8 Best Mobile Measurement Partners (MMPs) to Consider for Your Mobile App Attribution in 2025

A Mobile Measurement Partner (MMP) is a third-party platform that enables app marketers to accurately track, attribute, and analyze user activity. It measures key activites like user acquisition, engagement, and retention across all advertising sources to provide a complete performance picture for app campaigns.

MMPs provide a unified, real-time view of campaign performance by consolidating data from different channels. This unbiased attribution helps app marketers see which sources drive installs, in-app events, revenue and other metrics. MMP’s function is crucial for optimizing marketing spend, preventing fraud and complying with regulatory compliance.

Looking for an MMP and want to understand best tools and key aspects of each one? Keep reading to get answers.

How does an MMP work?

An MMP operates through a clear, multi-step process to ensure accurate mobile attribution and data analysis. The core mechanics of how MMPs work include:

1. SDK integration – an MMP collects install and in-app event data after its Software Development Kit is integrated into the app.
2. Attribution – it assigns credit for installs using device ID matching, probabilistic methods, and privacy-focused solutions like SKAdNetwork on iOS.
3. Unified analytics – MMPs act as a single source of truth that provide clear comparison and help with strategic decisions based on consolidated data.

Why are MMPs essential for app marketers?

Mobile Measurement Partners are essential for app marketers because they provide the clarity and security needed to run effective app campaigns. Their core value is demonstrated in several key areas:

• Impartial measurement and unbiased attribution, which is a must for evaluating mobile marketing ROI and allocating budget efficiently
• They pull and consolidate data from all ad networks into a single dashboard to eliminate fragmentation and create actionable insights
• Most top MMPs include robust fraud detection tools to protect marketing budgets from invalid activity.
• They help marketers with privacy compliance and to navigate complex global privacy regulations like GDPR, CCPA, and Apple’s ATT framework.
• The real-time analytics of MMPs allow marketers to optimize campaigns, rapidly iterate and improve performance based on reliable data.

What are the best mobile measurement partners for 2025?

Below is the concise feature-by-feature breakdown of the top MMPs available in 2025. Each tool is listed by name and accompanied by a clear summary of its features, unique options, standout capabilities, and who it’s best suited for.

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Adjust

Everyone who devoted their career to the mobile industry has heard of Adjust, one of the leading mobile measurement partners in the world. They’ve been around since 2012 and established themselves as the company with the highest safety standards. One of the principles of their business is “security and user privacy is at the heart of what we do”. 

Adjust is a trusted partner of thousands of apps and brands. Their customer list includes Yelp, Booking.com, Soundcloud, Spotify, and many others.

What We Love About Adjust as an MMP:

Adjust is widely considered to be one of the most renowned mobile measurement partners. Here are some of the benefits the platform guarantees users: 

• The company gives you unlimited access to data. Enjoy raw data and information about callbacks, custom events, API pulls, etc. to the fullest!
• You’re perfectly safe with Adjust as it invests into cybersecurity and enlists top-notch solutions. Their proactive filters keep fraud activities at bay. Nothing suspicious will get to the point of attribution.
• This MMP equips you with powerful marketing automation tools so you can manage your campaigns right from Adjust’s dashboard.
• Their support system quality is unmatched, you get answers from their experts real quick. The customer support team even won the AdExchanger Global Client Services award in 2021.
• Adjust attribution makes it easy to understand which of your creatives really work and bring users to you. 
• They take into account the needs of different companies and have pricing packages (Base, Core, Enterprise) for everyone, from indie developers to corporations. 

AppsFlyer

AppsFlyer is another titan hailed by the mobile industry. It’s a SaaS mobile attribution and marketing company offering a robust toolkit to anyone who wants to optimize their acquisition funnel and get a clear understanding of their users’ journey while getting solid protection from fraud. AppsFlyer was founded in 2011 and has been the driving force for the industry since its inception. No surprise that one of their tag lines is “we don’t just lead the market, we helped define it”.

An exceptional suite of services and future-focused thinking got AppsFlyer such customers as Disney, Snapchat, Calm and thousands of others. 

What We Love About AppsFlyer as an MMP:

To help you learn more about AppsFlyer as an MMP, we’ve described below some of their features that might be of interest to you:

• AppsFlyer links your app installs and marketing campaigns together. You know exactly what brought you conversions.
• Thanks to their predictive analytics, you can see the correlation between early user engagement metrics and expected user value.
• If your marketing budget requires optimization, AppsFlyer’s cost aggregation tool Xpend will give you actionable insights into how to do it right. 
• AppsFlyer prioritizes user experience and innovation, so you can rely on cool features such as deep linking, multi-touch attribution, SKAdNetwork attribution, fingerprinting, and more.
• You can acquire historical data with no sweat by downloading it as a CSV report right from the dashboard. The versatility of filters and data range is another cherry on top. 
• Their pricing plans (Zero, Growth, Enterprise) are also rather flexible and extensive. The Zero package enables you to use their platform for free. 

AppMetrica

AppMetrica is an all-in-one mobile app analytics tool used by 60 000 apps worldwide, including Azur Games, Burger King and METRO. AppMetrica was founded in 2013 and has joined the top 5 international mobile analytics SDKs by number of registered installations according to data.ai.

AppMetrica has a comprehensive MMP functionality but not only. Apart from mobile marketing attribution, it’s also a single platform for product analytics, A/B testing, push campaigns and app crash & error reporting.

What We Love About AppMetrica as an MMP

• AppMetrica is probably one of the most cost-efficient MMPs on the market. It has flexible & affordable pricing that does not depend on the number of conversions. You can track up to 100 million custom events per month for free and paid plans start at $90 per month.
• Ease of use: SDK integration process is fast and seamless; user interface is intuitive and you don’t need to spend weeks on getting used to it.
• Reliable and secure solution: AppMetrica’s code is open-sourced plus it holds certifications to industry-leading data standards, including ISO 27001, GDPR, and CCPA, ensuring the utmost protection for your user data.
• AppMetrica has a great data management engine: you get data in real time which empowers you to see installs from your traffic sources in minutes. There are no limits on data retention so you could get insights from your historical data. If you’d like to work with raw data, no worries: either export it for free via logs API or for an additional cost get Data Stream API feature and download terabytes of raw data in minutes.

Predictive analytics: AI-powered LTV & Churn Predicts both for Android & iOS: know from day 1 of your campaign launch that you attract users with highest LTV and lowest Churn and spend your UA budgets efficiently.

Branch

Branch definitely deserves to be crowned as one of the best mobile measurement partners in 2024. Their journey started in 2014 and eventually led them to get over 100,000 apps, including a lot of the Fortune 500 companies such as BuzzFeed, TikTok and Shopify, 2,000 tech partners, and more than 3 billion users around the world. 

Branch isn’t only an effective mobile measurement partner, it’s also a great mobile linking platform that provides a first-rate deep linking experience for its customers.

What We Love About Branch as an MMP:

Branch possesses many merits — and it’s really difficult to enumerate all the amazing features you should pay attention to. For this reason, we’ve listed some of the features and offers from this MMP that we at SplitMetrics love best:

• Branch is amazing at the cross-platform attribution — you can always see the split between organic and inorganic sources and events with clarity. 
• Using Branch is a straightforward experience. You can view the impact of your ad campaigns in one dashboard.
• Their solution for deep linking includes deferred deep linking through install.
• They keep up with the latest privacy-related changes in the mobile industry and introduced a special tool, SafeTrack, that streamlines your UA strategy and ensures ad tracking compliance at the same time. 
• They have a great SKAdNetwork support feature, SKAN Unified View, that provides you with deduplicated SKAN and non-SKAN data in one place. 
• Branch loves to go the extra mile for customers. They are ready to offer you a tailored solution with custom pricing. What’s more, there’s also a free package for small apps looking for growth.

Kochava

A real time data solutions company, Kochava’s main objective is to help you measure everything with one platform that first saw light in 2011. The people behind the company knew the challenges mobile publishers face firsthand as the team was building mobile apps for a variety of industries. Their venture then developed into a full-fledged MMP solution.

The expertise of Kochava’s teammates and their innovative solutions won over such companies as BBC Worldwide, CBS, MobilityWare.

What We Love About Kochava as an MMP:

If you’ve got Kochava in your MMP selection list, consider exploring the following advantages of the platform in more detail:

• Kochava has developed a solution for omnichannel marketing known as the Marketers Operating System (m/OS). It’s a scalable all-in-one platform that will help you at every stage of your marketing operations.
• Kochava has a vast network of integrations, including Facebook, Amazon, and Snap.
• Getting raw data out of Kochava doesn’t require any payments, even if you’re still during your trial period.
• The company has set up the largest independent marketplace, the Kochava Collective for the mobile professionals. By buying data here, you can build thorough customer profiles. 
• With Kochava, you always know what’s going on with your key metrics as you can easily set up alerts warning you about changes — in the most convenient way possible (hello, Slack!).
• Are you just starting out and have no budget to back you up? You can still experience Kochava as they have a totally free pricing plan for beginners and independent developers.

RevenueCat

When it comes to in-app subscriptions, RevenueCat is a true expert in this field. The company takes the pain out of building and managing in-app subscriptions. With RevenueCat, there’s no need for diving into backend coding and server maintenance. All you have to do is put their SDK into your app.

The platform also enables marketers and product teams to get cross-platform analytics, customer history timelines, and in-app event data, ensuring your app grows on insights, not guesswork. Top apps on Google Play and the AppStore (Notion, Zero, PhotoRoom, Mindvalley) choose RevenueCat for their solutions.

What We Love About RevenueCat as an MMP:

There are plenty of reasons to love RevenueCat:

• With RevenueCat, you can monitor and tune up all your in-app purchase events in one place and be sure of data consistency.
• One of the coolest things about RevenueCat are their automated subscription analytics and no-code integrations enabling you to stitch events to other analytics tools.
• RevenueCat has integrations for trial, subscription, and in-app purchase events with Adjust, Apple Ads, AppsFlyer, Singular, SplitMetrics Acquire, and other key players.
• Their Apple Ads integration has recently started to support the AdServices framework. From now on, users will be able to follow campaign cohorts over time and across their key metrics — as well as filter charts according to campaign and ad groups.
• RevenueCat has a convenient pricing package for businesses of all sizes. Their offering includes Free, Starter, Pro and Scale plans. 
• Being an industry expert, RevenueCat often shares valuable insights about subscription-based apps and the mobile app market.

Singular

Singular is a marketing intelligence platform that empowers marketers to grow their businesses with unified marketing analytics. One of their mottos is “go beyond legacy attribution solutions”, and Singular’s team is true to these words. The platform is a great choice for everyone eager to kill two fowls with one stone: they’ve got a wide range of solutions for mobile attribution, SKAdNetwork attribution, fraud prevention, ad monetization, and more. 

Singular is a well-regarded MMP trusted by companies from the Fortune 500 list. You can find lots of familiar names and brands among their clients, such as LinkedIn, Twitter, Lyft, EA, Rovio, and others.

What We Love About Singular as an MMP

Here’s just a short list of some of Singular’s best features:

• Singular unites tools for both marketing campaigns and mobile attribution, so it’s a solid pick for both marketers and developers as they can use one platform to achieve multiple goals.
• It provides you with a clear and complete ROI overview. With this MMP having your back, you know exactly how effective your campaigns are.
• You can extract logs and user-level data with no bother.
• The platform has a number of cool attribution features, such as touchpoint optimization, multi-touch tracking, and lookback windows. 
• As for pricing packages, they’ve got three major options: Standard, Premium, and Enterprise. The latter enables you to request custom-tailored data connectors and data pulls. 
• There’s a free 30-day trial!

Tenjin

If you’re developing a mobile game, you should really look into Tenjin, the partner of such publishers as Voodoo, SayGames, Ruby Games, and many others. This mobile measurement partner has been a gaming darling for a while — and deservedly so. 

The company’s mission is to equip you with the Growth Data Infrastructure that will help you accelerate your growth. Tenjin supports mobile app and game publishers with prominent industry features like cost attribution and ad revenue trackers. What’s more, they allow you to track your attribution for free! 

What We Love About Tenjin as an MMP

We’ve mentioned a few advantages of choosing Tenjin as your MMP. Here’s a more detailed look at the platform:

• As we mentioned above, Tenjin provides you with free mobile attribution. This is a great opportunity for small and mid-sized businesses who are tight on budget. 
• With Tenjin, you pay as you grow. Their free package is extensive enough to cover your mobile attribution needs. As for more high-end solutions, the company provides you with two additional options, Advanced and Pro. 
• There’s a free demo for you to try out.
• Obtaining historical data from Tenjin’s dashboard is pretty simple. The data is exported as a CSV log file. 
• Their DataVault platform allows you to get direct access to user-level data.
• Tenjin is renowned for gaming benchmarks reports and insights and knows for sure what it takes to grow a game into a massive hit. If you’re into gaming, they’re your guys. 

Which MMP is the best?

There is no one-size-fits-all answer and the final choice of MMP depends on your app market, budget, number of users, internal support and other factors relevant for your business.

Based on our experience, here is a quick overview of each MMP, key strenghts and what is it best for.

How does MMP pricing work?

MMPs are structured around several models designed to fit different app sizes and data needs. Costs are typically influenced by event volume, feature access, data granularity, and contract terms.

Here are the most common questions you should have answered.

Do any MMPs offer free plans?

Yes, several MMPs provide free entry-level plans that are ideal for new apps, MVPs, or testing attribution features. These plans, such as AppsFlyer’s Zero Plan or offerings from Tenjin, typically cover a limited number of conversions or events before requiring an upgrade to a paid tier.

What is usage-based billing for MMPs?

Usage-based billing is the most common MMP pricing model, where costs scale directly with app activity. Leading providers like AppsFlyer, Kochava, and Singular charge based on the volume of events tracked, such as app installs, specific attributions, or custom in-app events logged by the user.

Are there monthly minimum fees for MMPs?

Some MMP platforms require a minimum monthly subscription fee for access to premium features, even if event volume is low. This model, used by providers like Kochava and Tenjin, often bundles a specific range of usage and ensures a baseline level of service and support.

Do MMPs offer custom enterprise pricing?

Custom enterprise pricing is a tailored quote created for high-volume or high-needs clients. MMPs like Adjust and AppsFlyer develop these plans based on factors like app size, specific data requirements, the number of integrations needed, and the expected level of customer support.

How do features affect MMP pricing?

Advanced features directly impact the overall cost of an MMP subscription. Capabilities such as real-time data exports, sophisticated fraud protection suites, or creative analytics are often reserved for higher pricing tiers or are sold separately as paid add-ons to a base plan.

Does accessing raw data cost extra?

Accessing raw data pipelines and unlimited historical data often incurs extra fees in an MMP pricing structure. This granular level of data access is important for advanced analytics teams who need to perform deep-dive analysis and providers typically charge a premium for this capability.

What are other common MMP costs?

Beyond standard subscriptions, you may encounter other costs associated with MMP services. Be sure to confirm these potential fees when evaluating platforms:

• Paid Trials: Some MMPs offer paid proof-of-concept (POC) periods for enterprise buyers to validate the platform.
• Onboarding Fees: Enterprise-level contracts may include mandatory fees for setup and team onboarding.
• Annual Contracts: Higher-level or custom contracts often require an annual commitment rather than a month-to-month agreement.

MMP features feature lists change fast, especially as AI features are growing rapidly – if you plan to buy the attribution tool, you should confirm the specifics with vendors.

What should you consider before choosing an MMP?

Choosing an MMP requires a strategic evaluation of your technical, business and compliance needs. Key considerations range from your app’s current scale and data requirements to the platform’s integration capabilities, support structure, and overall market reputation. A thorough review ensures you select a partner that aligns with your long-term growth goals.

Make sure to check the questions below, as they will guide you during the research phase.

Why is app scale important for choosing an MMP?

Your app’s current and anticipated scale is a critical factor because you must choose a solution that scales affordably with your growth. Assess your present install and event volume, but also forecast future needs to ensure the MMP pricing model will not become prohibitively expensive as your user base expands.

How do data export needs affect your MMP choice?

Your data export needs directly impact both the price and platform choice for an MMP. You must determine if your team requires real-time, raw event or campaign data for deep analysis. Access to granular data pipelines is often a premium feature that not all providers offer in their standard tiers.

What fraud and privacy features should you evaluate?

You should evaluate each MMP’s approach to privacy compliance and fraud protection. Assess their tools for adhering to regulations like GDPR, CCPA, and Apple’s ATT framework. Additionally, determine if advanced fraud prevention is a critical requirement for your industry vertical to protect your marketing budget.

Why are integrations a critical factor?

Integrations are critical because your MMP must seamlessly connect with your existing marketing and analytics stack. Check for direct support for your preferred ad networks, CRM, and business intelligence platforms to ensure cohesive cross-channel campaign measurement, including web, mobile, CTV, and offline channels.

What level of support should you look for?

Enterprises should consider the level and speed of support offered by the MMP. This includes evaluating Service Level Agreements (SLAs), the quality of the onboarding process, and whether you will have access to dedicated representatives for timely and effective technical assistance.

How does geography influence your MMP selection?

Geography is a key consideration if you operate globally or in data-restricted regions like China, Korea, or the EU. Ensure the MMP has the necessary server infrastructure and compliance coverage in those locales to meet local data residency and privacy laws without compromising performance.

What should you look for in MMP analytics and reporting?

When evaluating app analytics, review how granular and customizable the MMP’s reporting is. Look for the ability to conduct detailed analysis on specific segments, user cohorts, and multi-touch attribution paths. This depth is essential for gaining actionable insights from your marketing data.

How should platform strengths and reputation guide your decision?

You should align an MMP’s proven strengths with your specific use case, as some platforms excel in gaming, e-commerce, or B2B. Supplement this by checking

How to Integrate Apple Ads and MMP?

One of the most important aspects of working with MMP is that you can stitch together the in-app data with spend data from Apple Ads (with granular dimensions of campaigns, ad groups, and keywords) and get a bird’s eye view of your account and optimize ROAS. 

Unifying different data formats from your MMP and Apple Ads while manipulating multiple Excel sheets is time-consuming, with a high chance of data discrepancy and mistakes. That’s why at SplitMetrics Acquire (formerly SearchAsHQ), we designed an in-built integration solution to bridge the gap between Apple Ads and your MMP. 

Take advantage of a built-in integration with our reliable partners: AppsFlyer, Kochava, Adjust, Branch, Tenjin, Singular, AppMetrica, RevenueCat. Connect your MMP in a snap, tack subscriptions, purchases, registrations, the app opens, revenue, or any custom metrics. Integrate your MMP in 10 minutes and see the full-funnel analytics within a user-friendly interface.

Besides providing a reliable solution within SplitMetrics Acquire, an our support team manually double-checks your data and keeps an eye on significant changes to ensure 100% accuracy.

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