App Packs: When App Store Optimization meets SEO for apps

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This guest post was created by Ekaterina Zolotareva, a marketing manager at TheTool – performance-based app marketing & ASO tool for App Store and Google Play.

How ASO and App Store SEO can make you show up in App Packs

Are you making the most out of the opportunities to increase your app or game’s awareness? Did you know that ASO (App Store Optimization) doesn’t only increase your application visibility in the stores, but also affects the SEO (Search Engine Optimization) of your app store listing in the Google mobile search, and gives your application extra visibility in the App Packs?

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Improve your ASO with the World's Most Ultimatest App Store Optimization Guide!

How to Grow App Organically on the App Store and Google Play

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SplitMetrics got a chance to speak with Steve P. Young, the host of AppMasters podcast and the founder of Pixel Happy. We discussed how developers can craft a perfect product page for their app on the Apple App Store and achieve organic downloads growth.  

SplitMetrics: What are the key factors developers should consider to trigger app downloads growth within their app store optimization activity?

Steve P. Young: App store optimization is tailoring your Apple App Store presence for downloads. Developers should have the right keywords in the app name, description, and your keyword field. App’s icon is to be really engaging and screenshots on your Apple app store page should tell the right story to iPhone users.

One of the biggest mistakes app developers make is not focusing on the Apple App Store presence. Normally, iPhone app developers get all the keywords right, but their icon and screenshots leave much to be desired. It makes sense to start with these two elements optimizing the entire Apple App Store presence. Run a mobile A/B test to understand which layouts trigger app’s conversion growth in the store.
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