Keyword Bid History on Graphs: Make Data-Driven Decisions with SearchAdsHQ

Lina Danilchik, April 17th
Search Ads, App Marketing, Apple Search Ads
bid history

SearchAdsHQ rolls out a new feature to make it possible for users to track keyword bid history over time.

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ASO Starter Pack

New to the SplitMetrics blog? Check out this post to equip yourself with insights into mobile marketing.

Multiple Conversions Tracking in SearchAdsHQ: Comprehensive View of User Acquisition Funnel

Lina Danilchik, April 8th
Search Ads, App Marketing, Apple Search Ads
multiple conversions in apple search ads

Today we are proud to announce a great update in SearchAdsHQ: Multiple Conversions Tracking will enable users to not only set up custom conversions, but also track each of them individually on the dashboard.
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SearchAdsHQ Releases Comprehensive Course and Exam on Apple Search Ads

Lina Danilchik, March 10th
Search Ads, App Marketing, Apple Search Ads

We did it. We put our expertise, lessons learned and effort into creating a first of its kind comprehensive Apple Search Ads Course & Exam for mobile marketers and user acquisition managers.
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Top 7 Apple Search Ads Mistakes to Avoid

Lina Danilchik, October 30th, 2019
App Marketing, Apple Search Ads
Apple Search Ads mistakes

We know a few mobile publishers who started working with Apple Search Ads but then gave up on it, since they didn’t manage to achieve the desired ROI and CPA. In this post, we will explore the most common mistakes in managing Apple Search Ads that undermine the effectiveness of ad campaigns. You will also find actionable tips on how to avoid fails and make the most of this promising channel.
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