Pay per install (PPI) is a performance-based advertising model that has become increasingly popular in recent years. In this article, we will explore the basics of PPI, including how it works, its advantages and disadvantages, and some examples of PPI networks.
What is Pay Per Install?
Pay per install is a type of performance-based advertising model where advertisers pay publishers or app developers for each install of their app. Advertisers typically pay a fixed fee per install, which can range from a few cents to several dollars depending on the app and the network.
How Does Pay Per Install Work?
Pay per install works by creating a partnership between app developers or publishers and advertisers. Advertisers provide the app developers or publishers with a tracking link or SDK, which allows them to track the number of installs and their source.
When a user installs an app using the tracking link or SDK provided by the advertiser, the advertiser is notified, and the app developer or publisher is credited with the install. The advertiser then pays the app developer or publisher a fixed fee per install.
Advantages of Pay Per Install
- Cost-effective: Pay per install is a cost-effective way to advertise mobile apps. Advertisers only pay when someone installs their app, so they can be sure that they are only paying for results.
- App visibility: PPI networks can help apps get more visibility and reach more users. By partnering with PPI networks, app developers can tap into a wider audience and get their app in front of more people.
- High ROI: Pay per install can provide a high return on investment (ROI) for advertisers. Since they only pay for installs, advertisers can be sure that they are getting value for their money.
Disadvantages of Pay Per Install
- Quality of installs: Pay per install can sometimes result in low-quality installs. Some users may install an app just to get the reward or incentive offered by the PPI network, without any intention of actually using the app.
- Fraudulent activity: Pay per install can be vulnerable to fraudulent activity. Some publishers may use bots or other unethical tactics to inflate the number of installs, resulting in wasted ad spend for advertisers.