What is CPCV (Cost Per Completed View)?

Glossary Cost Per Completed View (CPCV)

CPCV (Cost Per Completed View) is a digital advertising metric that measures the cost of an advertisement per completed view. This metric is used to determine the effectiveness of video ads, especially on social media platforms like Facebook and Instagram.

How CPCV Сalculated?

CPCV is calculated by dividing the total cost of an ad campaign by the number of completed views. A completed view is defined as a user watching an ad in its entirety, typically for at least 15 seconds. Unlike CPM or CPC, CPCV is only charged when the viewer has completed watching the ad.

Cost Per Completed Wiew Formula

CPCV = Cost of Ad Campaign / Completed Views

For example, if an advertiser pays $10,000 for an ad campaign that receives 50,000 completed views, the CPCV would be:

CPCV = $10,000 / 50,000 = $0.20

This means that the advertiser is paying 20 cents per completed view.

What is the difference between CPC CPM and CPV?

CPC (Cost Per Click) charges advertisers each time a user clicks on their ad. CPM (Cost Per Mille) charges per 1,000 ad impressions, regardless of clicks. CPV (Cost Per View) charges based on views of a video ad, typically when a user watches the video for a certain duration or interacts with it.

How to improve CPCV?

Experiment with Openings: The initial five seconds are critical in video ads. Test various beginnings to see which captures attention most effectively.
Ad Creative Rotation: Use multiple ad creatives (at least two or three) in your campaigns to prevent ad fatigue and gain insights into the most effective video types.
Optimization Strategy: Start by focusing on Cost per Install (CPI) to identify your target audience, then shift to optimizing with CPCV for sustained revenue growth.
Adapt to Different Formats: Utilize various video formats like landscape (16:9), vertical (9:16), and square (1:1) to cater to different device sizes and enhance performance.
Expand Target Audiences: If CPCV is high, consider widening your audience targeting to discover potentially more profitable user groups and reduce competition.