App Overview: DoorDash on the App Store & Google Play Store

ASO, A/B Testing, Creatives
DoorDash app on the App Store and Play Store

Delivery companies are gaining momentum due to the coronavirus outbreak. As people keep staying at home, they are more likely to purchase restaurant food delivery online. Unsurprisingly, as per the end of April 2020, the sales of meal delivery companies in the U.S. have almost doubled year-over-year.

DoorDash is one of the key industry players, offering door-to-door delivery in more than 4,000 cities across the US, Canada and Australia. 

We’ve decided to look at its app on both stores and give an overview of each app page element to identify ASO best practices.  
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ASO Starter Pack

New to the SplitMetrics blog? Check out this post to equip yourself with insights into mobile marketing.

How to Improve Marketability of a Game with Concept Testing

ASO, A/B Testing, Creatives
game concept testing

Game publishers may have no idea that they have weak marketability until they soft launch their product, and at this point they have already invested huge resources into the development. Yet, there’s a way to make sure that the game can hit its business goals before writing a single line of code. I’m referring to game concept testing. 

Concept testing happens on emulated pages of the App Store and Google Play. Basically, you show the product page of a game that you intend to develop to your target audience to see how many of them click the “Get” button. 

The numeric results of such tests, or metrics, provide insights into whether your app has a good chance of success whatsoever. Overall, game concept testing is a data-driven approach to launching games and a viable instrument to continuously improve your marketing message.

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App Store Icon Requirements, Best Practices and Tips

Maryna Dorash, January 22nd
ASO, Creatives
SplitMetrics guide to mobile icons

Imagine that you are opening App Store seeking out new apps you may like – some keywords in a search bar, quick scanning – and the choice is made – you are on the selected app page deciding whether to download it or not. What caught your eye and determined your choice?

Considering the fact that human brain processes visual information much faster than text, the way mobile icons look must be a governing factor for ASO. In this article, we will give you a brief overview of what requirements a “good” mobile icon must meet. We’ll also share best practices, discuss variations of styles and offer a couple of handy icon optimization tips to start with.
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The Ultimate Guide to App Store Screenshots: Sizes, Styles, Tips and ASO Best Practices

Liza Knotko, December 1st, 2019
ASO, Creatives
app store screenshots splitmetrics

There are constant debates about the most impactful app store product page elements that help you grow app organically. Some growth hackers do believe that description really matters, some ASO specialists are assured that mobile icons beat all page elements when it comes to significance.

The latter assumption makes a lot of sense for Apple Search Ads and store search results conversion. However, when a user gets on the product page, screenshots tend to catch the best part of attention due to its visual nature and a large proportion of page space.

After all, it’s proven that less than 2% of users tap “read more” button and some ignore app description entirely. It’s not surprising as visual communication has a better influence on people than written one. Thus, app screenshots are responsible for grabbing the attention of potential users and argue them into installing an app.
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Apple App Store Guidelines: Requirements for All Product Page Elements

Anastasia Sidoryk, January 17th, 2019
ASO, Creatives
apple app store guidelines

Before the app finds itself on the App Store, it has to get through a review. For the process to be completed quickly and successfully, Apple provides requirements for each product page element. In this guideline, we’ve gathered all the information you need to consider before submitting your app to the App Store.
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Product Page Requirements: Google Play Store

Anastasia Sidoryk, January 10th, 2019
ASO, Creatives
Google Play product page

To discover apps up to their needs, Android owners turn to the Google Play Store. It may come as a surprise, but this is the first largest app store, which outperforms its Apple rival in terms of the number of available apps – 2.1 million against almost 2 million (as of Q3 2018).

The numbers are impressive, aren’t they? While users have a wide choice, the overcrowded stores are challenging environments for an app to be discovered. One of the things a mobile marketer can do is to build a proper product page. Below is our go-to guide with all the Google Play Store requirements.
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Case: Lab Cave Achieves 45.8% Conversion Boost by A/B Testing App Store Screenshots

Anastasia Sidoryk, December 21st, 2018
ASO, Cases, A/B Testing, Creatives
lab cave app store screenshots

It goes without saying, the two major app stores have different layouts, although the product page elements are quite the same. The differences were evident to the ASO experts at Lab Cave, a mobile growth company providing ASO and Ad Mediation services. After having tested their Play Store visuals, the company made a sensible decision to optimize their App Store screenshots.

Discovering what works better for different app stores was a strong reason, but the main one, however, was to identify what boosts the conversion rate from page visits to installs.
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10 Insights into Creating Pitch-Perfect App Preview for Apple App Store

Liza Knotko, May 2nd, 2018
ASO, Creatives
app preview optimization with SplitMetrics and Apptamin

Video app preview is considered a dark horse of store product pages. Some publishers are in the mistaken belief that uploading any video will favor conversion rate growth. The truth is app previews can skyrocket your conversion as well as drive potential users away.

It shouldn’t come as a surprise that video quality is a major game changer when it comes to the efficiency of app previews. However, different types of video previews work for different kind of apps.

How to reduce a gambling factor of placing app preview on your store product page? A/B testing is the answer. Optimize your video assets properly, make sure they are able to boost conversions and only then update your App Store page.

SplitMetrics and Apptamin, the agency for app videos, prepared the list of insights based on the experiments launched within our A/B testing platform and Apptamin’s experience of creating app previews. These tips can help you get bearings and nail a perfect video preview for your product page.
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Case Study: OLBG A/B Tests iOS Screenshots and Gets 61% Conversion Boost

Liza Knotko, April 27th, 2018
ASO, Cases, A/B Testing, Creatives
ios screenshot tests with SplitMetrics

With ever increasing ad costs, harnessing organic traffic and achieving massive App Store presence should be publishers priority. OLBG, the company that creates apps with sports betting tips, is no exception.

OLBG decided to use A/B testing to improve their iOS screenshots, increase conversion rate and maximize presence in the App Store as it was their biggest source of free organic installs. Jess who looks after the marketing at OLBG agreed to share the story behind the optimization of their iOS screenshots.
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Apple Enhances Screenshots Limit and SplitMetrics Supports These Changes in A/B Tests

Liza Knotko, March 2nd, 2018
ASO, Cases, A/B Testing, News, Creatives
10 app store screenshots splitmetircs main

App publishers all over the world started February 22 with news from Apple – now store product pages can feature up to 10 app store screenshots. These screens limit increase is on a per-device basis which means you can upload sets of 10 different screenshots for iPhone, iPad, Apple Watch, and Apple TV.

SplitMetrics, in its turn, is excited to announce that now our platform supports product page A/B tests with 10 screenshots. This update gives marketers an opportunity to check whether it’s worth investing in the design of the 10-screenshot set.

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