Cost per Goal (CPG)

Glossary Cost per Goal (CPG)

Cost per goal (CPG) is a post-install metric for evaluating Apple Search Ads performance. The metric encapsulates the cost of acquiring a user who has performed a revenue-generating action inside the app after downloading it.

How to track post-install metrics for iOS apps?

Integrating an app with a mobile measurement partner (MMP) through the Apple Search Ads Attribution API can track cost per goal (CPG) and other post-install metrics. Advertisers frequently manage Apple Search Ads through platforms like the free SplitMetrics Acquire Starter Plan to easily view and analyze these metrics. Multiple mobile measurement partners offer free plans, making post-install metrics relevant for all advertisers.

A collection of logos of mobile measurement partners (MMP) available for a quick connection through the free SplitMetrics Acquire Starter Plan — AppsFlyer, Adjust, Singular, Branch, RevenueCat, Adapty, Kohava, Apphud, Qonversion, and Tenjin are mobile measurement partners (MMPs) available for easy integration within the free SplitMetrics Acquire Starter Plan. Except for AppsFlyer and Branch, they include free plans for developers to track in-app events and connect them with Apple Search Ads metrics.

Why is the cost per goal (CPG) a crucial Apple Search Ads metric?

Cost per goal (CPG) allows a full-funnel analysis of Apple Search Ads performance. It’s essential because installation doesn’t have to lead to the app being launched or interacted with.

An app marketing funnel, showing post install conversions following an app download, SplitMetrics CPG case — A mobile app marketing funnel shows that only a certain percentage of users who download an app generate revenue. Cost per goal (CPG) allows for the most precise Apple Search Ads optimization because it considers the number of goals delivered through campaigns.

How can advertisers optimize Apple Search Ads for CPG in the free SplitMetrics Acquire Starter Plan?

Setting up custom conversions (goals) and connecting Apple Search Ads campaign data with those from a mobile measurement partner (MMP) are essential to our setup checklist for the free SplitMetrics Acquire Starter Plan. Connecting these services requires no coding and is simple enough to be handled individually.