SplitMetrics Blog • Benchmarks • Case Studies • Product Updates

ASO, Apple Ads, A/B Testing, Industry Benchmarks & Trends, AI — 16 Dec 2025

Shopping Apps 2025 Report: Apple Ads Search Results Campaigns & ASO Benchmarks by SplitMetrics

Brand new findings!

Article

Apple Ads, Product Updates

SearchAdsHQ Update: Support of Apple Ads Creative Sets

23 Aug 2018

Article

Apple Ads, Product Updates

SearchAdsHQ Supports Updated List of Apple Ads Storefronts

27 Jul 2018

Article

App Growth

Mobile App Monetization Trends in the Age of Empowered Customers

29 Jun 2018

Article

App Growth

Getting the Word Out: 5 Ways to Increase Mobile App Promotion

13 Jun 2018

Article

Apple Ads, Product Updates

SearchAdsHQ Update: Automated CPA Bidder for Apple Ads

31 May 2018

Article

Apple Ads, News

Apple Ads Update: Aligning Keywords to Screenshots and more

30 May 2018

Article

A/B Testing, Product Updates

SplitMetrics Update: Advanced Video Analytics for App Preview A/B Tests

23 May 2018

Article

ASO

App Store Search Benchmarks and Tips on Improving Ranking

17 May 2018

Article

ASO

An ASO Guide to App Store Preview Videos for iOS Apps

23 Oct 2025

Article

ASO, Cases

OLBG Case Study: 61% More Conversion by Optimizing Screenshots

27 Apr 2018

Article

A/B Testing, Product Updates

SplitMetrics Supports Enhanced Screenshots Limit in A/B Tests

2 Mar 2018

Article

ASO

Quick Summary of App Annie’s App Industry Overview 2017

26 Jan 2018

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