Mobile growth is the process of increasing an app’s user base and revenue through a combination of marketing and optimization techniques. It’s not limited to merely boosting download numbers, rather, it encompasses enhancing user satisfaction, engagement, and retention. This holistic approach includes employing tactics such as paid user acquisition via advertising and influencer marketing, optimizing app visibility through App Store Optimization (ASO), and executing re-engagement campaigns. A crucial element of mobile growth is maintaining user interest over time, thereby reducing churn rates, which occur when users disengage from an app.
With millions of apps available and new ones being published daily, most apps remain invisible to users due to a lack of effective growth strategies. Understanding and implementing mobile growth tactics are essential for an app’s visibility and success. Mobile growth is one of the most critical aspects of ‘getting it right’ in the mobile app business.
ASO plays a pivotal role in driving mobile growth. It’s all about discoverability – how users find an app among many similar offerings. ASO involves optimizing app listings in the App Store and Google Play, improving discoverability, and leveraging paid growth strategies to increase conversion rates for different audiences.
