SplitMetrics Blog • Benchmarks • Case Studies • Product Updates

ASO, Apple Ads, A/B Testing, Industry Benchmarks & Trends, AI — 16 Dec 2025

Shopping Apps 2025 Report: Apple Ads Search Results Campaigns & ASO Benchmarks by SplitMetrics

Brand new findings!

Article

App Growth

11 Game App Marketing Strategies (2024)

21 Jun 2024

Article

ASO, Apple Ads

How Can Sports Apps Score During Euro 2024?

21 Jun 2024

Article

ASO

Downloads of AI Crypto Bot Apps on Google Play Rise by 109%

13 Jun 2024

Article

ASO

ASO & Design Guide to Japan: Localization & Seasonality

10 Jun 2024

Article

Apple Ads, Product Updates

SplitMetrics Acquire x Apphud

6 Jun 2024

Article

App Growth

SplitMetrics’ 9th Anniversary

16 May 2024

Article

App Growth, Guest Article

Pay Less for a User on Any Ad Network – Portfolio LTV Analysis

9 May 2024

Article

ASO

The Ultimate App Store Optimization Guide for the visionOS App Store

7 May 2024

Article

Apple Ads

Apple Ads Reporting in 2024: Measure and Optimize Search Results Campaigns

16 Apr 2024

Downloads

Apple Ads

SplitMetrics’ Apple Ads Search Results Benchmarks Report 2024

28 Mar 2024

Article

App Growth

SplitMetrics Leadership Lounge at The Sphere

21 Mar 2024

Article

App Growth

Meet the SplitMetrics Team at MAU Vegas 2024

21 Mar 2024

App Growth

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