Subscribe to receive monthly digest
This is the episode #7 of App Growth Talks, a series of interviews with ASO, user acquisition and mobile growth experts. Today’s special guest is Daniel Peris Molina, startup enthusiast, entrepreneur, Growth Engineer, CEO and co-founder of TheTool, performance-based ASO tool and PickASO, app marketing agency based in Barcelona.
Read more
New to the SplitMetrics blog? Check out this post to equip yourself with insights into mobile marketing.
Although Apple launched an ad platform a few years ago, mobile publishers and app marketers are still struggling to optimize Apple Search Ads, find best practices and make the most of this channel.
In case you are also looking for effective ways to use Apple Search Ads, seeking to fit it into your user acquisition and performance marketing strategy, we’ve brought together what app industry experts think of this channel, cannibalization and incrementality, optimization and scaling, along with valuable insights and actionable tips they shared during App Growth Talks.
Read more
Flowkey is a piano learning app with a freemium business model. After signing up, new users have free access to selected songs and courses, whilst a premium membership subscription gives them access to more than 1,500 songs and a wide range of courses. From its inception in 2014, flowkey has experienced immense growth.
Read more
This is the episode #6 of App Growth Talks, a series of interviews with ASO, user acquisition and mobile growth experts. Today’s special guest is Thomas Kriebernegg, app enthusiast, keynote speaker, CEO and co-founder of App Radar.
Read more
This is the fourth episode of App Growth Talks, a series of interviews with ASO, Apple Search Ads, mobile analytics and growth experts. Today’s special guest is Andrea Raggi, a prominent expert on mobile performance marketing, user acquisition, in particular Apple Search Ads, and Store Ads Team Lead at Phiture, Mobile Growth Consultancy based in Berlin.
Read more
Looking for powerful app marketing tools to leverage the potential of Apple Search Ads? We’ve got you covered. In this article, we share the list of tools for Apple Search Ads best practices that will help you find relevant keywords, keep an eye on your competitors, analyze post-install events & measure user retention, choose best performing visuals, automate & optimize Search Ads campaigns – and thus achieve synergy.
Read more
SearchAdsHQ rolls out a new feature to make it possible for users to track keyword bid history over time.
Read more
Today we are proud to announce a great update in SearchAdsHQ: Multiple Conversions Tracking will enable users to not only set up custom conversions, but also track each of them individually on the dashboard.
Read more
We did it. We put our expertise, lessons learned and effort into creating a first of its kind comprehensive Apple Search Ads Course & Exam for mobile marketers and user acquisition managers.
Read more
We know a few mobile publishers who started working with Apple Search Ads but then gave up on it, since they didn’t manage to achieve the desired ROI and CPA. In this post, we will explore the most common mistakes in managing Apple Search Ads that undermine the effectiveness of ad campaigns. You will also find actionable tips on how to avoid fails and make the most of this promising channel.
Read more
