December is, indeed, the most wonderful time of the year — yet this one holds a special place in our hearts. We’re thrilled to announce that our product SplitMetrics Optimize has been declared as the ASO Tool of the Year at the App Growth Awards!
The App Growth Awards are hosted every year as an integral part of App Promotion Summit and aim at highlighting the most innovative products for the mobile marketing industry. This year’s ceremony took place on December 1, 2022 in Berlin, and our team was here to hear the most splendid news that SplitMetrics Optimize had been recognized as “the platform that has provided the best app store optimization solution to its users”.
SplitMetrics Optimize (originally known as SplitMetrics) is an advanced mobile optimization platform for data-driven decision making, validation of ideas, concepts, and features via fully transparent A/B tests for iOS and Android on the product, search and category pages.
As a product, it saw the light in 2015 at the dawn of A/B testing in the fast-moving app marketing world. SplitMetrics’ team developed it with a simple idea in mind: we wanted to provide mobile marketers with an intelligent solution based on a comprehensive approach to app store optimization and concept validation.
With time, our offering expanded to include a number of breakthrough features, such as in-app event testing, Bayesian Intelligence for flexible experiment management, and more. SplitMetrics Optimize is also a pivotal part of our internal research process that helps us regularly provide the mobile industry with ASO benchmarks and mobile trends and establish a special framework for validating ideas.
We’ve always believed that A/B testing a sound, holistic approach to app marketing and building a product that will help mobile publishers understand what makes their future users tick on every stage of the app lifecycle was a must for us. SplitMetrics Optimize delivered on our hopes for it and helped hundreds of apps find their unique groove on the app stores. And I must say we’re extremely proud that this platform is recognized by the App Growth Awards as the best ASO tool in 2022.
And we couldn’t agree more! Getting such an award as the App Growth Awards is an honor, and we will draw inspiration from this recognition to keep up the good work.
Until then, we want to thank every single one of you for your support and trust — as well as remind our team that they are really the best squad SplitMetrics could have asked for.
Stay tuned for more exciting news!