SplitMetrics Blog • Benchmarks • Case Studies • Product Updates

Apple Ads — 29 Oct 2025

How to Run Profitable Apple Ads Category Campaigns

...at scale, with AI!

Article

Apple Ads, Product Updates

SearchAdsHQ Update: Automated CPA Bidder for Apple Ads

31 May 2018

Article

Apple Ads, News

Apple Ads Update: Aligning Keywords to Screenshots and more

30 May 2018

Article

A/B Testing, Product Updates

SplitMetrics Update: Advanced Video Analytics for App Preview A/B Tests

23 May 2018

Article

ASO

App Store Search Benchmarks and Tips on Improving Ranking

17 May 2018

Article

ASO

An ASO Guide to App Store Preview Videos for iOS Apps

23 Oct 2025

Article

ASO, Cases

OLBG Case Study: 61% More Conversion by Optimizing Screenshots

27 Apr 2018

Article

A/B Testing, Product Updates

SplitMetrics Supports Enhanced Screenshots Limit in A/B Tests

2 Mar 2018

Article

ASO

Quick Summary of App Annie’s App Industry Overview 2017

26 Jan 2018

Downloads

A/B Testing

App Store A/B Testing Timeline: from Research to Follow-Up Experiments

19 Jan 2018

Article

Apple Ads, Cases

Red Rock Apps Case Study: Unlocked Apple Ads Potential

19 Dec 2017

Article

A/B Testing

Valid Mobile A/B Tests: Hypothesis, Traffic and Results Interpretation

13 Nov 2017

Article

Apple Ads, Product Updates

NEW in SearchAdsHQ: Features Facilitating Work with Apple Ads

1 Nov 2017

App Growth

Free Starter Plan. Get started now.

#1 choice for growing businesses.
Optimize & automate Apple Ads like a pro with SplitMetrics Acquire. Sign up now and ensure your app growth!

Create free account

Get valuable insights in your inbox

Choose the topic you are interested in and get the latest and most up-to-date news

App Growth

State of AI in Mobile Marketing

Discover AI’s transformative role in mobile app marketing and learn how this technology is reshaping competitive research, ASO, and user acquisition strategies.

Learn More

Videos
Interviews, video success stories and more
Podcasts
Listen and learn from the best with our podcasts
Downloads
Download insightful reports, guides and checklists
Presentations
Use & share actionable insights with our presentations