As we all know, Apple Search Ads gives app publishers a chance to get the prime spot in the App Store search results. This premium ad network is famous for its fraud-free environment, pre-qualified users and high conversion rate.
That’s all well and good, but it’s not always that easy to measure the return on the App Store ads spend. The thing is the difference between Apple Search Ads self-reports and data provided by Mobile Measurement Partners (MMPs) might reach from 30% to 70%.
The latest SearchAdsHQ update helps to shed light on such substantial discrepancy. 8 new metrics were introduced to add transparency to Apple Search Ads and assist in identifying the reasons behind data discrepancy