Apple App Store Guidelines: Requirements for All Product Page Elements

apple app store guidelines

Before the app finds itself on the App Store, it has to get through a review. For the process to be completed quickly and successfully, Apple provides requirements for each product page element. In this guideline, we’ve gathered all the information you need to consider before submitting your app to the App Store.
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Google Play App Description: Tips and Tricks for the Best Conversions

SplitMetrics Google Play description tips

Are you looking to create a description for your new Android app that will help you to achieve maximum conversions? Searching for the best practices of Google Play app description is a good idea.

The truth is even the best app in the world won’t be successful if it’s not marketed properly. Besides, with 3.8 million apps in Google Play Store, competition is fierce in every category, so standing out from the crowd is simply essential.

Since the description of your Google Play app is one of the most important aspects of app store optimization (ASO), we’re going to take a smart approach and give you all the tips you need to capture a potential user’s attention.
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Ultimate Guide to Preparing Your App Store Page for Holidays

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The winter holidays are knocking at your door and every publisher writes to Santa asking for skyrocketing conversions and unprecedented revenues. It is quite an option for those who want to rely on old man’s favor.

In fact,  you can become your own Santa and be on a roll this Christmas. Wonder how it can be done? The answer is simple – thorough preparation of your app and its store product page – from icons and promo texts to app store screenshots – for the holiday season.

Apple reports that the App Store visitors made $240 million in customer purchases on New Year’s day 2017. It became the busiest day in the history of the App Store. It is also expected that this record will be topped this year.

It’s a convincing reason to put aside all your tasks and engage in the festive optimization of your app. We, in our turn, will provide you with surefire tactics of boosting mobile growth this Christmas.

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App Store Description: How to Increase its Efficiency

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Every app marketer has faced the challenge of writing an efficient app description for the app store page which will not only meet store guidelines but will also be engaging with potential customers, reflect app’s features, contain keywords, and trigger downloads growth. To squeeze all these in about 250 characters of app’s short description on the app store isn’t the easiest task indeed.

Our guest writer Mary Walton, a content manager at OXEssays and editor at Resumention Resume Writing Service, deconstructed core ingredients of an impactful app store description for your mobile product in the following article.

Your app is ready and waiting to go on the app store. Congratulations! Now, you just need to write the right app description before it can go up. A good app description will tell potential customers the exact features of your product, how users can use it, and why they should download your app. Here is how you can write the perfect app description, and convince app store visitors they want to download your product and try it out.
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Key App Store Optimization Techniques: How to Get Profitable Users Cheaply

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Many quality apps fail to gain traction, trigger downloads, and generate returns in rapidly changing app store environment. Anthony Hurtado realized it thanks to his experience in leading BizDev for Latin America’s largest mobile gaming company and launching a mobile ad network.

So, he decided to help app publishers get the right app store users and convert more downloads to dollars via Mobile Yield Strategies. We managed to talk to Anthony about app store optimization (ASO) and mobile marketing tips.

SplitMetrics: Hi Anthony, thanks for your time. It is always great to have an ASO expert sharing his insights. Let’s start with a warm-up question – What is ASO?

Anthony Hurtado: ASO is any organic and non-paid effort that leads to app downloads and higher ranking in app stores.
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