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Flowkey is a piano learning app with a freemium business model. After signing up, new users have free access to selected songs and courses, whilst a premium membership subscription gives them access to more than 1,500 songs and a wide range of courses. From its inception in 2014, flowkey has experienced immense growth.
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New to the SplitMetrics blog? Check out this post to equip yourself with insights into mobile marketing.
This is the episode #6 of App Growth Talks, a series of interviews with ASO, user acquisition and mobile growth experts. Today’s special guest is Thomas Kriebernegg, app enthusiast, keynote speaker, CEO and co-founder of App Radar.
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This is the fourth episode of App Growth Talks, a series of interviews with ASO, Apple Search Ads, mobile analytics and growth experts. Today’s special guest is Andrea Raggi, a prominent expert on mobile performance marketing, user acquisition, in particular Apple Search Ads, and Store Ads Team Lead at Phiture, Mobile Growth Consultancy based in Berlin.
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Looking for powerful app marketing tools to leverage the potential of Apple Search Ads? We’ve got you covered. In this article, we share the list of tools for Apple Search Ads best practices that will help you find relevant keywords, keep an eye on your competitors, analyze post-install events & measure user retention, choose best performing visuals, automate & optimize Search Ads campaigns – and thus achieve synergy.
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SearchAdsHQ rolls out a new feature to make it possible for users to track keyword bid history over time.
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Today we are proud to announce a great update in SearchAdsHQ: Multiple Conversions Tracking will enable users to not only set up custom conversions, but also track each of them individually on the dashboard.
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We did it. We put our expertise, lessons learned and effort into creating a first of its kind comprehensive Apple Search Ads Course & Exam for mobile marketers and user acquisition managers.
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We know a few mobile publishers who started working with Apple Search Ads but then gave up on it, since they didn’t manage to achieve the desired ROI and CPA. In this post, we will explore the most common mistakes in managing Apple Search Ads that undermine the effectiveness of ad campaigns. You will also find actionable tips on how to avoid fails and make the most of this promising channel.
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