SplitMetrics Blog • Benchmarks • Case Studies • Product Updates

ASO, Apple Ads, A/B Testing, Industry Benchmarks & Trends, AI — 16 Dec 2025

Shopping Apps 2025 Report: Apple Ads Search Results Campaigns & ASO Benchmarks by SplitMetrics

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Article

ASO

App Store Guidelines Changes and what They Mean for ASO

2 Sep 2016

Article

ASO, Cases

Hobnob Case Study: SplitMetrics Altered our Company’s Trajectory

25 Aug 2016

Article

ASO, Cases

Empire City Casino: 31% Conversion Lift with Screenshots Edit

28 Jul 2016

Article

Apple Ads

Early Apple Ads Experiments Promise Great Performance

7 Jul 2016

Article

Apple Ads, Product Updates

SplitMetrics + Appsflyer Integration is Live

20 Jun 2016

Article

ASO, Cases

MSQRD Case Study: 5 Marketing Hacks Behind for Viral Success

26 May 2016

Article

ASO

iOS App Product Page Localization: How to Use it to Improve ASO

23 Oct 2025

Article

A/B Testing

The Secret to Winning in Search: How To Run Category Split Tests

26 Apr 2016

Article

A/B Testing

How Not to Do Mobile A/B Testing: 7 Fails of Mobile App Marketers

23 Feb 2016

Article

ASO, Cases

SongPop Case Study: Shorter Captions, Bolder Graphics, 10% Better CVR

26 Jan 2016

Article

ASO, Cases

Paper by FiftyThree Case Study: 33% more Installs with New Screenshots

20 Oct 2015

Article

ASO, Cases

Case Study: Double your app downloads just by changing the icon

28 Sep 2015

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