explore all our services
  • Cases
    • About
    • Partners
    • Careers
    • Legal
    • SplitMetrics Acquire
    • SplitMetrics Optimize
    • App Radar by SplitMetrics
SplitMetrics App Growth Blog
  • ASO
  • Apple Ads
  • A/B Testing
  • App Growth
  • CPP
  • Product Updates
  • Search
    Search
Book a Demo Start for Free
    • SplitMetrics Acquire
      SplitMetrics Acquire
      Automate and optimize Apple Ads campaigns at scale
    • SplitMetrics Optimize
      SplitMetrics Optimize
      Run mobile A/B tests, validate hypothesis, launch games and apps
    • App Radar by SplitMetrics
      App Radar by SplitMetrics
      Improve ASO, drive organic installs, elevate app store performance
    • SplitMetrics Intelligence
      SplitMetrics Intelligence
      Unlock 10x marketing efficiency with AI-powered solutions
    Create a free SplitMetrics Acquire account
    Optimize & automate Apple Ads
    SplitMetrics’ Apple Ads Benchmark Dashboard
    Data-driven insights to fuel innovation and growth
  • Pricing
    • Ultimate App Growth Suite
    • App Store Optimization Turnkey
    • Fully-Managed Apple Ads
    Explore all our services
  • Cases
    • About
    • Partners
    • Careers
    • Legal
Book a Demo Start for Free
    • SplitMetrics Acquire
    • SplitMetrics Optimize
    • App Radar by SplitMetrics
Apple Ads  — 29 Oct 2025
How to Run Profitable Apple Ads Category Campaigns 
...at scale, with AI!
Most Popular
  • ASO Top 10 Most Downloaded Games in Google Play Store (July 2025 Update)
    10 Aug 2025
  • ASO App Store Screenshot Sizes, Guidelines and Requirements for iOS Apps (2025 update)
    11 Aug 2025
  • ASO Google Play and App Store Fees: List of Costs That App Owners Pay in 2025
    8 Aug 2025
  • Article
    Apple Ads, Product Updates
    Apple Ads and SearchAdsHQ Latest Updates, October 17
    17 Oct 2017
  • Article
    ASO, Cases
    Zimad Case Study: 36% Conversion Uplift by Optimizing for Japan
    9 Oct 2017
  • Article
    Apple Ads
    Starting Your Apple Ads Account from Scratch. Keyword Planner
    21 Sep 2017
  • Article
    ASO
    How does iOS 11 influence ASO? We've Analyzed 250K Users
    28 Aug 2017
  • Article
    ASO
    App Store’s App Description: Technical and Creative Guidelines
    23 Oct 2025
  • Article
    ASO
    A Guide to ASO KPIs, or How to Measure Your App's Success
    8 Oct 2025
  • Article
    ASO
    App Store Keywords Optimization: How do iOS Apps Win in 2025 and Beyond?
    23 Oct 2025
  • Article
    ASO, Cases
    Pixel Federation Case Study: Pre-Launch A/B testing
    29 Jun 2017
  • Article
    A/B Testing, Product Updates
    SplitMetrics Lets You See How Your Apps Perform in New App Store Design
    15 Jun 2017
  • Article
    Apple Ads, News
    Apple Redesigns the App Store: Here's What You Need to Know
    6 Jun 2017
  • Article
    ASO, Cases
    Mallzee Case Study: Negative A/B Testing Results brings +10% CVR
    1 Jun 2017
  • Article
    ASO
    App Analytics: Everything You Need to Know about Apple's Latest Feature
    12 May 2017
  • App Growth
    Free Starter Plan. Get started now.

    #1 choice for growing businesses.
    Optimize & automate Apple Ads like a pro with SplitMetrics Acquire. Sign up now and ensure your app growth!

    Create free account
  • Get valuable insights in your inbox

    Choose the topic you are interested in and get the latest and most up-to-date news

  • App Growth
    State of AI in Mobile Marketing

    Discover AI’s transformative role in mobile app marketing and learn how this technology is reshaping competitive research, ASO, and user acquisition strategies.

    Learn More
  • Videos
    Interviews, video success stories and more
  • Podcasts
    Listen and learn from the best with our podcasts
  • Downloads
    Download insightful reports, guides and checklists
  • Presentations
    Use & share actionable insights with our presentations
SplitMetrics
Topics
  • ASO
  • Apple Ads
  • A/B Testing
  • App Growth
  • Custom Product Pages
  • Product Updates
Reports and Benchmarks
  • Interactive Benchmark Dashboard
  • Product Page Benchmarks Report
  • Apple Ads Report
  • State of AI in Mobile Marketing
  • ASO Benchmarks 2023
  • ASO Benchmarks 2024
  • Finance Apps Benchmarks
  • Lifestyle Apps Benchmarks
Resources
  • Apple Ads Guide
  • App Growth Lab Academy
  • Keyword Popularity Checker
  • Glossary
Products
  • SplitMetrics Acquire
  • SplitMetrics Optimize
  • SplitMetrics AI
  • App Radar by SplitMetrics
  • SplitMetrics Agency
  • Case Studies
  • Request a Demo
Solutions
  • Apple Ads Automation
  • Apple Ads Insights
  • Game Concept Validation
  • Mobile App Testing
  • Acquisition Optimization
Company
  • About Us
  • Contacts
  • Pricing
  • Careers
  • Partners
  • Security
Apple Ads Partner
  • Terms
  • Privacy
  • GDPR
  • CCPA
Copyright © 2025 SplitMetrics