2024 is nearly over, and it’s the perfect time to ask: Which app growth strategies will stick around, and which ones are getting the axe?
And what better company to discuss this with than the best of the best—2024 App Growth Awards finalists? Join Bumble, Mimo and SplitMetrics Agency on December 10th as they share where they’re placing their marketing bets to crush it in 2025.
Ekaterina is a product growth and marketing expert with over a decade of experience scaling B2C products to 30M+ users and $20M+ ARR. She specializes in UA, SEO, ASO, CRM, and product management, focusing on full-funnel strategies that integrate acquisition, retention, and monetization.
Sergi is a growth marketer with 8 years of experience in app marketing, specializing in data-driven strategies and fueled by a passion for technology. He’s also an enthusiast of value investing and sociology, bringing curiosity and open-mindedness to his work.
David is a seasoned expert with an impressive track record of managing and growing 85+ different apps and mobile games. His expertise spans a wide range of UA channels, including Apple Search Ads, Meta, Google, TikTok, Twitter, Snapchat, Huawei, as well as various DSPs.
With 8 years of experience in customer-facing roles within SaaS and professional services, Vital specializes in driving growth for strategic accounts. At SplitMetrics Agency, he collaborates closely with clients to craft and execute effective strategies for ASO, Apple Search Ads, and User Acquisition.