Pay Per Install (PPI) is a digital marketing model primarily used in the software industry. In this model, advertisers pay publishers a commission for each installation of an app or software that occurs as a result of the publisher’s marketing efforts. This approach is particularly popular for promoting mobile apps, software tools, and computer programs.
How Does Pay Per Install Work?
The process of Pay Per Install is straightforward yet effective:
- Partnership: Advertisers partner with publishers or networks that have access to a desired audience.
- Promotion: Publishers promote the software or app through various channels, such as websites, blogs, or social media platforms.
- Installation: Interested users download and install the software or app.
- Commission: For each successful installation, the publisher earns a commission from the advertiser.
This model is beneficial for advertisers seeking to expand their user base and for publishers looking to monetize their platforms.
PPI Formula
Total Cost/Earnings = Number of Installs × Commission per Install
Pay Per Install Calculation Example
- Number of Installs: 300 installations
- Commission per Install: $2.00 per installation
Now, applying these values to the formula: Total Cost/Earnings = 300 installs × $2.00/install
Therefore: Total Cost/Earnings = $600
In this example, the total cost for the advertiser or the total earnings for the publisher would be $600 for 300 installations at a commission rate of $2.00 per install.
Advantages of Pay Per Install
- Cost-effective: Pay per install is a cost-effective way to advertise mobile apps. Advertisers only pay when someone installs their app, so they can be sure that they are only paying for results.
- App visibility: PPI networks can help apps get more visibility and reach more users. By partnering with PPI networks, app developers can tap into a wider audience and get their app in front of more people.
- High ROI: Pay per install can provide a high return on investment (ROI) for advertisers. Since they only pay for installs, advertisers can be sure that they are getting value for their money.
Disadvantages of Pay Per Install
- Quality of installs: Pay per install can sometimes result in low-quality installs. Some users may install an app just to get the reward or incentive offered by the PPI network, without any intention of actually using the app.
- Fraudulent activity: Pay per install can be vulnerable to fraudulent activity. Some publishers may use bots or other unethical tactics to inflate the number of installs, resulting in wasted ad spend for advertisers.
Top Pay Per Install Networks in 2024
As of 2024, several Pay Per Install networks have gained prominence due to their effectiveness, reliability, and range of services. Some of the top networks include:
- AdGate Media: Known for its wide range of apps and high commission rates, AdGate Media is a favorite among publishers for its user-friendly interface and robust analytics.
- IronSource: This network stands out for its advanced technology that optimizes app promotion and maximizes earnings for publishers.
- CPALead: CPALead offers a variety of monetization options and is praised for its easy integration and diverse range of apps and software.
- RevenueWire: Specializing in software and digital goods, RevenueWire is renowned for its global reach and comprehensive analytics tools.
- InstallMonster: A rising star in the PPI world, InstallMonster is appreciated for its high conversion rates and prompt payments.
